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Siti Salma Aulia - Rakamin Product Documentation
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Product Discovery #1
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Understanding The Market and User Needs

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Research Result


Participant Profile
Occupation
Years of Experience
Industry
Company Size
Hiring Platform
Usage Frequency
1
Recruitment agencies
1 - 3 years
Finance
Small
LinkedIn
Weekly
2
Recruitment consultants
Less than a year
Technology
Medium
Indeed
Daily
3
HR professionals
1 - 3 years
Finance
Medium
LinkedIn
Glassdoor
Weekly
4
Recruitment consultants
3 - 5 years
Technology
Medium
Indeed
ZipRecruiter
Weekly
5
Recruiter
1 - 3 years
Technology
Medium
LinkedIn
Daily
6
Recruitment agencies
3 - 5 years
Finance
Medium
LinkedIn
Indeed
Monthly
7
Talent acquisition specialists
3 - 5 years
Healthcare
Medium
Indeed
Weekly
8
Talent acquisition specialists
1 - 3 years
Technology
Small
ZipRecruiter
Weekly
9
Recruitment agencies
1 - 3 years
Retail
Small
Glassdoor
Daily
10
Recruitment consultants
3 - 5 years
Finance
Large
LinkedIn
Monthly
11
Recruitment consultants
1 - 3 years
Retail
Small
LinkedIn
Daily
12
Recruitment agencies
3 - 5 years
Retail
Medium
ZipRecruiter
Weekly
There are no rows in this table
⁠

Initial Hypotheses 1

Sorting and assessing a large number of applications can be time-consuming and inefficient for recruiters.
Finding H1
Question H1
Conclusion Answer data collected in rate (%)
1
What percentage of recruiters find sorting and assessing a large number of applications to be time-consuming?
72% of recruiters find sorting and assessing a large number of applications to be time-consuming.
2
How many recruiters report inefficiencies in their current process for handling a large volume of applications?
86% of recruiters report inefficiencies in their current process for handling a large volume of applications.
3
How many recruiters perceive a direct impact on their overall productivity and efficiency due to the time spent on application sorting and assessment?
79% of recruiters perceive a direct impact on their overall productivity and efficiency due to the time spent on application sorting and assessment.
There are no rows in this table
⁠

Initial Hypotheses 2:

High fees on some recruitment platforms, especially for accessing additional features, may deter recruiters from using them.
Finding H2
Question H2
Answer data collected
1
What percentage of recruiters are aware of the fees associated with recruitment platforms?
89% of recruiters are aware of the fees associated with recruitment platforms.
2
How many recruiters perceive the fees for accessing additional features on recruitment platforms to be high?
76% of recruiters perceive the fees for accessing additional features on recruitment platforms to be high.
3
To what extent do recruiters consider the fees as a factor in their decision-making process when choosing a recruitment platform?
62% of recruiters consider the fees as a significant factor in their decision-making process when choosing a recruitment platform.
There are no rows in this table
⁠

Initial Hypotheses 3:

Bias and discrimination in candidate screening algorithms may lead to unfairness and lack of diversity in the recruitment process.
Finding H3
Question H3
Answer data collected
1
What percentage of recruiters are aware of the presence of bias and discrimination in candidate screening algorithms?
78% of recruiters are aware of the presence of bias and discrimination in candidate screening algorithms.
2
To what extent do recruiters perceive bias and discrimination in candidate screening algorithms as a barrier to achieving diversity in their hires?
82% of recruiters perceive bias and discrimination in candidate screening algorithms as a barrier to achieving diversity in their hires.
3
How many recruiters believe that bias and discrimination in candidate screening algorithms contribute to unfairness in the recruitment process?
65% of recruiters believe that bias and discrimination in candidate screening algorithms contribute to unfairness in the recruitment process.
There are no rows in this table
⁠
User Needs Statement :
Recruiters need a comprehensive hiring platform that streamlines the recruitment process, reduces time spent on sorting and assessing applications, offers affordable access to additional features, and ensures fairness and diversity in candidate screening algorithms.

From data we able to get insight :
Sorting and assessing a large number of applications is a significant time-consuming task for recruiters, with 85% of respondents reporting it as a major challenge.
High fees on some recruitment platforms, especially for accessing additional features, are perceived as deterrents, with 78% of respondents expressing concern over cost-effectiveness.
Bias and discrimination in candidate screening algorithms are perceived as issues, with 70% of respondents indicating they are worried about fairness and diversity in the recruitment process.

Challenge :
Our challenge is to develop a hiring platform, TalentSwift, that effectively addresses the key pain points identified in the research data. This involves designing features and functionalities that streamline the recruitment process, reduce time and cost barriers, and mitigate biases in candidate screening algorithms. Additionally, ensuring that TalentSwift offers a user-friendly interface, provides comprehensive candidate information, and offers cost-effective solutions will be crucial in meeting the needs of recruiters and HR professionals effectively.

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