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Understanding The Market and User Needs

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Research Plan

Research Goal:
Our research goal for the development of TalentSwift is to gather comprehensive insights into the challenges recruiters face in the hiring process and identify opportunities for improvement. This includes understanding the pain points experienced by recruiters when using existing hiring platforms, such as limitations in candidate information, bias in screening algorithms, high fees, ineffective communication, and difficulty in reaching specific target markets. Additionally, our research aims to analyze social media reviews to gain deeper insights into recruiter experiences and preferences. Ultimately, the goal is to use these findings to inform the development of TalentSwift, ensuring that it effectively addresses the needs and concerns of recruiters.
Information to gather:
User Needs and Pain Points
Competitive Analysis
Market Research
Technical Requirements
Business Model
Research Questions:
What are the most common challenges and pain points that recruiters face when using existing hiring platforms?
What specific features and functionalities do recruiters prioritize when selecting a hiring platform?
How do recruiters currently perceive the effectiveness and usability of existing hiring platforms?
What emerging trends and technologies are shaping the recruitment and HR technology landscape?
How do competing hiring platforms differentiate themselves in terms of features, pricing, and user experience?
What are the key factors influencing recruiters' decisions when choosing a hiring platform?
How can TalentSwift address the unmet needs and pain points of recruiters more effectively than existing solutions?
What are the potential monetization strategies and revenue streams for TalentSwift, and how do they compare to existing business models in the industry?
Initial Hypotheses:
Businesses currently face challenges in finding hiring platforms that find and evaluate highly qualified candidates and need a platform that saves time and reduces hiring costs.
Research Participants:
Our research participants for the development of TalentSwift would primarily include individuals working in the recruiting space, such as:
HR professionals
Recruiters
Talent acquisition specialists
These participants are directly involved in the recruitment and hiring process within organizations and can provide valuable insights into their pain points, needs, preferences, and behaviors related to hiring and recruitment. Additionally, we may also consider including job seekers in our research to gather feedback on their experiences with existing hiring platforms and their expectations for a better solution like TalentSwift.


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