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Identify Target Audience
TalentSwift Hiring Platform Target Audience
Types
Description
Rationable
Total addressable audience
To estimate the TAM, we'll consider the total number of businesses in Indonesia that require hiring services. According to the , there were approximately 26 to 29 million registered businesses in Indonesia as of 2020. We can assume that a significant portion of these businesses engage in some form of recruitment activities.
all potential businesses and organizations that engage in recruitment activities
Narrowed audience
For the SAM, we'll narrow down our focus to the businesses that have a substantial need for efficient talent acquisition platforms. These could include medium to large-sized enterprises and high-growth startups that are actively hiring and are looking for ways to streamline their recruitment processes. Let's conservatively estimate this to be around 20% of the TAM. So, SAM ≈ 0.2 * TAM.
focusing on businesses with specific recruitment needs and priorities, we can tailor our product to better meet the requirements of these target segments.
Targeted audience
The SOM represents the portion of the SAM that TalentSwift can realistically capture within a certain timeframe, considering competition, market penetration strategies, and other factors. Since TalentSwift is a new platform, let's set a modest goal for the SOM. Assuming a 5% market penetration within the SAM in the first year of operation would be a reasonable target. So, SOM ≈ 0.05 * SAM.
directing our efforts towards HR professionals, recruiters, and hiring managers
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