Customer Acquisition Strategy
Customer Targeting Strategy
Primary Care, Cardiology, Ortho, Spine and Surgical Specialties We have customer lists for Cardio, Orthopedics, Spine, and ObGyn surgical fields Define Value Propositions Short Staffed? Hire Steer to fill the void and bring more appointments Steer is a secure healthcare communication platform, amplifying efficiencies for everyone involved in the patient's journey. Improve staff productivity, reduce no-shows, and improve bottomline while improving patient care Book more appointments 24/7 via online scheduling, integrated google reviews, and contextual campaigns Generate more revenue via Steer’s Remote Patient Monitoring and Annual Wellness Visits Define Customer Qualification What is an example of a good customer vs. bad customer? Hospital owned, P/E owned, or Independently owned Growth and expansion mindset Has a practice administrator Want to earn more business and reduce costs What are typical questions that customers are asking? What are typical objections Too many projects underway Staff already overwhelmed We are doing some of this already Our EHR offers this via patient portal
Execution:
Content Strategy
Content Creation Execution:
Currently a long blog and white-paper in place Neurology Associates of Texas Kansas City Family Medical Care Southwest Cardiology Associates
Identify Vendors & Budgets for Content Creation
Customer Acquisition
Identify Marketing Activities and Budgets Need list of all major events where our target customer can be at Target complementary software or value props that attract similar audiences Need list of these value props or competitors Create a PR release on the value of patient communications in the age of staff shortage(s) Customer Referral Program Launch a customer referral program
Define Acquisition Funnel Any incentives we can give for hearing pitch (Amazon Echo or iPad?)
