Design Process and Nature
• Design requires time to explore and iterate - rushing leads to suboptimal solutions
• Design is about solving problems, not just making things look pretty
• Good design can be transformative, going beyond mere feature addition
Collaboration and Involvement
• Involve designers early in product discussions, not just for visual polish
• Leverage designers for business strategy, not just user experience
• Share sales and operations information with designers to help them create better products
Understanding Design's Scope
• Designers are system thinkers - use them to design PRDs, rituals, and workshops
• Design makes the value of a product visible and understandable
• Typography skills can improve product hierarchy and PM's own presentations
User-Centric Approach
• Provide designers with problems to solve, not predetermined solutions
• User research is a specialized skill - don't assume anyone can do it effectively
• Design uncovers what users need, not just what they say they want
Design and Business Alignment
• Define clear outcomes before focusing on outputs
• Both business goals and user goals are crucial - neither works alone
• Celebrate wins to motivate the design team
PM's Role in Design Process
• Help designers improve their product thinking by asking questions about their solutions
• Understand that designers often handle project management and communication tasks
• Learn basic UI concepts, patterns, and conventions to improve collaboration
Design Evaluation and Maintenance
• Regularly re-evaluate old features to maintain or improve experience quality
• Be cautious of overusing A/B testing for UX decisions
• Understand that design can be objectively evaluated, it's not just subjective opinion