Surveys play a critical role in understanding customer experiences, identifying areas for improvement, and strengthening overall service quality. By collecting direct feedback from riders, delivery customers, and community partners, we gain actionable insights into what is working well and where adjustments are needed. This not only helps us improve customers satisfaction and loyalty but also guides strategic decisions on training, operations, and product offerings. regular surveys support continuous growth, empower our team to exceed expectations, and ensure Ho’ohana Whoo remains community-focused, responsive, and committed to excellence.
🌟 Tier 1: "Welcome to the Woo!" — Introductory Survey
Purpose: Gather basic contact info and get a feel for the customer’s vibe and preferences.
Format: 8–10 questions (mostly multiple choice or short answer)
Questions:
Phone Number (for exclusive updates & rewards): Are you a local or visiting Austin? 🧳 Frequent traveler to Austin Have you ever taken a pedicab ride before? 🚕 Not yet, but I’m curious 😅 No, not really my thing What types of music do you enjoy? (Select all that apply) What kinds of activities do you enjoy when out and about? Would you like to receive updates about local events, healthy living, and special Woo offers? 🌿 Tier 2: "Let’s Get to Know You!" — Lifestyle & Hobbies Survey
Purpose: Learn more about your customer’s preferences and habits for personalized service and engagement.
Format: 10–12 questions
Questions:
What’s a product or service you wish more pedicabs or pop-ups offered?
(Short answer) What are your favorite things to do on a weekend?
(Short answer or checkboxes) What kinds of local experiences do you enjoy the most? What are your go-to spots in Austin or cities you’ve visited recently?
(Short answer) What’s your favorite type of food to grab from a food truck? Do you follow any wellness or health trends? What kind of events do you wish happened more in your city?
(Short answer) How often do you attend local events or pop-ups? Would you be interested in any of the following? 🧘 Health & wellness updates 🎶 Private music/art events 📦 Local delivery from Woo How likely are you to recommend Woo rides/experiences to a friend? 💸 Tier 3: "The Woo Life" — Spending & Support Survey
Purpose: Understand how customers make/spend money and what kinds of businesses or causes they support.
Format: 10–12 questions
Questions:
What do you do for work (or how do you support your lifestyle)?
(Short answer) Do you work in any of these industries? Are you more likely to spend money on: How do you prefer to support small businesses? 🧑🤝🧑 Volunteering/support How often do you spend money on the following per month? Transportation (Uber, pedicabs, scooters):
(Scale or short answer) What is your ideal price range for a pedicab experience? $30+ (for longer/custom rides) Would you consider subscribing to a membership or loyalty program with benefits? What’s something you always spend money on, no matter what?
(Short answer) How likely are you to tip a pedicab driver, street performer, or small biz? If we created Woo experiences that directly support artists, mechanics, and drivers—would you want to be involved or contribute? Would you like this formatted into a Google Form or printable PDF version next?
Perfect adjustment! Let’s revise Tier 3 to focus on demographics and lifestyle preferences in a way that feels friendly, fun, and not invasive—so you can still gain valuable insight into who your customers are without asking directly about income or job titles.
💫 Tier 3: "The Woo Vibe" — Who You Are & What You Love
Purpose: Understand your customer’s demographic profile, lifestyle choices, and spending tendencies without being too personal.
Format: 10–12 engaging, multiple choice or short-answer questions.
Which age group do you fall into? What best describes your current lifestyle? ✈️ Always on the move (frequent traveler) 💃 Out and about on the town Who do you usually hang with when you're out? How do you usually get around the city? What kind of neighborhoods do you vibe with most? 🛍️ Artsy or boutique areas 🧘 Wellness-friendly spots How often do you spend money on fun or entertainment in a week? 🛌 Rarely – I keep it simple What type of events do you usually attend? (Pick all that apply) 🧘 Health & wellness events 🤝 Networking or community events What types of businesses do you enjoy supporting most? 🎵 Street performers & musicians 🚲 Eco-friendly/Green brands 💫 Social causes/non-profits If you won a $100 Woo credit, what would you most likely spend it on? 🛍️ Merchandise or handmade goods 🎟️ Tickets to a local event 🧘 Wellness services/products How would you describe your vibe in one word?
(Open text) What platforms do you use most to hear about local events or cool spots?