Client Introduction
About the client - CTES School, Chitralay
About Major Stakeholder - Rajinikant Shroff, 90+ years old.
runs 2 educational institutes one in boiser( CTES School) and other in Chinchani( MK junior college) The student strength in boiser is around 1000 Chinchani consist of the college can be more than 6000 the client wants to promote the course online globally. where anyone interested can purchase the course and learn from it from 3 different entities that operate on the same campus 1. K D High School ( till SSC), strength of more than 1200 2. M K junior College ( HSC for Science, Commerce and Arts), strength of more than 2000 3. P L Shroff College ( Senior College, BSC + MSC), strength of more than 2000
About the Industry - Education Industry, Future prediction, CAGR of the industry etc.
The global Learning Management System (LMS) market is growing at a CAGR of 19.6% and is expected to continue its rapid expansion as more educational institutions, like CTES, move toward online learning platforms.
Voice of client
If people have art skills, they can easily survive in today's volatile market. We should be able to teach people some ancient and culture-rich art skills online. Art pieces created in this process can be sold as a source of income to sustain the spreading of knowledge.
Reference provided by the client
Landing page of Warli painting. () Suggestion
An LMS system to create manage and publish the course.
The LMS should consist of the following features:
Course management ( add, remove or edit courses)
An E-commerce within the same environment to showcase the art pieces produced in the process.
The e-commerce should consist of the following features:
Product management ( add, remove or edit courses) address should be sent to admin for further shipping What we will need from the client
Quantum of work
1. Brand Guidelines
Creating a comprehensive set of guidelines that define the use of the brand’s logos, colours, fonts, and overall tone, ensuring consistency across all media and platforms. Future-proofing the brand to maintain brand consistency Estimated Time: 2 weeks
Fixed Cost: 25,000/-
Includes:
Brand Guidelines Document - Asset and Library 2. LMS Setup
Tasks:
Initial Setup and Configuration: Installation of LMS, basic configuration, and setting up the server environment. Course Management System Configuration: Adding, editing, and removing courses, including multimedia content integration and testing. User Management: Setting up roles and permissions for students, instructors, and admins. Assignment and Discussion Forums: Implementing and testing the functionality for assignments and discussion forums. Calendar and Scheduling: Integrating and testing calendar features for course scheduling and deadlines. Live Classes Setup: Integrating tools for live classes, such as Zoom or Google Meet, within Moodle. Payment Gateway Integration: Configuring and testing payment integration for course enrollment. Notification System: Setting up and testing notification systems for course updates, assignments, etc. Onboarding and Help Guides: Creating user guides and onboarding materials for different user roles. Social Media Integration: Linking courses and content to social media platforms. Estimated Time: 2 weeks
Fixed Cost: 60,000/-
Variable cost:
2,000/- Per Course Listing 1,000/- Live Class Backend Support Includes:
Walk through the Help Guides 3. E-commerce Integration
Tasks:
Product Management Setup: Integrating e-commerce functionality to add, edit, and manage art products. Shopping Cart and Checkout System: Implementing and testing the shopping cart and checkout processes. Shipping Information Management: Configuring systems to manage shipping information and logistics. Notification System for Purchases: Setting up notifications for purchases, stock levels, etc. Payment System Integration: Integrating and testing payment systems for product purchases. Estimated Time: 2 weeks
Fixed Cost: 30,000/-
Variable cost:
500/- Per Product Listing Includes:
Walk through of the backend Introduction to Shipping Management System 4. Mobile Application
Tasks:
Initial Setup and Configuration: Download and installation of the Clairedu Mobile App. Basic configuration settings and setting up the server environment for optimal performance. Course Management System Configuration: Adding, editing, and removing courses through the mobile interface, ensuring multimedia content is mobile-optimized. Testing responsiveness and functionality across different device types. Setting up and configuring roles and permissions for students, instructors, and administrators in the mobile environment. Ensuring user interface is friendly and accessible on mobile devices. Assignment and Discussion Forums: Implementing mobile-friendly interfaces for assignments and discussion forums. Testing functionality and usability on mobile platforms. Integrating and testing mobile-optimized calendar features for course scheduling and reminders. Integrating mobile-compatible tools for live classes, such as Zoom or Google Meet, ensuring smooth operation within the app. Payment Gateway Integration: Configuring and testing mobile-friendly payment integration for course enrollment and in-app purchases. Setting up push notifications for course updates, assignments, and other important alerts. Onboarding and Help Guides: Creating mobile-specific user guides and onboarding materials for navigating the app. Designing quick-access help sections within the app for immediate assistance. Social Media Integration: Linking course content and promotional materials to social media platforms directly from the app. Estimated Time: 3 weeks
Fixed Cost: 50,000/-
Includes:
Initial setup with 10 course listings adapted for mobile access Setup for 1 demo assignment and 1 discussion forum optimized for mobile use Integration of 1 live class feature with backend support for mobile streaming Development and distribution of mobile-specific help guides 1-year backend and technical support for the mobile app Variable Costs:
1,500/- Per Additional Course Listing beyond the initial setup
5. SEO Content Creation
Research: Conducting thorough research to gather relevant data and insights for content topics that align with SEO goals. Content Finalization: Refining content ideas and finalizing the topics and keywords to target. Outline: Develop a structured outline for each piece of content to ensure comprehensive coverage of topics. Draft: Writing the initial drafts of content, incorporating SEO best practices. Thumbnail, Infographic: Designing engaging thumbnails and infographics to enhance the content's visibility and shareability. Planning and Randomizing: Organizing the publication timeline in a way that optimizes SEO and audience engagement. Schedule: Setting a publication schedule to ensure consistent content delivery over time. Estimated Time: 1 week
Fixed Cost: 10,500/-
Variable cost:
Includes:
6. Social Media Content Creation
Creating Post Niche from Blog: Transforming key points from blog posts into social media posts tailored to each platform's audience. Info Gathering: Collecting necessary information and statistics to support social media content. Drafting Information into Post: Crafting posts, captions, and selecting relevant hashtags for each piece of content. Creating Image Based on Post Draft: Designing visually appealing images and complementing the social media posts. Creating Videos (Based on Budget): Producing video content, if budget permits, to engage users more dynamically. Adapt to Different Platforms: Customizing content to fit the format and norms of different social media platforms. Finalize the Content: Reviewing and adjusting content before publication to ensure it meets quality and brand standards. Estimated Time: 2 weeks
Fixed Cost: 15,000/-
Variable cost:
Includes:
7. Social Media Publishing and Scheduling
Creating 2 Variations Based on Posts Per Blog: Develop two different versions of posts for each blog article to test which performs better. Schedule Post on Each Platform: Using tools to schedule posts across various platforms to ensure timely publication. Engage on Platform: Actively engaging with followers by updating statuses, replying to comments, and participating in general discussions to boost interaction. Estimated Time: 1 week
Fixed Cost: 7,000/-
Variable cost:
500/- Per 10 post scheduling Includes:
240~ Strategic post scheduling 8. Campaign Planning
Lead Magnet Creation: Develop attractive lead magnets, such as downloadable PDFs or specialized content, to capture audience interest. Landing Page: Designing a dedicated landing page that encourages visitors to download the lead magnet or engage with the campaign. Identify Audience: Defining and segmenting the target audience for the campaign to ensure precise messaging. Create Lookalike: Using existing audience data to generate lookalike audiences for a broader yet targeted reach. Campaign Planning: Strategize the entire campaign, including the sequence of content release, channels of distribution, and key performance indicators. Campaign Execution: Implementing the campaign across chosen platforms, monitoring performance, and making adjustments as needed for optimal engagement. Estimated Time: 2 week
Fixed Cost: 15,000/-
Variable cost:
Includes:
* - Sell directly proportional to the budget of the campaign. Technical Infrastructure
Server
Video Hosting
Best Proposal of Service for CTES School
Total one-time cost of the project - 1,71,500/-
Recurring Cost per month - 34,500 /-
Payment Terms and Phases
Initiation Cost
Brand Guidelines - 25,000/-
- 60% Advance - 15,000/- (Phase 1)
- 40% on delivery - 10,000/- (Phase 2)
Infrastructure Cost - 6,500/- (Phase 1)
Video Hosting - 2000/- (Phase 2)
System Building Cost
LMS Setup - 60,000/-
- 30% Advance - 18,000/- (Phase 1)
- 40% Post demo - 24,000/- (Phase 2)
- 30% Pre-delivery - 18,000/- (Phase 3)
E-commerce Integration - 30,000/-
- 30% Advance - 9,000/- (Phase 1)
- 40% Post demo - 12,000/- (Phase 2)
- 30% Pre-delivery - 9,000/- (Phase 3)
Mobile Application - 50,000/-
- 30% Advance - 15,000/- (Phase 1)
- 40% Post demo - 20,000/- (Phase 2)
- 30% Pre-delivery - 15,000/- (Phase 3)
Marketing and Promotion - Monthly
SEO Content Creation - 10,500/- (Phase 4)
Social Media Content Creation - 15,000/- (Phase 4)
Social Media Publishing and Scheduling - 7,000/- (Phase 4)
Payment Structure and Deliverables
Phase 1 -
60% Advance - Brand Guidelines - 15,000/- *
30% Advance - LMS Setup - 18,000/- *
30% Advance - E-commerce Integration - 9,000/- *
30% Advance - Mobile Application -15,000/-
Infrastructure Cost - 6,500/- *
Total Payment - 63,500/-
* - Mandatory to initiate the project
Phase 2 -
40% on delivery - Brand Guidelines - 10,000/-
40% Post LMS demo - 24,000/-
40% Post E-commerce demo - 12,000/-
40% Post Mobile Application demo - 20,000/-
Video Hosting - 2000/- (Monthly Initiated)
Total Payment - 68,000/-
Phase 3 -
30% LMS Pre-delivery - 18,000/-
30% E-commerce Pre-delivery - 9,000/-
30% Mobile Application Pre-delivery - 15,000/-
Total Payment - 42,000/-
Phase 4 -
SEO Content Creation - 10,500/-
Social Media Content Creation - 15,000/-
Social Media Publishing and Scheduling - 7,000/-
Total Payment - 32,500/- (Monthly)
* - Phase 4 is only possible post-completion of Phase 3
Terms of Service
1. Service Scope Clarification
Define Precisely:
Each service package includes a specific set of deliverables as outlined in the contract, with clear limits on the number of revisions, hours of work, and the scope of services. For instance, the LMS setup includes 3 course listings, 1 assignment demo, 1 discussion forum, and 1 live class setup. Any additional work beyond these inclusions will be subject to additional fees. Exclusions:
The following items are excluded from service packages unless explicitly stated otherwise: Additional customisations beyond the outlined deliverables. Third-party integrations that require additional resources. Ongoing support beyond the agreed-upon backend support period. 2. Payment Terms
Payment Breakdown:
The payment will be divided into 60% - 40% format for services like Brand Guidelines.
For Development Services, the payment will be divided into 30% advance, 40% post demo, 30% on delivery. Marketing (Including SEO and SMO) will be pre-paid services. Deposit Requirements:
An advance deposit is required at the beginning of each project to commence work. The remaining balance will be due upon completion or according to the payment schedule outlined in the contract. Payment Schedule:
Payments will be made as per the agreed milestones. Subsequent payments may be tied to the completion of each key phase of the project, such as LMS setup, e-commerce integration, etc. Late Payment Penalties:
Payments not received within 30 days of the due date will incur a late fee of 1.5% per month on the outstanding balance. If payments are not made within 60 days, project work may be suspended until the balance is paid in full. 3. Intellectual Property Rights
Ownership of Materials:
The intellectual property of all deliverables created during the project, including software, designs, content, and documentation, will remain the property of VNest Technologies until full payment is received. Upon receipt of full payment, the ownership rights will transfer to the client. Usage Rights:
The client is granted exclusive, non-transferable rights to use the deliverables for internal purposes only. Redistribution, resale, or sublicensing of the materials without prior written consent from VNest Technologies is prohibited. 4. Cancellation and Termination
Notice Period:
Either party may terminate the contract by providing a 30-day written notice. Cancellation Fee:
If the client chooses to cancel the contract after work has commenced, a cancellation fee of 20% of the total project cost will be charged to compensate for resources already allocated. 5. Confidentiality and Data Protection
Confidential Information:
Both parties agree to keep all confidential information, including business, educational, and personal data, private during and after the project. Data Handling:
VNest Technologies ensures that all data handling complies with relevant data protection regulations, including GDPR and local laws. We will implement necessary safeguards to protect personal and educational data throughout the contract period. 6. Performance and Quality Guarantees
Service Level Agreements (SLAs):
VNest Technologies is committed to delivering high-quality services. We guarantee timely delivery of services according to the project timeline and quality standards. Response times for support and queries will be handled within 48 hours. Remedies for Non-Performance:
If the services delivered do not meet the agreed-upon standards, the client is entitled to request a revision or compensation, such as a discount on the final invoice or additional services at no charge. 7. Revision and Approval Processes
Feedback Times:
The client must provide feedback within 2 business days of receiving deliverables to avoid delays in project timelines. If feedback is delayed, VNest Technologies is not responsible for any impact on the overall project schedule. Approval Stages:
The project will be divided into key approval stages. Client approval is required before moving to the next phase. This includes approvals for LMS setup, course listings, social media posts, etc. 8. Force Majeure
Unexpected Delays:
Neither party will be held responsible for delays or failure to meet obligations due to unforeseen events outside of reasonable control, such as natural disasters, pandemics, or government regulations that prevent or delay the fulfilment of contractual obligations. 9. Dispute Resolution
Governing Law:
This contract shall be governed by the laws of [Jurisdiction], and any disputes arising from this agreement shall be resolved in accordance with the legal framework of that jurisdiction. Arbitration Process:
In case of any disputes, both parties agree to attempt mediation first. If mediation is unsuccessful, disputes will be resolved via arbitration, under the supervision of a mutually agreed-upon arbitrator. 10. Renewal and Modification of Terms
Contract Renewal:
The contract will be automatically renewed after the agreed period unless either party provides a 30-day written notice of non-renewal. Modifications:
Any changes to the terms of this contract, including scope, fees, or deliverables, will require written consent from both parties. Modifications will be formalized through an amendment to the contract. 11. Performance Disclaimer and Revenue Predictions
Performance Disclaimer:
VNest Technologies does not guarantee specific returns, sales, or increased traffic as a direct result of social media content creation or any digital marketing efforts. The effectiveness of marketing campaigns can be influenced by multiple external factors beyond the control of VNest Technologies. Revenue Predictions:
To provide a credible forecast of online sales and performance, VNest Technologies requires a minimum engagement period of three months for social media services. This duration allows for the accumulation of sufficient data to analyze trends and optimize strategies effectively. Revenue projections will be based on this data and presented with reasonable assumptions. 12. Risk Management
Risk Identification:
Both parties will collaborate at the start of the project to identify potential risks. Risk Mitigation Plans:
VNest Technologies will devise and implement strategies to mitigate identified risks, which may include contingency plans and resource reallocation. 13. Quality Assurance
Conduct regular reviews of the services provided to ensure compliance with quality standards and client expectations. Adjustments Based on Feedback:
Adjust services based on client feedback received during these reviews to continuously improve service delivery. 14. Communication Protocol
Establish a regular schedule for updates to keep the client informed about project progress and any issues. Escalation Procedures:
Define clear protocols for escalating and addressing issues or concerns promptly. 15. Client Involvement
Client Responsibilities:
Specify the responsibilities of the client, such as providing essential information, timely feedback, and necessary approvals. Stakeholder Engagement:
Ensure active participation of key client stakeholders to align project deliverables with client expectations. 16. Documentation and Reporting
Maintain thorough documentation of all project-related activities, decisions, and agreements. Performance Reporting:
Provide the client with regular reports detailing performance metrics and outcomes of marketing campaigns and other services. 17. Exit Strategy
Project Closure Protocol: Outline procedures for an orderly closure of the project, ensuring all final deliverables are handed over and any pending issues are resolved. Offer support during the transition period post-project completion to ensure the client's team can effectively manage the newly implemented systems. 18. Amendments and Modifications
Contract Amendments:
Any changes to this agreement, including service scope, pricing, or deliverables, must be made in writing and signed by both parties. Ongoing Revisions:
The terms of this agreement may be revisited and revised periodically to reflect changes in business operations, market conditions, or regulatory requirements.
