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Siti Salma Aulia - Rakamin Product Documentation
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Product Discovery #1
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Product Solution

Customer Journey Mapping


Customer Journey Map
Stage
User Goal
Actions
Emotions
Touchpoint
Pain Points
1
Awareness
To discover effective hiring platforms that can help find high-quality candidates.
Conduct online research to explore different hiring platforms.
Seek recommendations from colleagues or industry peers.
Curiosity, eagerness to find a solution.
Online search engines, social media, professional networks.
​
2
Sign-up
To create a personalized account for accessing platform features.
Selects a preferred platform based on research and evaluation.
Registers for an account on the chosen platform.
Completes the account setup process.
Anticipation, readiness to get started.
Registration page, account dashboard.
Tedious process of entering job details and requirements.
Lengthy registration forms.
Technical glitches during account setup
3
Subscription Selection
Secure access to advanced platform features and tools.
Reviews pricing plans and subscription options.
Selects a subscription tier based on budget and feature requirements.
Completes the subscription purchase process.
Budget-conscious, value-driven, decisive.
Pricing comparison chart
Subscription upgrade page
Payment confirmation screen
Difficulty in understanding the differences between subscription tiers.
Concerns about committing to a long-term subscription.
Technical issues during the payment process.
4
Job posting
To advertise job openings effectively and attract qualified candidates.
Create and post job vacancies on the platform.
Specify job titles, descriptions, and desired qualifications.
Productive, hopeful for successful recruitment.
Job posting interface, job listing page.
Complexity in posting multiple job listings, lack of customization options.
5
Candidate search
To find qualified candidates that match job requirements.
Utilize search filters and advanced search capabilities to identify potential candidates.
Review candidate profiles and resumes for suitability.
Focused, determined to find the right fit.
Search filters, candidate profiles.
Limited search criteria, difficulty in refining search results.
6
Application screening
To efficiently assess applicant suitability for the position.
Review incoming applications and resumes.
Screen candidates based on qualifications and experience.
Busy, pressured to make timely decisions.
Application dashboard, resume viewer.
Overwhelming volume of applications, manual screening process.
7
Candidate evaluation
To accurately gauge candidate suitability and competency.
Assess applicants through screening questions, skills tests, and virtual interviews.
Evaluate candidate responses and performance.
Analytical, critical evaluation.
Evaluation tools, interview scheduling.
Inconsistent evaluation criteria, lack of standardized assessment methods.
8
Follow up and feedback
To ensure a positive recruitment experience and ongoing satisfaction.
Maintain communication with the new hire and hiring platform.
Provide feedback on the recruitment process and address any concerns.
Engaged, attentive to feedback.
Communication channels, feedback forms.
Lack of responsiveness from the platform, unresolved issues.
There are no rows in this table
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