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Newsletter Copywriting - Sophie Livingstone

People In People Ops Newsletter (by Motherboard)

Role: Product Growth Marketer at Motherboard
Motherboard is a B2B HR SaaS company that allows HR & Operations professionals to manage employee benefits more efficiently.
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As the Product Growth Marketer leading demand generation, my focus was on improving Motherboard’s awareness, perception, and community through content marketing.
Motherboard’s previous newsletter (managed by me) mostly served to drive existing clients to the Motherboard blog. After realizing that the format wasn’t effective, I made plans to build a high-value newsletter that brought Motherboard closer to its target audience and built the foundation for our community.
That’s what birthed the People In People Ops (PIPO) newsletter, which I created from scratch. My approach was simple — keep it relatable, repeatable, and relevant.
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Published Issues


Results

Before
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After
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Sadly, I could not give the newsletter as much attention as it deserved due to a company restructure. In the short time that it ran, we saw some minute, yet significant improvements in user engagement.

Within a few issues, we began seeing:
A 10% increase in our open rates
Minimum of 3% CTR per newsletter, maximum of 29

Marketing For Geeks

Role: Editor at Marketing For Geeks
Marketing For Geeks is a product marketing newsletter with marketing insights, frameworks, and templates for product professionals.
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As the Editor at Marketing For Geeks, I question and give feedback on the newsletter structure and content
My goal is to ensure the final output is presented in a way that is easy to understand, relevant to the target audience, and insightful. My general responsibilities:
Review the newsletter content for grammar errors
Give feedback on content phrasing and structure
Assist with designs on Canva
Advise on newsletter growth strategies
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Published Issues




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