Virtual First Manifesto

The principles we’re using to guide us in virtual work:

Everything is a prototype

Our expectations around how and when we work are changing faster than ever. Thriving in this context means treating everything we build—from our culture to our products—as creative experiments. We ship to learn. And we’re only ever 1% done.

Go async by default

In a culture plagued by “presenteeism,” we stand for autonomy and focus. We save meetings for the 3d’s (discussion, debate, and decision-making). Everything else we handle over chat, email, or a doc. We care about your impact—not how many meetings you’re in.

Make (virtual) work human

We want you to do your best work virtually, no matter who you are or where you’re from. To get there, we’re building a compassionate culture that encourages well-being—and products that bring a bit more flow to your workday.

Keep it simple

Work doesn’t have to mean digging for files and managing app overload all day. To help you focus on what matters, we eliminate work about work. How do we do it? By keeping resources short, central, and self-serve.

Design for joy

We might be building enterprise software, but our work doesn’t have to feel “enterprisey.” We know that creative cultures are more inventive, so we build a little play into everything we do—whether it’s a virtual meeting or a design decision.

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