Skip to content
Surge Revenue Managemet
Surge Consulting Group
Listing Optimization
Full Service Revenue Management
Recruiting
Consulting
Design
Services Onboarding Process
Case Studies
Meet The Team
Free Resources
Untitled page
Share
Explore

Atlantic Attitude

🚀 Case Study: Atlantic Attitude Soars Past Market with Precision Pricing – June 2025

At Surge Revenue Management, we don’t just follow the market — we outpace it. Our work with Atlantic Attitude proves how effective pricing strategy can unlock a property’s full revenue potential.
⁠

💡 The Challenge:

Coming into 2025, Atlantic Attitude had room to grow. Historical performance showed underutilized potential, especially during peak seasons. Our goal was to bring aggressive, data-driven pricing to capitalize on market trends without leaving money on the table.
⁠

✅ The Results So Far (January–June 2025):

📈 June Revenue: On the Dot & At the Top

Actual revenue: $29,659
Market projection: $29,659
Result: Hit the market estimate 100% — not a dollar left behind.

💥 Massive Year-over-Year Gains

March: Up +190% YoY ($16,929 vs. $5,847 in 2023)
April: Up +59% YoY ($20,140 vs. $12,617)
May: 10x increase from the prior year ($2,005 → $29,659)
June: $0 in 2023, now nearly $30K — a complete turnaround

🌊 Summer Surge in Full Swing

July is on track for $44,199, nearly identical to 2024’s $44,500 high — a sign of optimized pricing without sacrificing occupancy.
August pacing at $31,576 continues the strong summer trend.
⁠

🧠 What We Did Differently:

Leveraged real-time OTB performance to push rates early and often
Analyzed market compression and set dynamic rate floors to capture demand
Optimized lead times and stay restrictions to fill shoulder gaps
⁠

📊 Why This Matters:

In just 6 months, we helped turn flat or non-existent revenue months into five-figure wins — all while matching or exceeding the market. These aren’t just good numbers — they’re proof of a strategic pricing approach that works.
⁠

✨ Takeaway:

If your property isn’t outperforming the market, you're leaving money behind. Let us help you take control of your revenue the same way we did for Atlantic Attitude.

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.