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👋🏼 Hi there! I think you’ll enjoy this index of my exclusive subscribers-only content, which includes my subscriber-only posts from December 2021 to now. Some of the most prominent founders, VCs, and product people in the world are members of my Subscribers community on Twitter. You too can join (and read all of the content below) by subscribing at

twitter.com/shreyas⁠

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Develop Cognitive Empathy to win

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Don't conflate failure with mistakes

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One of the most effective and rewarding way to lead a product team

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Don’t be a full cup

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Taste is rare and can be a superpower

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Don’t confuse competence with proof of worth activities

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A candid conversation on Leadership, Organization Psychology and Personal Evolution

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Leverage the power of simulation to traverse the future and adapt your actions

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Listening well is a leadership superpower

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All micromanagement is not created equal

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Achieving true excellence

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How to make people join and stay on your team?

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Traits of exceptionally talented people

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Be aware of the Bias-for-Building fallacy

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What is the best way to judge the capability of an experienced product person?

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Shreyas unfiltered for subscribers only on all things learning and growth

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Listening and thinking actually don’t go well together

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Decision-making requires courage especially as complexity, uncertainty, and stakes get bigger

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The Antithesis Principle

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Effective way to delegate

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To become a better Leader follow this Platinum rule

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Don’t be afraid to make the unpopular but correct decision in high stakes situation

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The most important things to understand about good Product Strategy

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If you find yourself procrastinating, do this

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Not all problems need to be solved

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Once you have a decent amount of experience, Inversion works like a charm

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Important PM strategic constructs

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The null hypothesis of strong leaders

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Working for a great manager should be lower on your stack rank

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Measurement is not the only way to improve the most important things in work & life

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Pricing based on Research or Gut?

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Going from Product-Problem fit to Solution-Market fit

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Effective ways in which startups can compete with a Megacorp

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Populist fantasy that nobody knows what they are doing to make oneself feel better

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Don’t fall in love with alliterations, but instead focus on the real idea itself

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Hurdles in you achieving long-term career success

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How to edit Products (not writing)

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A genuine anti-sell works like magic in an interview

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Learn to thrive in ambiguity

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Learning from mistakes is an extremely costly way to learn

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When making an investment do consider the Opportunity Cost

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Do you really not have time for product strategy or is something else holding you back?

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Pre-mortems can prevent fiascos

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Importance of instincts in hiring for senior roles

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Meetings that can make you an effective PM Leader

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The Antithesis Principle about telling stories

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Creative insights takes a ‘lot’ of work

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How to deal with burnout when you deeply care about your work?

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Why Product-Market fit is not a static concept, but rather a dynamic state?

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Two proven ways for you to get more leverage from your time

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There is more than just PM craft needed to succeed in your career

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Only caring about impact may not be a good idea

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Running a successful process does not translate into a successful product

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The Power of the Customer Problems Stack Rank

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Fitting in may require suboptimal career tradeoffs

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Learning and Leading are not mutually exclusive

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Biggest PM lesson on assembling a team

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Is learning by arguing an optimal way to learn?

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Take full ownership of increasing your worth

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The role of status updates in product success

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How not to define OKR’s

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Pretty large portion of “I have imposter syndrome” statements from successful people is just virtue signaling

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Poll on root cause of failure

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Shreyas chat with claude on root casue of failure poll

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Startup in a large company’s skin

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Correct answer to poll on root cause for failure

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Shreyas’s note to his 16 yo son for college

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Wrong summary from great feats

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Useful introduction to taoism

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True knowledge is not storable

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Anti-reading list of Shreyas

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Imagination and insight go hand in hand

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Subscriber-only AMA 22nd Feb 2025

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Cleverness vs wisdom

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Shreyas considering posting less directly in public

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Poll on public writing

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I am happy, but I want to be happier invites misery

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Principles of building wealth & more

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Shreyas with his 16 year old

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Podcast with Dr. Kapil Gupta on truth

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Learning is a sovereign act

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Private vs public writing

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Poll results about human nature and behavior

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Knowing oneself vs knowing the world

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Pure product management is clear thinking

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Simultaneous polling - comforting lies and uncomfortable truths at work

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Anonymous feedback about “intense” communication style

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The median VC is not solely interested in your company’s success

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Is AI helpful for - operational and creative problem-solving

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AI generated strategies are best for competitors

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The ghost of self image - Kapil Gupta

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Dsicussion - Product Strategy prescriptions are common

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Everything is not meant for everyone

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Actions vs thinking

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ROI vs Opportunity Cost in large companies

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Intuitively understanding something is different from explaining it

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Getting good at product ~ getting good at Math

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Kapil Gupta - you become what you want yourselves to be

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Counter-arguments for collective AI intelligence at work

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Upcoming trends for the middle managers

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Good advice for all PMs

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Destroying the “ego” in movies and literature

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Tenet - Specific anxieties can explain a lot about someone

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New subscriber numbers

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Apple vs Google different radii

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One plausible cause of anxiety

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AI is closing the high income window

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Tenet - Most people don’t want to be successful

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Shreyas and AI tutoring

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2 questions on clear thinking and frameworks

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Interesting video on winning from Kapil Gupta

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Winning without trying with Dr. Kapil Gupta

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Understanding frameworks

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Why Shreyas doesn’t post unique ideas in public

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You don’t need to know a person to learn from them

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People respond to ambiguity differently

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Exercises for clear thinking

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Tenet - you cannot be great at “everything”

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Some common shenanigans at mid-sized and large companies

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Having strong domain knowledge could hinder creativity

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Domain knowledge and success

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Important leadership lesson on purpose

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Interesting perspective on AI

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Apple has curve USB-C ports

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Winning > Ego. Progress > Pride

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Useful idea for many career situations

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Tell-tale sign of low wisdom

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Useful idea for negotiations and debates

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A career success principle

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AI and middle management

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Apple Wifi flow

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Periodic reminder about AI

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Public statements from CEOs on AI

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Two videos from Kapi Gupta on intellgence and mind

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Private video - key to writing well

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How to be AI-proof

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Interesting perspective from Founder of Midjourney

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Took 44 years for Shreyas to learn this

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Theme-specific live sessions for subscribers

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Anonymous feedback link reminder

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Most people do not seek success

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Poll results - “Least likely to learn”

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Learning from fireside chats and podcast interviews

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Why is there a delta between bookmarks and likes

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Least likely to learn - poll

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Bad answer on meaning of life from chatgpt premium

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Mastery of craft is innate

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Utility of business case studies for learning

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Learning and self-esteem

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Writing is not thinking

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Biggest culture change that a company can do

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If you’re skilled, you do not need feedback

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Private video - Understand your learning style

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Thinking Fast and Slow summary

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Shreyas on Zomato chief of staff hire

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Legacy and Mike Tyson

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Be a good question-asker

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Debating frequency of experimentation with Claude

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Entrepreneurship lesson on productivity and working daily

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What is wrong with this Apple ad?

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Altruism doesn’t lead to best work

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Shreya’s advice on creating courses

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The utility of a proxy

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Cohort based courses

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Utility of a proxy - unlisted video

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Feedback for Shreya’s session with Lenny on 4 PM questions

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Deep Nietsche quote on habits

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Communication vs thinking tools

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Anonymous subscriber feedback about Shreyas subscription/courses

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Fail fast and teaching LLMs

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Wny Shreyas doesn’t teach quick tactics

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PMng by slogans

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Listening requires nuance

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On parenting and inheritance

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Writing exercise on career exploration

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Optimal learning strategy in the age of information overload

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Documenting Shreyas tenets

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The only cure for anxiety

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Common disease in scaling companies

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A different take on “People are different”

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What makes Shreyas credible

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Considering private slack community for subscribers

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Is self-belief innate?

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No. of subscribers on twitter/X

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Interesting anonymous feedback about free webinars

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Recording of subscriber session 6th Oct 2024

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Why is vulnerability from successful people relatable?

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Difference between writing and content

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Anonymous feedback from subscribers Oct 2024

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Subtle corrosive realization about using words as a weapon

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PM-EM “optics” behaviors

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PM-EM relationship can appear better than it is

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How to avoid preventable problems

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Our fears are rooted in things we do not understand

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Insights from LLMs

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Intelligence requires suffering

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Profound insight on dealing with situations

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Crafting an actual strategy

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Intelligence vs stupidity

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How content creation could impact your PM job

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Bird in Founder Mode

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Examples of one-way doors

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Examples of two-way doors

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How to tell better stories - Matthew Dicks

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Advanced tip on how to learn better

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If you’re using ChatGPT/LLMs for product ideas

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To be a clear thinker, you need to

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How to make authentic progress

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How High agency folks overcome battles

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Why Shreyas did not choose to be a VC

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Templates and tactics vs Skill building

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Unpacking founder mode with Nikhyl

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Shreyas's life principles

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Discussion about posting on Threads

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Epiphany about envy’s impact on life satisfaction

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How to change domains

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Being in the details - Brian Chesky

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Content confidence context performance review

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How to create better content

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The biggest contributor to success is

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Delegation and micromanagement

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Thread on founder mode

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Natural talent and hard work is mastery

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Being in control of your time

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The art of not reading

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Aha moment about founder mode blog post from PG

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Important idea on being great at your craft

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Ultimate sign of competence

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Increase probability of solving your hardest problems by

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Allowing EA time for personal tasks at top tier companies

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Subscriber-only video - types of product-market fit

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Ideas vs action

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Critically evaluating Sam Altman’s advice

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Complex math is obfuscatory

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Managing up is a potential hindrance to entrepreneurship

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Unlisted video - prioritization and discovery

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Propensity of happiness is real

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Reactance and influence podcast

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How does the sausage get made at companies

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Clear thinking exercise

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Example of gratitude and envy

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Influencing career choices based on viral content

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Root cause of avoidable suffering

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IAKT = I already knew that mindset

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Insight about anger and emotion

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Seeking advice on writing candid stuff publicly

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Product Sense course is for tier-1 product people

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The alliterative popularity of “fail fast”

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Acceptable explanations cater to median population

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Tactic for going viral on Linkedin

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Not getting swayed by cool trends

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Biggest impediment to getting good at Product Strategy

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2 youtube videos for Product Strategy

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Useful observation on talent

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Bringing your work home

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Advise on creating content

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Exercise on invention of super intelligence and simulation

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Exercise on content analysis

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Results from poll of confidence-context-content framework

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Surprising theme of Shreyas’s 40s

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Engineer-PM-design subcultures video

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Subscriber replies on effectiveness of YC advise

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Astute observation on pricing

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YC advise - how useful is it?

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Main job as a PM

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Give anonymous feedback to Shreyas

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Engineer-PM-Design Slide

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Engineering-PM-Design Doc

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Poll on perception of leaders

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A sign of great talent

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Usefulness of tool for calculating TAM

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Product Leader summit

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Subscriber exclusive video on risk and motivation

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Useful sample of a good JD

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Feedback on clear thinking video

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How to look at subscriber content

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Unlisted recording of subscriber session - clear thinking

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What not to do - Reid Hoffman post

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A “new” cognitive bias about clear thinking

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Link to share anonymous feedback

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Question for subscribers - How is Shreyas’s content impacting you

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Career strategy tip

What is a great place to work

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How does a layoff affect people

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Poor layoff announcement from Intuit

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Exercise from Product Sense course about Google

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Steve Jobs: Execution vs Strategy

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Weird announcement from Lattice about LLMs

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Clear thinking exercise - Green flags at a workplace

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Non-trivial Product VPs are project managers

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User reseachers who created a product?

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Teaching and human psychology

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Career navigation framework

Decision making about career vs cars

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AI will be able to interview PMs effectively in 2-3 years

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Wisdom takes timing

Observation on behavioral change

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Staying true to one's personality is leadership

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OpenAI communication requires work

4 healer archetypes for career growth

Youtube Ads idea

Bike design innovation

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Why is Jensen popular now?

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The message and the messenger

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Pausing vs taking action

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The real debate about working weekends

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Preparation vs Action

Starlink experience

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Wisdom in mentally strong people

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Fixating is an exercise in judgement

Shreyas’s Product Sense FAQs

Sometimes expensive is a bargain

What not to do vs what to do vs here’s what I did

Nitpicking is rooted in personal psychology

Tactic for taking notes

Challenges with a startup idea on home health

Good advertising

Why some people dislike working at big companies

Sam Altman tweet on Google

Generic vs specialized services in AI

Best craftspeople are obsessive

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How is teaching viewed as an activity

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Voice UX has a promising future

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The future of professional courses with AI

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Shreyas’s take on 1-1 meetings

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Airbnb cleaning fee problem

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Root cause of failure in competent teams

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Taking advice for a baking cakes business

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Writing output differs based on the primary goal

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Insight on Shreyas’s career path

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Analysis of discontinued Apple Ad

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Stated vs revealed preferences in Bumble CEO clip

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Restaurant staff behavior with drivers is different to customers

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Product sense is how to think

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What does Apple stand for

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Will Apple pull the new ipad ad?

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Observation on new Apple Ad

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Why PM function became important

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Airbnb hosts page is good

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Result of subscriber poll on impact

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Real customer of K9 dog retirement celebration

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Product sense course will also focus on product strategy

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On Airbnb icons

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Periodic reminder for B2B PMs

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The key to happiness in life

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Life advice from lemons

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MIT CPO program

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Product sense course is about deconstruction of PM craft

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A common PM fallacy on manufacturing motivation

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Lessons for PMs from Tiktok CEO communication snafu

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Long term business opportunity - AI summarization

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PM success and intelligence are not directly correlational

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Shreyas’s youtube playlist has 96 videos and counting

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How to do customer segmentation

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About Product Sense at Stripe

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External prestige, inner mastery

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Claude seems better than LLM alternatives

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Vocal about feedback != Good at providing feedback

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A vital point about good taste

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A useful policy for middle career

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AI advancements with photorealistic emotive video generation

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What is storytelling

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Getting signal from customer conversations

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Are you an adult baby

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Best prompt-based image generation

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Shreyas’s youtube subscriber growth

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There is no PMF methodology

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Amazon livestream feature

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Interpreting feedback with nuance

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Thinking clearly is rare

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Law of large companies

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Which PM archetype are you

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Analyzing if AI will increase demand for engineers

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Some questions need to be answered in person

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Strategy and competition

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Micromanagement

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To grow, internalize that life is hard

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Voice and gesture UX in Hume AI launch

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Product Roadmap content is ubiquitous

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On Kapil Gupta’s advise on changing the world

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Clear thinkers eventually don’t learn from stories

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A pattern in how wisdom is shared through the ages

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Is Nvidia CEO profound now or was always profound

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Seminar on mastering product leadership

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Strategy requires clear thinking

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Great content requires this

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Shreyas on working hard or not

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Proof of humanness is an upcoming use-case

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The ultimate question around AI

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Developing better reading skills is more important than ever

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Shreyas on Amplitude’s 50 most innovating product people

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When Bias to Action is superior and inferior

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r

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Why did Bill Hewlett help a 14 year old Steve Jobs

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Bill Hewlett noticed a 14 year old Steve Jobs’ talent

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Shreyas introspecting on his growth from personal family history

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Why being analytical is not enough for success

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Book recommendation - Reframe your brain

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High Agency is an invaluable gift

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How to be a good manager as a PM

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Feeback on live subscriber session Mar 10 2024

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The impact on hiring due to AI

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Great coaches are similar to great therapists

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Are there any software product companies with >$100M without a PM?

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When is cynicism smart?

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Follow what you are great at

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How to overcome climbing the ladder

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What’s next in mobile UX

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The next frontier for design

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Feeling smart vs being smart

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Tweets for future subscriber discussions

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Recording of March 1 subscriber session

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CEOs pay attention to competition

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Avoid this as a manager while mentoring

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Best writing comes after the first draft

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Impostor syndrome

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Zoom session with subscribers - March 1st 2024

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One of the most stupid things being said about AI

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Public messaging of Impact of AI on jobs is misleading

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How to get better at product strategy

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What designers miss about PM work

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Excerpt from a Master’s Secret Whispers by Kapil Gupta

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Video link for subscriber session Feb 24, 2024

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The art changes the artist

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How does Shreyas self-evaluate

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One of Shreyas’s best threads - on status updates

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Thinking vs Action

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Shreyas’s youtube content strategy

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Zoom AI summary of subscriber session Feb 24

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Startups vs large companies

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Session on managing executives

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Innate personality matters a lot more than people think

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Shreyas on political correctness in Gemini

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On new google sign-in page

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Making thoughtful career decisions

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On take home assignments

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Clear thinking exercise about mentorship

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Confident pushback can be entertaining

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Zoom Q&A for subscribers announcement - Feb 18 2024

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Novelty doesn’t make you un(happy)

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Good idea for brick and mortar bookstores

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Recommended book for first/second time CEOs

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First book Shreyas recommends for managers

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Subscriber recording link - Feb 18

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Discussion about poll results on improving effectiveness of a PM

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Simulate the future based on advancements such as Open AI’s Sora

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Creativity in bus signs in Hawaii

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Shreyas will do zoom sessions with subscribers

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On Product Strategy Templates

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Clear thinking in evaluating cost and benefit of Shreyas’s course

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People are not actually self-interested

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Clear thinking and doing good

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Shreyas on Mark Zuckerberg’s video on Apple Vision Pro

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Good leaders do this to solve problems

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If it’s worth subscribing to Shreyas on twitter

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This tweet can be an entire course

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Answer to poll about most important job of a PM organization

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How is intuition built

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Useful thread about fitness

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Shreyas on Open AI working on AI agents

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Trying to do the right thing is hard

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Shreyas coaching about communication

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Who should present to execs

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How Shreyas reads feedback

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Poll about most important job of a product team

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Soul crushing projects require grit

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Useful insight about product work

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Tech advances happening right now will feel like magic

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Hindrances to learning for people

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Research backed claims are not always the optimal choice

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No one right choice for everyone in finances

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This should take only 1 day applies to both business and software

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Worst piece of software ever created

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Shreyas on podcasts this year

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An observation at Google

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A somewhat disturbing realization

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Write about what you are certain

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Diagnosing back pain

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Shreyas hiring for Biz-ops role

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Coddling hidden insecurities

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Spreading the word about product almanac

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Why do people like failure stories

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PM jobs link with coda

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Reminder about product almanac

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Personality and 3 types of product leaders

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Terrible interview question for PMs

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What truly creative people do

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An aspect of creativity

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Self-interest vs righteousness

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Visionary vs Craftsperson vs Operators - Self awareness

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Updated access to Product Almanac

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Some Linkedin and Twitter replies using LLMs

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Creative impact is not obvious

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Important principle for advising companies

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Choose wisely as you get only 2 out of 3

⁠

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Google doc on “Tony Robbins”

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Best rule/leader is who

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Deriving pride from a jam packed calendar

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Be skeptical of optimistic messages on AI’s impact on careers

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Exclusive video on product-market fit

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Optics vs impact in workplace hierarchy is challenging to navigate

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Survey about value from subscribers content

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Train your intuition

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Reserved parking at UC Berkeley

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Everyone cannot be a great PM

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Reminder about survey for subscription value

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How much value do you get from Shreyas’s content

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Methodology isn’t as important as focus on end outcome

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Advise for interviewing for senior roles

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Examples of great interview questions

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Anti-thesis principle on interviewing

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Shreyas’s favorite “tell me about a time” question

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Crucial aspect of “tell me about a time” questions

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Long term risk of AI on careers

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Example of logical flaw in nymag

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Link for interpersonal communication seminar - NOT ACTIVE

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Hitting all OKRs is not that great

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9 axioms of interpersonal communication

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Creative insight in Mad Men

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Bad PMs who seem like good PMs do this

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New year resolutions

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Shreyas on Pod of Jake

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Effective PM management

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Preparation for product proposal evaluations

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Advice about consuming content

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Example of a great public speech

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A messaging snafu from a CEO

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Publish or perish is not for high leverage professionals

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Strategy templates are for novices

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Navigating interpersonal situations at work - session

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Clear thinking is key to a happy life

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Using Gemini as an intelligent thesaurus

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Example Prompt with Bard/Gemini

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Conscious parenting philosophy - Dr. Shefali

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Talented imposters in product

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Solopreneurship requires this

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Learning from everything - reshared unlisted video

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What is procrastination

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Strategy is differentiation

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Starting with vision is flawed

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First time on A-380

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Low-hanging fruit advise for emails

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How to know a person by David Brooks

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Product Almanac from Shreyas

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Looking for product club sponsors

⁠

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⁠

Bard/Gemini seems better than chatgpt for writing

⁠

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Bias to action could be a damaging core value in early stage products

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Starting a business teaches you this

⁠

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Cohesive execution requires strategic clarity

⁠

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⁠

AI, VR and Crypto could be the next magical product

⁠

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⁠

Seek to change yourself

⁠

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Choosing startups to work

⁠

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Reminder on recording for choosing startups to work at

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Greatness ft. Djokovic

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Heuristic for evaluating managers

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Operational content is overvalued

⁠

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Refresher on clear thinking

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Managing your time in mid and large sized companies

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⁠

Upcoming product sense course

⁠

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⁠

Real care is intrinsic

⁠

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How to think about your career

⁠

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⁠

Podcast with Stripe CEO on product

⁠

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Rorshach test for career

⁠

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Why do people get furious about paid content

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⁠

Listen like you listen to a standup comic

⁠

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⁠

High quality coaching is affordable

⁠

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⁠

Effect of AI on course creation

⁠

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Exercise to increase micro product sense

⁠

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⁠

Content decisions: Engagement vs strategy

⁠

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Engagement on linkedin > X

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⁠

Feeling morally superior requires no work

⁠

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⁠

Humility in practice and other observations

⁠

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⁠

Frequency of subscription tweets is based on inspiration

⁠

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⁠

Saying no to senior stakeholders

⁠

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Focusing on optics is not as important as it seems

⁠

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Optimism of goals, pessimism on operations

⁠

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Drama is a silent killer

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Analysis of a public post and responses

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Link to PM habits recording

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Executive recruiter insights on hiring

⁠

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People great at execution fail at this

⁠

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Will AI create more jobs

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⁠

Prepare for annual planning with these questions

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Pre-mortems prevent extra processes

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Goodhart’s law - how metrics can backfire

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Why Shreyas doesn’t share stories

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Non-obvious errors while deciding metrics

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Domains with .ing available now

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Strategy comes before vision

⁠

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“Surely everyone thinks like me” fallacy

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This is hilarious

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Work relationship contracts

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Passion is the red herring of Product

⁠

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The Smart-Talk Trap

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Why do PMs exist?

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The launch of Secret Index

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Project Thinking vs Product Thinking

⁠

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Know the specific context of your product and your users

⁠

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Right person in the right seat

⁠

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⁠

It’s nearly impossible to build a great product at scale

⁠

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Negative Capability

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Misaligned Incentives

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Mistaken beliefs

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Most prospective customers don’t need a perfect product

⁠

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⁠

Time Management Seminar Recording (limited time for Subscribers!)

⁠

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"Wake up in the morning" test

⁠

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One of the best ways to learn

⁠

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⁠

Steps to messaging properly when micromanaging

⁠

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Examples of SaaS product pricing

⁠

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Tao Te Ching, Verse 17 - The Master doesn't talk, he acts

⁠

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Product value vs cost

⁠

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Depth of learning from a single tweet

⁠

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Missing committed dates is not a failure

⁠

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Good failure and bad failure

⁠

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Example of what is not a failure

⁠

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A common type of co-worker

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⁠

Under-used question for pre-PMF

⁠

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Discern if you are a great listener

⁠

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How to progress on your listening journey?

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Reminders when you feel stuck

⁠

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⁠

What Lenny gets right in podcasts

⁠

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Common PM decision-making problem

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A powerful question for PMs

⁠

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⁠

Book recommendation - Jeffrey Pfeffer

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Dark Arts for new product launches

⁠

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Effective executive audiobook

⁠

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⁠

Decision-making based on medicine brands

⁠

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⁠

Upcoming course on “clear product thinking”

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New promote button on twitter

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Make annual planning high leverage

⁠

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Smart arguments can be excuses

⁠

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Why buy name brand vs generic

⁠

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How to make annual planning high leverage?

⁠

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The commonality between Messi and Product Managers

⁠

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⁠

Fun exercise on buying name brand vs generic

⁠

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Don’t take advice literally

⁠

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Soccer analogy for great PM work

⁠

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⁠

Impact of block feature on subscriber content

⁠

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⁠

Can you spot AI-generated replies

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⁠

Dark arts of PM - Written Communication

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Why are founders posting content online?

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⁠

Convert paragraphs to tabular information

⁠

⁠

⁠

Reminder for product people about value

⁠

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⁠

Excerpt on reading and clear thinking

⁠

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Understanding human behavior

⁠

Learning with examples is tricky

⁠

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⁠

Being a fact machine is not enough

⁠

⁠

⁠

Very few folks re-watch concert videos

⁠

⁠

⁠

Benefits of high quality Coaching

⁠

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Greatest degree of control over aspects of your career

⁠

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Mindset for consuming subscriber content

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⁠

Some tweets are more useful than multiple books

⁠

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Benefits of high quality coaching

⁠

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Successful people say “I don’t know”

⁠

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⁠

Poll on efficacy of Shreyas’s content

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⁠

Customer empathy alone won’t get you far

⁠

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⁠

Public posts with subscriber-only replies

⁠

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⁠

Every team and leader(s) pretend to do this

⁠

⁠

⁠

Ask for advice, not feedback

⁠

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⁠

Thread for new subscribers

⁠

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⁠

Seminar on influence

⁠

⁠

⁠

One of the best sessions for subscribers

⁠

⁠

⁠

Shreyas shares super candid content for subscribers

⁠

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Achieve for yourself - Walter White

⁠

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Unlearn this tendency to be successful

⁠

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A twist on hiring leaders whom others follow

⁠

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A, B, C and P players

⁠

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⁠

How to identify short term thinking

⁠

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⁠

Coinbase got it right

⁠

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⁠

"It depends” is not enough

⁠

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⁠

Company case studies are misleading

⁠

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⁠

Live recording of session on doordash

⁠

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⁠

Wisdom ignores drama

⁠

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⁠

Zoom > Spaces for Shreyas’s teaching

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⁠

3 hour session on virality with superfollowers

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Zoom vs spaces for live sessions

⁠

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Subscribers space on doordash

⁠

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Analyzing a tweet on doordash receipts

⁠

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Hilarious aspect of corporate life

⁠

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⁠

Heuristic for consuming good content

⁠

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⁠

Do this to be more consistently successful

⁠

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⁠

Messaging problem for senior leaders

⁠

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⁠

Intuition and heuristics

⁠

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⁠

Ignore the “current” thing

⁠

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⁠

Listening truly is rare

⁠

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⁠

Be realistic about tough situations with teams

⁠

⁠

⁠

Great coaches amplify high agency

⁠

⁠

⁠

An important public speaking tip

⁠

How to overcome persistent struggle of getting something done

Brilliant observation on envy

⁠

Follow suggestion for designers

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⁠

Why Shreyas’ left Twitter within 2 years

⁠

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Terrible way to write

⁠

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⁠

2 min reading suggestion

⁠

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Podcast recommendation

⁠

⁠

⁠

Useful tip for time based goal

⁠

⁠

⁠

The goal and downsides of Shreyas’ writing

⁠

⁠

Notes on Strategy

⁠

One of Shreyas’ more important videos

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⁠

⁠

Framework to understand oneself

⁠

⁠

⁠

Story of how an embarrassing bug is fixed

⁠

⁠

⁠

A tweet which should have got more response

⁠

⁠

⁠

Always play to your strengths, but if you are a product manager, also turn your liabilities into non-liabilities.

⁠

⁠

⁠

Discussion around solopreneur unhappiness

⁠

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⁠

Insight on making product and non-product decisions

⁠

⁠

⁠

Important transition in your career as a leader

⁠

⁠

⁠

How not to have conversation with authors on YT or Twitter

⁠

⁠

How to build the creative muscle

⁠

How people who do virtue signalling get engagement

⁠

⁠

⁠

Showing proof of work when reaching out to someone for help

⁠

⁠

⁠

Treat usage metrics like a P0 feature.

⁠

⁠

⁠

How to work with other PMs who have high ego

⁠

⁠

⁠

Important observation from @scottbelsky

⁠

⁠

Video recommendation: Apple

⁠

Some tweets get the attention they don’t deserve and vice versa

⁠

⁠

⁠

People who will use threads vs twitter

⁠

⁠

⁠

Problem with threads

⁠

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⁠

Something that took Shreyas a decade to understand

⁠

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⁠

Similarity between complexity of nuclear reactors and matured software

⁠

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⁠

How Elon must have seen an opportunity in bots

⁠

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⁠

Terrible idea on investing

⁠

⁠

⁠

Must watch video for PM leader

⁠

⁠

How to give blunt feedback

⁠

Note to mid-career PMs who are not contributing >$1Million

⁠

⁠

⁠

Skills to develop to do better user research

⁠

⁠

On using company lists

3 sweetest words in the English

Important idea to understand regd. marketplaces

⁠

Early and mid-career PMs should take feedback from seniors who are good at product strategy or sense

⁠

⁠

⁠

PM leader or cofounder should give detailed feedback to juniors

⁠

⁠

⁠

Example of a great product

⁠

⁠

⁠

Doing reference checks by HM rather then recruiter

⁠

⁠

⁠

How design could have more influence

⁠

⁠

⁠

Note of how to do user research with book recommendations

⁠

⁠

⁠

Shreyas’ thought of Airbnb removing the PM title

⁠

⁠

⁠

Vanity Metrics are top of the funnel metrics

⁠

⁠

⁠

Book recommendation: Spiritually incorrect enlightment

⁠

⁠

Youtube content strateg vs Twitter/X content strategy

⁠

Shreyas’ use cases of ChatGPT

⁠

⁠

Subscribed to YT

⁠

Thoughts on Wework

⁠

⁠

⁠

Are PMs creating more strategies today than before?

⁠

⁠

⁠

Shreyas’ take on engineering hire in future due to AI

⁠

⁠

⁠

Poll: Will X keep the subscription feature for 1+ year

⁠

⁠

⁠

Trouble with writing and creator courses

⁠

⁠

⁠

Why learn to avoid mistakes rather than focusing on tactics for success

⁠

⁠

⁠

How Shreyas made the product strategy quickly for one of Stripe’s product

⁠

⁠

⁠

Value those rare PMs who can translate input to insights to creative products

⁠

⁠

⁠

Why Shreyas deprioritised launching a book

⁠

⁠

⁠

Shreyas shares some personal life anecdotes about being uncharismatic

⁠

⁠

⁠

Learning from runaway.com website

⁠

⁠

⁠

Future of teams because of AI

⁠

⁠

How someone shares what makes them great is vilified than those who share generic statements

How bad products will be covered by GTM

⁠

How and why potential good products get sidelined or dont achieve their potential

⁠

⁠

⁠

Work from office/home/hybrid based on your preference

⁠

⁠

⁠

Your most important relationship

⁠

⁠

⁠

Good parenting Vs Bad parenting

⁠

⁠

⁠

Feature request for editing tweets

⁠

⁠

⁠

Revenue impact of employees in a large company

⁠

⁠

How someone is out of touch with the reality of how good products are built

⁠

What will most managers not notice

⁠

⁠

⁠

How can intuition be transmitted

⁠

⁠

⁠

Data around PM salaries across levels

⁠

⁠

⁠

How earlier scaling team was considered an important skill

⁠

⁠

When smart people ask “how can I exactly do this?”

⁠

Al and cynical people

⁠

⁠

Question about writing style.

⁠

Impact Vs Optics

⁠

⁠

⁠

In Tier-1 company, this is when will the CEO get upset

⁠

⁠

⁠

Unexpected results on product strategy poll

⁠

⁠

A good career advice

⁠

Importance of telling early career reportees that they are superpowers

⁠

⁠

Shreyas’ note to self on writing on Twitter

⁠

Important periodic reminder for product leaders

⁠

⁠

Re-ranking Shreyas’ favourite shows

⁠

Why thinking about work in non-work hours in not unhealthy

⁠

⁠

⁠

Quote from From Succession series finale

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How to devise strategy, with team involvement

Stripe Connect’s strategy (which was prolly the 1st proper product strategy presented at Stripe)

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When the PM says product management does not have enough influence in the org

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Why is it important to tell people that the project they are working is not the most important one

How PMs of Tier-1 companies struggle to understand this trade off

What does it mean if you are constantly complaining about the company

Understanding Bezos’ 1-way door and 2-way door better

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Is Shreyas’ writing for everyone?

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Example of how blanket statements are bad

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A case of creative execution

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How to a check a person’s maturity

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Special Access of inperson event to superfollower community

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Managing product managers into communicating

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How some PMs don’t trust their instinct enough

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Sharing Youtube subscription count with the Superfollower community

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PMs in megacorps have to navigate bureaucracy

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Shreyas correcting ChatGPT

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Why you should be cautious of people who want to tell you that you are a victim

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Product Analysis: Apps on Zoom

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Metaphor on how being cautious of risk could make you a better PM and a happier person

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When the org decides to kill your product vs other product

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Underrated gift of not being angry

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Difference between Google and Twitter

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How operator product leader who are replaced by founders in downturn could still thrive

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Various aspects of working hard

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Creativity is needed to achieve PMF through different paths

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How hard it is to monetise alternate career path

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Example of how “giving” rather than taking or matching helps in the long game

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How valuing your content/advice help you filter non serious folks

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Value of time Vs money at different stages

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Output of a skilled team depends on the organisation more than the team itself

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Example of how people are not acceptable of candor and truth

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How low agency people lie about having agency

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How people have the absolute confidence of being expert at everything

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It is okay to make money in your job

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How following customer feedback could make you above average but not excellent

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Panel discussion vs fireside chat

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Correlation between fixed and victim mindset

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Need to put creativity to get the best of 2 options

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Superfollowing Elon Musk

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Understanding delight through 1st announcement of color TV

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How to check if a manager is too logical

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Giving feedback on MSN list to superfollower hiring managers

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Bookmark count Vs like & share count on Twitter

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Why companies with major resources cannot build successful products

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Recording of my PM Habits Seminar, for super followers

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5% audience matter for business. Rest for social proof.

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Seeking feedback on Youtube channel

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People who consistently make successful products aren’t good at optics game

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Breaking the pattern to build successful products even after doing everything possibly

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AI is going to make most online courses obsolete

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Good leadership lesson from Draymond

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Hard to monetise from customers directly rather than power users

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4 types of inter team collaboration dynamics

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4 types of meeting

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Reminder about the product course

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Using ChatGPT for writing better with metaphors

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Pre ordering book “Excellent advice for living”

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Discount on the product course

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Stripe sells deep care

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How perception of optics changes with time

Paradox of different types of meetings in mid to large size orgs

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Trying new tweet formatting

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Anything that is made for people can be a product lesson for you.

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Using mindfulness to understand how users think

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Nature Vs Nurture in parenting

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People who call out the shortcomings of AI don’t know about internet in 90s

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Do you think this means that Elon is not going to kill the super follows feature?

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Hiring mistakes

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How people tend to quickly label uncomfortable situations as toxic

Why self promotion is important as a PM

Average product sense and legacy success without taste can harm new products, observed in growth-stage startups.

Goal setting should be aggressive but not unrealistic

Using chatGPT assisted tweet

Asking SF about Substack notes instead of Super follower feature

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AI can be your friend

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Trust by default vs Mistrust by Default

Antithesis of stories: stories are fine as a communication tool, not great as a learning tool

Asking SF: If he should keep the blue tick

Leaders at stripe & Twitter not using the executive coach slots because they think their problems are unique

Bengaluru trees and weather are the best

Distinguish between plausible but bullshit product content

Took 15 years to understand and 5 mins to write a tweet on creativity in product sense

Simulation exercise

Random Question: Which health insurance to buy

Importance of delete comment feature on linkedin but not for Twitter

It is extremely exhausting, if you are a Craftsperson or Visionary archetype through the years

Need to focus on why you need to be good at what you do rather than selling what you do

Simulation practise for only twitter verified accounts tweets in your “For you” feed. Need for second order thinking.

Why almost all companies fail in 0 → 1 products

Book snippet on man who cannot face the perils of life without believing comfortable myths

Feedback from SF on shift in the type of content Shreyas has been sharing with you over the past month

Getting inspired by @soren_iverson on being more creative

Hot take on someone who said computers are better than humans in chess.

Reason why people dont succeed in side gigs is because they focus more on selling rather than actually focus on what they are selling

SF session on Immigrants in US

Technique to increase odds of getting the most important things done

ChatGPT Plus recommendation for PMs

Book recommendation: Spiritual Enlightment

Book recommendation: Sum, 40 tales from the afterlife

Example of a “rational” but a not good decision

How people who are extremely good at craft through intuition justify it through wrong reasons.

Play “What will AI do?” game with PMs

Poll: Because of AI how likely will start ups have 3-4 members in 3 years time frame

QT: You get a lot more done if you don’t care about who gets the credit. The challenge is that early in your career it is kind of important to get credit to be promoted in larger organizations.

Comforting lie that “there is no great PM talent”

Mediocre creators will be one of the many casualties of AI progress

Reshare: Inception- art of influencing by letting people reach their own conclusions

Tendency to miss the AI wave and the need to acknowledge this feeling

Good example of creative execution (by F1)

What % of PMs do you estimate would consider changing their mind after seeing the results of a poll like this?

Feedback from SF (public or private)

Poll: Which *one of* these factors is *most commonly* the root cause of why people don’t get promoted?

Book recommendation: Mom Test

Importance of insight, creativity and influence for PM in GenAI era

Reasons why two teams are not working well together

Future workshop on Improving Product Sense

Important CEO skill is clear thinking

RT: Pretty good career advice

If you ask how to learn X, you would most likely not learn X

If you dont believe that AI is huge, you are lacking imagination

Getting Chatgpt premium subscription

Float experience

Appreciating first page of Rick Rubin’s book

If you validate ideas based on others, you can get easily manipulated by a reasonably competent communicator

RT: Twitter algo on SVB

Next job framework- Money : Bullshit or Title : Bullshit or Scope : Bullshit

Creativity often strikes when you aren't forcing a solution but yet floating in the problem.

Feedback on which option will get more votes on LinkedIn Vs Twitter

It is not necessary for PM leaders to know all the details.

Two choices on the poll are not the smartest in the long run

You become the story you tell yourself about what skills you most value. And the antithesis of this.

Snippets of conversation with Kunal Shah on hardwork and excellenece

Hot take on 2 retweets

LinkedIn messages are going to blow up

Photos of new house

Poll: Expectations from your favourite sports team

Ad recommendation around failure but did it lead Michael Jordan to succeed.

Discussion on thread about clear writing

Mental model for online presence: Shreyas doesn’t think about himself as a creator.

Recording of the time management workshop only for SF

Talented senior product folks can have higher leverage with their career rather than creating content

Top 0.1% people in craft will do things differently. Don’t criticise, instead learn.

Note on intense job and work life balance

Product course is in top courses of Maven

Retweet: Successful people know they will figure out stuff

I find that the people who most love the idea of managing a P&L are people who have never managed a P&L.

Podcast with Nikhyl Singhal

Starting a new course of managers and they are not clear about their roles

Poll on opportunity cost

Case of high cost and high opportunity cost

Getting feedback on the Opportunity cost Vs Cost

Response on poll: The *primary* responsibility of a manager is towards

Earning from supper followers over time. Still less yeild per hour compared to other sources

Improving the motivation of a teammember by highlighting their superpower

Monetary impact of a tweet

Poll: More niche content for SF

How brilliant ideas are pushed down by a group and how to counter it

What super follows might be for

Feedback on subscriber content

Meeting @hnshah and discussing about product and life philosophy

Requesting SF to read the thread before voting

Something that Shreyas will tweet only in SF and not in general- arguing personality

Average human is not smart and majority of the information is available for avg human

Don’t crib about take home assignment for SPM or PM learder role. Show emotional maturity

Enjoyed working with @JorgeO

People who reject new ideas imply they won’t have new experiences

Book recommendation and extracts from “Creativity, A short and cheerfil guide”

Challenging “never do anything for free” notion

Checking Whatsapp groups was a mental tax

Collaboration at leadership level

What are the jobs to be done of a like on Twitter?

Why failure before success is a bad story

How to remove "we built this, but it didn't win" tendency

Why even reversible decisions should be thought through

Examples of biases

Failure doesnt help in succeeding

1000 students milestone on the course

Feedback from SF poll on why they want writing workshop than anything else

People waste time arguing because they dont understand difference between necessary and sufficient conditions

When reportees ask for real time feedback, they want “good job” validation

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Improve competence by knowing how to ask the right questions

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Podcast with Kunal Shah

There is such a thing as high competence and it is smart to recognize that and act accordingly

Poll: Topic for a weekend workshop

Announcement about product club

Comparing consumption on Linkedin and Twitter

Disagreeing that without SQL you cannot be a world class PM

Not everyone can be creative, books lie to sell

People having ego as they think Kent Beck’s 3X principle is simple

Thinking competitors is smarter

When your product is crushing it, your status updates and QBRs are short. When it is struggling, the status updates and QBRs are long.

Important of poll what successful product teams say when they are not successful

“Let’s just try this” mantra in a team with median product talent vs top 10% product talent

Why “What would you do in this situation?” is a bad way to ask for advice

Asking community for feedback on the session

Session notes shared by community member

Reminder about the event

Sharing cohort details before non SF users

PM find it difficult to express and convince their teammates

Live session details as discussed on 18 Jan 2023

Being asshole on Twitter, LinkedIn and Real life

PR and regulatory risks at bigger orgs kill products

Asking SFs for examples of extreme thinking for high creativity

Rewrite the story you tell yourself about technical aspects

Doing a super follower live session

World class instinct is priceless. e.g.Rick Rubin

Asking team to discuss employee satisfaction score without the manager in room

Discussion on success story with and without struggle

Expected response from non SF audience about discussing e-satisfaction score without manager

Goes to Nikhyl Singhal for career advice and suggests his podcast

Life default happy, optimistic and light

Podcast suggestion: leadership traits of Duke's Coach K (most successful all-time)

Poll: Investment in learning

Meta PMs have more “I already know this” tendency

You get judged on your merit and impact when you quit 9-5

Feedback from superfollowers

When asked about what do you do (at a smaller org)

Writing is creating experience rather than container of information

Some favorite survival tactics of managers

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Tip: You can visit

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Acknowledgments: Huge thanks to

Amul Badjatya⁠

,

Pari⁠

,

Pushkar Dongare⁠

, and

Ameen Ramana⁠

from my subscribers community. They took the initiative to put this together and spent 100+ hours to curate and tag this content for all of you to enjoy.

Many thanks to the team at

Coda⁠

for their support in making this index. We looked at several different tools (the usual suspects) and found Coda to be the most powerful and user-friendly for dynamic docs like this one.

~

Enjoy this collection of subscriber-only tweets from Shreyas. 100s of additional tweets will be added to this table in the coming weeks. For any feedback, fill this short form

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