Status as on 8 June’23
Paid App Profiles:
Geo Expansion:
We started targeting select non-US regions on google search given the significant price reduction in the program. We have gotten 1 PA from this campaign (from Canada) at 115% CAC.
Below is the list of regions currently being targeted:
Status as on 17 May’23
Facebook - Targeting and Performance
Audience 1 - Interest
Audience 2 - Education Industry
Audience 3 - Job Titles
Ad previews
Campaign level performance
There are marginal differences (in leading metrics) between the 3 audiences targeted. But none has shown any tangible traction through mid-bottom funnel.
Google
Ad previews
Targeting and Performance
Optimizations
1.Introduction of image extensions in ads
Initial results
2. Introduction of dynamic keywords
3.Expansion into non-US geographies
Currently being tested in the following regions -
Canada, UK, Philippines, Nigeria, Mexico, Demark, Israel, India (Bengaluru and Pune)
Initial Results
Other improvements
2. MDR activation on the landing page
3. Bundling ‘Emeritus Insights’ 1 year subscription
Ref -
4. Price revised to $3,500
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