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Advanced SEO Course Syllabus 2024

Module 1: Introduction to SEO

What is SEO?

Importance of SEO

How Search Engines Work

Key SEO Terminology

Module 2: Keyword Research

Understanding Keywords

Keyword Research Tips & Ideas

Keyword Selection

Keyword Density & Anchor Text Optimization

Types of Keywords (Short-tail, Long-tail, LSI)

Tools for Keyword Research (

Google Keyword Planner⁠

, Ahrefs, SEMrush)

Analyzing Keyword Competition

Integrating Keywords into Content

Module 3: On-Page SEO

Title Tags

Meta Descriptions

Header Tags (H1, H2, H3)

URL Structure

Image Optimization (Alt Text, File Names)

Internal Linking & External Linking

Content Quality and SEO

Mobile Optimization

⁠

Module 4: Technical SEO

Website Speed and Performance

XML Sitemaps

Robots.txt

Canonical Tags

HTTPS and SSL

Fixing Crawl Errors

Structured Data Markup (Schema)

Module 5: Off-Page SEO

⁠

Link Building Strategies & Types of Backlinks⁠

⁠

Guest Posting

Broken Link Building

Resource Pages

Social Media and SEO

Local SEO (Google My Business, Local Citations, Reviews)

Influencer Outreach

Module 6: Content Marketing and SEO

Creating SEO-Friendly Content

Content Types (Blogs, Videos, Infographics)

Content Calendar Planning

User Intent and Content Relevance

Content Distribution Strategies

Module 7: Analyzing and Reporting

SEO Analytics Tools (

Google Analytics⁠

Google Search Console⁠

)

Key Metrics to Track (Traffic, Bounce Rate, Conversion Rate)

Keyword Ranking Reports

Competitor Analysis

Module 8: Advanced SEO Techniques

Voice Search Optimization

Video SEO

Advanced Link Building Techniques

International SEO

SEO for E-commerce

Module 9: SEO Tools and Plugins

Overview of Popular SEO Tools (SEMrush, Moz, Ahrefs)

Browser Extensions for SEO

WordPress SEO Plugins (Yoast, All in One SEO)

Module 10: SEO Trends and Future

Keeping Up with Algorithm Updates

SEO in a Mobile-First World

⁠

Artificial Intelligence in SEO⁠

⁠

The Future of Voice Search

Module 11: Practical Implementation and Case Studies

Real-World SEO Case Studies

Developing Your SEO Strategy

Practicing SEO Audits

Module 12: Final Project

Comprehensive SEO Audit and Strategy Plan for a Real Business

This comprehensive syllabus covers every aspect of SEO, ensuring that learners gain a robust understanding of both fundamental and advanced concepts.

Mentor

Mustafizur R Rana

Top Rated SEO Specialist & Content Writer at

Upwork⁠

⁠

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