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Feature Market Analysis
Feature Market Analysis
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Step 2: Market Comparison

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Step 3: Product Feature Comparison

Do a competitor comparison on a specific product feature

Step 1: Select a product feature ➡️
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Step 2: List criteria for product feature comparison

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Clear criteria
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1
Do they have the feature?
2
Pricing
3
How users submit a rating
4
Types of rating system
5
Other notes
6
Where we win/lose
There are no rows in this table
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Step 3: Write competitor comparison for this product feature

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Do product analysis
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Clear product analysis
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IMDb
Rotten Tomatoes
Letterboxd
Rating System
Do they have the feature?
Yes
Yes
Yes
Pricing
Free with ads
IMDbPro
Free with ads
Free with Ads
Letterboxd Pro
How users submit a rating
In app/website
Tap the star next to desired title
Enter rating
In app(flixster)/website
Tap desired title
Scroll to bottom of description
Select leave a review
In app/website
Tap desired title
Tap star below title
Enter a rating
Types of rating system
Rated by stars
Scale 1 - 10, only whole integers
Rated by stars
Scale 1.0 - 5.0, only increments of .5
Rated by stars
Scale 1.0 - 5.0, only increments of .5
Other notes
Score is then averaged and displayed for each title
Star score is then utilized to calculate an average “freshness” score for each title
Score is then averaged and displayed for each title
Where we win/lose
Win
Our rating system will be more detailed than just 1 - 10
Lose
Simplicity of only 1 - 10
Win
While on the surface a 1 - 5 scale with .5 increments, may look like more options it is actually just 10 options
Lose
1 - 5 rating system with .5 increments provides both simplicity and the outward appearance of option variety.
Win
Rating system in unique and offers a wider variety than what is offered in competitors.
Lose
Many target users may already be accustomed to a more simplistic rating system and more likely to remain complacent.
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