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🚀 Case Study: 5WHEATLEY Shatters Market Expectations – Bella Vista 2025

At Surge Revenue Management, we believe every property has untapped potential. Our work with 5WHEATLEY in Bella Vista proves that with the right strategy, you can not just beat the market — you can completely redefine it.

💡 The Challenge: In Bella Vista's competitive market where average properties plateau at $3,500/month, 5WHEATLEY needed a breakthrough strategy. Our mission: unlock hidden revenue potential and prove that with the right approach, any property can dramatically outperform market expectations.

✅ The Results (2025 Performance):

🚀 Revenue Explosion: 3X Market Performance

Peak Revenue: $8,900 (July 2025)

Market Average: ~$2,500

Outperformance: 256% above market

📈 Dominating Every Season

March: $8,600 (+340% vs market average)

May: $8,800 (+135% YoY)

June: $8,200 (+105% YoY)

July: $8,900 (All-time record)

💪 Complete Market Domination While Bella Vista's market leaders peak at $3,500, 5WHEATLEY consistently delivers $8,000+ months, proving that exceptional revenue management creates exceptional results.

🏆 Unprecedented 2025 Achievements:

4 consecutive months above $8,000 (March-July)

256% above market average - largest gap in portfolio

$8,900 July peak - new property record

100%+ YoY growth across all peak months

🧠 The Game-Changing Strategy:

Positioned as premium offering in undervalued market

Targeted high-value guests willing to pay for quality

Aggressive rate testing proved market's hidden capacity

Dynamic pricing captured every demand spike opportunity

✨ From Average to Extraordinary: 5WHEATLEY proves that market averages are just starting points. With strategic revenue management, we've transformed a property into Bella Vista's undisputed revenue champion. 2025 projected annual revenue: $70,000+

📊 Why This Matters: This isn't just about one property's success — it's about challenging assumptions. When competitors say "that's just what the market pays," 5WHEATLEY proves them wrong every single month.

✨ Takeaway: Your property doesn't have to follow the market — it can lead it. 5WHEATLEY's transformation from market follower to market maker shows what's possible when you combine strategic pricing with unwavering execution.

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