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Intuilize Buyers Journey Project
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Overview

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Stefania Sigurdson Forbes
Intuilize wants to define a buyers journey for the brand. The buyers journey helps map the stages that users go through in order to make a purchase. The Buyer’s Journey should link current personas to their path to purchase.
The goal of this project is to create a customer journey path.

DACI


D: Nelson
A: Nelson
C: Stefania
I: Phil

Video Overview


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Key Task Snapshot - see the shortened To Do List below. You can see the full To Do List
here
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View of To-do list
1
Due Date
Task
People
Team
Done
Key Task
1
3/31/2022
Collect Materials
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Complete
2
4/20/2022
Complete Project
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Complete
3
4/25/2022
Complete and Document Interviews
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Complete
4
4/25/2022
Start message testing project
Stefania Sigurdson Forbes
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Complete
5
5/2/2022
Create Positioning, and 3 draft messages
Stefania Sigurdson Forbes
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Complete
6
5/16/2022
Complete interviews
Stefania Sigurdson Forbes
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To Begin
7
5/20/2022
Present finals
Stefania Sigurdson Forbes
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To Begin
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