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Giving Tuedsay 2021
Calendar
Calendar
Recruit Testimonies and Stories
Determine Team Members for Fundraiser
Set kickoff meeting date
Agree on goals
Divide tasks
Create Campaign Brand
Create Images in Canva
Collect Pictures from past events
Create Campaign Donation Page
Write Fundraising Appeal for Copywriter
Create Social Media Communications timeline of posts
Finalize Campaign Message
Public Announce Campaign
Create deliverables direct mail, other communication (calls) throughout the end of the year)
Create Email Templates for GT & Year-End Communications
Fill Amazon Wishlist and Share (Blick wishlist)
Announce Trunk or Treat
Create Corporate Sponsorship Packet
Prepare thank you/follow-up materials ready for #Giving Tuesday
Pull data for year end direct mail piece focusing on donors whose last give was within the previous 24 months
Email all email list for soft launch of Giving Tuesday Campaign
Tease of GT Campaign
Create Blick wishlist
Event: Burn Boot Camp
Event: Trunk or Treat at Maxtivity
3-5pm
Check that you are set up for supporters on Facebook and Instagram
Recruit Ambassadors: Staff, Board, Civic Leaders, Donors, Volunteers, Celebs, Influencers
Recruit merchants/small businesses
Review last year’s lists of donors- and develop strategy for top 20%
Get Hashtags for Maxtivity
Pull donors over 65 yr and send them a letter
Order Holiday Cards for organization for top donors, board members, and volunteers
Prepare GivingTuesday donor Segmentation
Plan Day-of Zoom Room HQ for team
Host a “Thank a thon” for top donors who have already given this calendar year
Create day-of GT social engagement strategy
DAY BEFORE: Prepare for GT by scheduling emails to deploy
Direct mail piece should land
Set up meetings/coffee with three top donors
Create short 1-3 min video about impact GT has made
Drop emails or handwritten notes focused on stewardship (not solicitation) to outstanding LYBUNTS and 2021 impactful donors
Use website/social to honor donors
Deploy last minute email to outstanding LYBUNTS
Social Media assets for last minute giving
Reconfirm follow up plan & check thank you progress
Analyze fundraising results
Update donor database to track who donated and what communications were most effective for each donor
Write a monthly giving ask for new donors or repeat donors that gave Nov/Dec who are not yet monthly donors
Thank staff and volunteers
Debrief after analyzing results, have honest discussion about how it went
Oct 2023
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Nov 2023
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Dec 2023
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Jan 2024
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Feb 2024
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Mar 2024
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Apr 2024
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May 2024
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Jun 2024
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Month
TodayFit
MASTER GIVING TUESDAY LIST
Types
Promotion Channels
Clear template
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