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Feature Market Analysis
Feature Market Analysis
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Step 1: Competitors

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Step 2: Market Comparison

Fill out comparison table with your competitors in the market
Step 3: Product Feature Comparison
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Competitor Facts
Competitor
IMDb
Rotten Tomatoes
Letterboxd
Description
Including
Description
Including
Description
Including
Description
Source for movie and tv reviews and ratings, launched in 1998 it helps fan track and rate movies and shows.
Market Advertising towards industry professionals.
Online source for entertainment recommendations and used as a standard for rating movies and tv shows.
Market advertising on the basis of their knowledge of what is "rotten" and what is "fresh".
Website and application used as a diary to record user opinion on films as well as rate and record them.
Market advertising on the premise "like GoodReads for movies." essentially advertising on the fact that they're like the go-to book recommendation site but for films.
Pricing
Free
IMDbPro subscription
Free
Free with Ads
Letterboxd Pro
Most common features (must-haves)
User Watchlist
User Rating
User Recommendations
User News Updates
User Rating
User Recommendations
User News Updates
User Watchlist
User Rating
User Recommendations
User News Updates
Common features
Weekly Picks
Search
New in Theaters
Weekly Trending
Tips & Tricks
Watchlisted Show on Tonight
Watchlisted Movies in Wide Release
IMDb Newsletter
New TV Tonight
Most Popular on RT
Search
Movies in Theaters
Movies at Home
Trailers
Movie Trivia
All-times list
Bingeguide
Critics Consensus
Films
Lists
Members
Journal
Gift Guide
Year in Review
Podcast
News
Cinemascope
Deep Impact
Festival Circuit
Shelf life
Social Networking
Uncommon features
IMDb Pro
Contact to Industry Professionals
Advanced Project building resources
Unique "Freshness" rating system that allows audience score to influence a movies freshness.
Golden Tomato award given out yearly to exceptional movies and tv shows.
Letterboxd Pro
Detailed analytics on films
Priority access to customer service
No advertisements
Win/Lose
Win
We have a wider appeal on the average/common film enthusiast
Lose
IMDb is a industry giant
Industry Professionals
Win
Rotten Tomatoes in its entirety actually contains very little uncommon features which provides it with no distinguishing characteristics
Lacks many basic features
Lose
Catchy "freshness" rating
Win
Website and app littered with advertisements
Must upgrade to Letterboxd Pro to remove ads and access additional features.
Lose
Social networking features
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