Complete Facebook Ads Setup Guide
A comprehensive guide to establishing and maintaining a robust Facebook ads infrastructure
Introduction to Basic Requirements
Before beginning any setup, you'll need to acquire several essential tools and services:
1. An anti-detect browser (preferably Octo Browser, costing around €29/month)
2. Residential proxies (never datacenter proxies)
3. Access to IPQS for proxy verification
4. A spreadsheet program for documentation
5. Access to profile/BM suppliers
Part 1: Foundation Setup
Understanding Profile Text Files
When you receive a profile, you'll get a text file containing various pieces of information. The critical elements you need to focus on are:
- Login credentials (email and password)
- Cookies
- User Agent string
- 2FA details (if included)
- Any additional security information
You can ignore elements like random strings or numbers - focus on the core login and security details. When processing these files, simply use the enter key to separate information cleanly rather than trying to parse it programmatically.
Proxy Configuration
Your proxy setup is absolutely crucial - it's the foundation of your account's security. Here's how to do it properly:
1. Purchase a residential proxy (static IP only)
2. Configure it as HTTP in your anti-detect browser
3. Test the proxy on IPQS to ensure:
- It shows as residential
- Has a clean trust score
- Matches your target location
- Shows no red flags
Never change your proxy after initial setup - this is a critical rule that many overlook.
Anti-Detect Browser Setup
The proper configuration of your anti-detect browser is essential:
1. Create a new profile for your account
2. Configure proxy settings first
3. Import the cookies from your profile text file
4. Set the user agent exactly as provided
5. If you're using a Mac but the profile was created on Windows:
- Contact your seller specifically requesting Mac-compatible profiles
- This prevents fingerprinting mismatches that could flag your account
Part 2: Account Warming Process
Initial Login Phase
The first login is crucial - follow these steps exactly:
1. Start your browser session
2. Navigate to Facebook.com
3. Allow automatic login through cookies
4. Important: Only scroll the feed for 5-10 minutes
5. Do not:
- Like any posts
- Make any comments
- Access Ads Manager
- Click on any ads
- Change any settings
Progressive Warming Schedule
Day 1:
- Browse feed only
- No interactions
- 5-10 minute sessions
- Natural scrolling pattern
Day 2-3:
- Continue regular browsing
- Begin liking posts (3-5 maximum)
- Make 1-2 basic comments
- Keep sessions under 15 minutes
Day 4-7:
- Increase natural activity
- Regular browsing patterns
- Normal engagement levels
- Prepare for business setup
Handling Verification Requests
You may encounter verification requests - here's how to handle them:
For Email Verification:
1. Access the email account provided
2. Enter the code normally
3. Don't make multiple attempts if it fails
For ID/Selfie Verification:
1. Contact your seller immediately
2. Provide your order number
3. Request verification materials
4. Follow their instructions exactly
Part 3: Business Infrastructure Setup
Business Manager Setup
After warming your account (minimum 3-4 days, ideally a week):
1. Purchase a Business Manager (requirements):
- Must be reinstated
- Should have BM5 status
- $250 initial limit
- Clean history
2. Accept the BM invite:
- Check the invite link works
- Contact seller if link is broken
- Wait 24 hours after accepting before proceeding
3. Create Ad Accounts:
- Set up 5 ad accounts maximum
- Add yourself as admin
- Space creation over several hours
- Document all account IDs
Payment Setup Process
Card verification is crucial - follow these steps precisely:
1. Obtain a card with minimum $30 balance
2. Add card to payment methods
3. Trigger verification through:
- Attempting a small preload ($1-2)
- Or launching a demo campaign
For the demo campaign:
1. Use engagement objective
2. Select safe content:
- Nature images (flowers, mountains, lakes)
- Basic positive message ("Good morning!")
- No sales or promotional content
3. Set minimal daily budget
4. Wait for Meta's verification hold
5. Complete any additional verification steps
Part 4: Account Security
Email Security
First, secure your email access:
1. For standard email providers (Hotmail, Outlook, etc.):
- Log into the provider's website
- Change password
- Add recovery options
- Enable 2FA if available
2. For custom emails (nietamail etc.):
- Use firstmail.ltd platform
- Change credentials immediately
- Document new details
Facebook Account Security
Critical security steps (perform in this exact order):
1. Two-Factor Authentication:
- Access security settings
- Add YOUR new 2FA
- Label the old 2FA clearly
- Only remove old 2FA after new one is confirmed
- Test new 2FA works
2. Password Change:
- Use ONLY this link:
- Never change password through normal settings
- Document new password securely 3. Clean up:
- Remove all other devices
- Delete extra email addresses
- Remove phone numbers
- Clear login history
Part 5: Final Setup and Operation