What type of product is it? Linear, Digital, O&O, Non-Owned, News, Service etc?
Product testing: who is testing and how? And, what are we testing for?
Who has authority to approve reduced rates/ deals?
Is the product packaged with other products?
What are the cost of goods sold? What is the desired margin?
What is the cost model (CPM, Flat Rate, CPV, CPD etc) what is the ‘unit’?
What is the expected ROI on this product? What is the cost of bringing the product to market vs. the expected revenue? Who and how often will we measure?
What vendors / channel partners are involved in the creation or fulfillment of this product?
What targeting solutions are available for this product?