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Growth Manager

Dear Aditya,

CONGRATULATIONS!

This letter is a confirmation that ConsultAdd is pleased to extend your employment as Growth Manager, ConsultAdd. We are confident that based on your skills and industry experience, you will be a valuable asset to our team.

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Position Details

Position Title: Growth Manager

Base Salary: ₹31,00,000 annually

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Variable Compensation

Structure: A combination of ramped bonuses tied to growth KPIs and strategic initiatives.

Total Target Compensation: ₹35,00,000, including base salary and uncapped variable compensation.

End of Year Bonus: Minimum ₹4,00,000, paid in 2 installments.

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Quarterly KPIs

Q1 – Foundation Building

Understand Business Dynamics:

Analyze historical performance data, focusing on vendor onboarding, consultant inflow, and referral program effectiveness.

Training sessions led by Ankit and Bharat to understand ConsultAdd’s vision, growth strategies, and operational processes.

Daily syncs with Shivam for hands-on guidance, feedback, and alignment on progress.

Build Outreach Strategy:

Create a target list of 20-30 staffing vendors and prioritize high-potential partners.

Design personalized outreach campaigns, including email sequences, LinkedIn messages, and follow-up strategies.

Conduct A/B testing to refine messaging and optimize response rates.

Launch Campus Ambassador Program:

Identify and onboard ambassadors from 5-10 target colleges.

Develop a structured communication, training, and incentive plan for ambassadors to source high-quality consultants.

Track weekly performance and provide feedback to ensure continuous improvement.

Strengthen Vendor Relationships:

Reconnect with the top 10 existing staffing partners to rebuild engagement and explore untapped opportunities.

Organize webinars to showcase ConsultAdd’s unique value proposition.

Implement quick-win strategies to secure additional job requirements.

Performance Analysis:

Begin tracking outreach success, vendor engagement levels, and consultant inflow.

Document Q1 learnings to inform strategy refinements in Q2.

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Q2 – Scaling and Execution

Expand Vendor Outreach:

Analyze Q1 performance to identify successful strategies and scale efforts to an additional 20-30 vendors.

Launch LinkedIn and PPC campaigns targeting staffing decision-makers in high-demand industries.

Implement automated follow-up workflows to nurture leads and improve conversion rates.

Refine and Scale the Referral Program:

Based on Q1 data, refine the referral program’s structure to increase engagement and scalability.

Roll out the updated program to additional staffing partners, focusing on smaller and niche firms.

Track and measure success to ensure alignment with KPIs.

Campus Ambassador Program Execution:

Expand the program by onboarding ambassadors from additional colleges, focusing on tech-specialized institutions.

Organize competitions and events to boost ambassador engagement and consultant leads.

Evaluate ambassador performance and scale strategies that generate the best results.

Optimize Consultant Inflow:

Partner with online training providers and bootcamps to source highly skilled consultants.

Launch consultant-targeted campaigns via social media platforms, focusing on niche skills like AI, cloud, and DevOps.

Use testimonials and success stories from consultants to build credibility and attract more talent.

Vendor Relationship Building:

Deepen relationships with high-potential vendors through regular check-ins, tailored incentives, and co-branded events.

Develop a case study or success story to showcase the impact of partnering with ConsultAdd.

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Q3 – Team Building

Build and train a dedicated team to manage vendor onboarding, consultant inflow, and referral campaigns.

Foster a strong culture of collaboration and belonging within the growth team.

Implement tools and workflows to streamline team operations and improve efficiency.

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Q4 – Repeat GTM Strategy Deployment

Refine and execute a scalable Go-To-Market (GTM) strategy targeting high-value vendors and staffing partners.

Optimize all processes for vendor outreach, referral program management, and consultant sourcing.

Evaluate quarterly performance metrics, identify gaps, and implement corrective measures.

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We are excited to have you on board and look forward to the significant impact you will make in achieving our growth objectives.

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