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TortoiseEcofin // Vantage Point Consulting

Salesforce and Marketing Cloud Implementation for New Venture
Shawn Rogers
Last edited 82 days ago by Shawn Rogers

Introduction Meeting Summary

Client: TortoiseEcofin (Breaking away to launch a new venture in wealth and asset management)
Objective: Improve Salesforce implementation, streamline processes, and enhance data quality for the new venture.
Attendees: Representatives from TortoiseEcofin, Salesforce, and Vantage Point Consulting

Key Discussion Points

TortoiseEcofin is planning a breakaway to launch their own venture with a focus on the private credit business, managing about $600 million in assets.
The client wants to continue using Salesforce and improve its utilization, making it the single source of truth for their business.
The new venture will primarily focus on family offices and RIAs; data related to wirehouses is less relevant.
The team has been tagging clients in their current Salesforce system, but data integrity varies among the sales team members.
The anticipated time frame to have the new solution up and running is around October, but this is subject to change.
The client aims for an automated, streamlined system where data is readily accessible and straightforward to interpret.
They want to improve data structure, cleanliness, and better utilize Salesforce features.
The client is open to considering other tools or platforms to enhance their operations.
Pricing for the implementation and ongoing costs are important considerations for the client.

Next Steps

Conduct a more in-depth discovery phase to understand the client's specific needs and requirements.
Plan and execute the Salesforce implementation in phases.
Schedule follow-up meetings to discuss the specifics of the implementation, such as scope, timelines, resources, and deliverables.
Present Vantage Point Consulting's approach to Salesforce implementation, including past experiences and relevant case studies.
Determine which data should be ported over to the new Salesforce instance and ensure compliance with regulations.
Review the current Salesforce system and provide feedback on its structure and usage.
Develop a change management process to ensure a smooth transition towards full Salesforce utilization.
Address outstanding issues such as capturing email interactions related to opportunities, integrating Salesforce with tools like Outlook, and providing access to third-party marketing companies.

Open Items to Discuss

Data migration/import and integration(s)
Project timeline and start date

Salesforce and Marketing Cloud Implementation High-Level Estimate

Clone of existing Salesforce metadata (configuration) into a new Salesforce instance with no data migration or integration.
Implement Salesforce Marketing Cloud Account Engagement (MCAE).

Phase
Scope
Estimated Hours
Rate
Estimated Investment
Comments/Assumptions
1
Project Management
Overseeing the project, coordinating with stakeholders, managing timelines, and ensuring deliverables are met.

Open
30
$250.00
$7,500.00
Assumes regular check-ins and updates, as well as coordination with all parties involved.
2
Requirements
Gathering and documenting detailed requirements, including current state analysis, future state design, and gap analysis.
Open
20
$250.00
$5,000.00
Assumes a thorough understanding of the client's needs and requirements.
3
Configuration
Cloning the existing Salesforce configuration to the new instance.
Setup and configuration of Salesforce Marketing Cloud Account Engagement (MCAE).
Open
60
$250.00
$15,000.00
Assumes a straightforward cloning process. More complex configurations may increase the time and cost.
4
Data Migration
Out of scope
Open
0
$250.00
$0.00
Data migration is out of scope for this estimate.
5
Integrations
Out of scope
Open
0
$250.00
$0.00
Integrations are out of scope for this estimate.
6
Testing
Testing the cloned Salesforce system to ensure it works as expected.
Open
20
$250.00
$5,000.00
Assumes a thorough testing process, including unit testing, system testing, and user acceptance testing.
7
Training
Training the client's team on how to use the new Salesforce system, including both general usage and specific processes.
Open
20
$250.00
$5,000.00
Assumes training for a small team. Larger teams or more complex processes may increase the time and cost.
8
Deployment
Deploying the new Salesforce system, including transitioning from the old system and ensuring all users can access and use the system.
Open
20
$250.00
$5,000.00
Assumes a smooth transition with minimal issues. More complex deployments may increase the time and cost.
There are no rows in this table
170
Sum
$250.00
Average
$42,500.00
Sum
⁠

Estimate Notes

Please note that this is a high-level estimate and may vary depending on the specific requirements and complexity of the implementation.
Additional time may be needed for data migration, integrations, custom development, or other factors not identified in the provided information.
Therefore, we recommend engaging in a more detailed discovery conversation(s) to refine these estimates and develop a comprehensive project plan tailored to TortoiseEcofin's unique needs.
Also, please be aware that this estimate does not include any potential costs for Salesforce licenses or other third-party tools that may be required.
Introduction Meeting Summary
Key Discussion Points
Next Steps
Open Items to Discuss
Salesforce and Marketing Cloud Implementation High-Level Estimate
Estimate Notes
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