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Professional storytelling: Share real stories with an intentional, motivational toneInclude purpose + outcome: Always connect your story back to a business insight or social impactUse personal voice: “We’ve learned…”, “I’ve seen…” — to build relatabilityCall to Action: Invite comments, shares, or partnerships
🙌 Candid photos of team members🎥 Short clips or video messages from Stephanie📊 Visual stats (event reach, QR scans, ridership data)✍️ Text-only reflections or storytelling posts📷 Partner features with tagged business pages
LinkedIn
📅 LinkedIn Content Schedule: 5x Weekly (Mon–Fri)
Total: 20 Posts/Month
Focus: Community Impact • Entrepreneurial Journey • Business Collaborations • Team Highlights • Purpose-Driven Marketing
🗓️ Weekly Posting Structure
Table 5
Day
Theme
Purpose
Day
Theme
Purpose
Monday
🧭 Mission & Values
Share the Ho‘ohana Whoo story, philosophy, and impact goals
Tuesday
🤝 Partnership Spotlight
Highlight collaborations with local businesses (bars, brands, artists)
Wednesday
💼 Behind-the-Scenes
Show how operations run, train drivers, manage dispatch, or plan events
Thursday
👥 Team Member Highlight
Introduce drivers, dispatchers, or partners with a personal narrative
Friday
📈 Business Growth/Reflections
Share lessons, milestones, challenges, and upcoming initiatives
There are no rows in this table
📆 4-Week LinkedIn Content Layout (Sample Month)
Table 6
Week
Monday: Mission
Tuesday: Partner
Wednesday: BTS
Thursday: Team
Friday: Growth
Week
Monday: Mission
Tuesday: Partner
Wednesday: BTS
Thursday: Team
Friday: Growth
Week 1
Why Ho‘ohana Means More Than Work
@Irene’s bar partnership highlight
Building dispatch structure in real time
Meet Lauren – our soulful night dispatcher
How QR feedback surveys are shaping rider experience
Week 2
Creating Purpose-Driven Street Marketing
Collaboration with Hiii gear + delivery
How we prep cabs for a Saturday on 6th
Meet Alex – our weekend ride legend
Lessons learned from piloting food truck collab
Week 3
From Surviving to Leading With Intention
Farmer’s Market bar crawl promotion recap
Day in the life of our pedicab setup team
Spotlight: Our mechanic program trainees
Why most businesses burn out and how we prevent it
Week 4
Our Long-Term Vision: A Self-Sustaining Network
Wrap-up of monthly activations + stats
Social media content strategy in action
Meet our ride photographers & storytellers
March review: Revenue trends, community wins, next steps
There are no rows in this table
🧠 Tone & Content Tips for LinkedIn
📸 Content Types to Rotate
✨ Hashtag Examples for LinkedIn
#HoohanaWhoo #PurposeDrivenBusiness #CommunityMarketing #SocialImpact #PedicabATX #LeadershipInMotion #AustinSmallBusiness #MinorityOwned #MobilityMatters #WomenInBusiness #SupportLocalATX #GrowthMindset #EntrepreneurshipWithHeart
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