Social Media Resource Center

Accounts for Inspiration

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Social Media Flow
Start by clarifying the primary objective of your church's social media presence. This goal will guide all subsequent decisions.
Determine which age group or demographic you want to engage with. For reaching younger audiences, platforms popular among them, like TikTok, are a good choice.
Select a social media platform that is popular with your target demographic. If your focus is on younger people, TikTok would be a suitable choice.
Repurpose content such as sermon clips or podcast snippets that resonate with your target audience. For example, if targeting millennials, choose sermon parts that would appeal specifically to them.
While focusing on your main platform (e.g., TikTok), also share content on secondary platforms (like Instagram, Facebook, and YouTube) to widen your reach.
Offer something valuable, like a free devotional booklet, in exchange for contact details. This helps in building a direct line of communication with potential followers.
Gathering email addresses allows for personalized communication, including notifications about church services, events, and resources like books written by the pastor.
Consider your social media strategy as a funnel. Your main platform (like TikTok) is at the top, aiming to attract interest. As potential followers engage more, guide them towards secondary platforms and ultimately to a landing page where you can collect their details and offer the free gift.
Use the collected emails to keep your audience informed about church events, services, and relevant offerings catered to their demographic.
Continuously monitor the performance of your strategy and be willing to make adjustments. This includes refining the type of content shared, the platforms used, and how you engage with your audience.

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