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Advanced SEO Course Syllabus 2024
Module 1: Introduction to SEO
What is SEO?
Importance of SEO
How Search Engines Work
Key SEO Terminology
Module 2: Keyword Research
Understanding Keywords
Keyword Research Tips & Ideas
Keyword Selection
Keyword Density & Anchor Text Optimization
Types of Keywords (Short-tail, Long-tail, LSI)
Tools for Keyword Research (
Google Keyword Planner
, Ahrefs, SEMrush)
Analyzing Keyword Competition
Integrating Keywords into Content
Module 3: On-Page SEO
Title Tags
Meta Descriptions
Header Tags (H1, H2, H3)
URL Structure
Image Optimization (Alt Text, File Names)
Internal Linking & External Linking
Content Quality and SEO
Mobile Optimization
Module 4: Technical SEO
Website Speed and Performance
XML Sitemaps
Robots.txt
Canonical Tags
HTTPS and SSL
Fixing Crawl Errors
Structured Data Markup (Schema)
Module 5: Off-Page SEO
Link Building Strategies & Types of Backlinks
Guest Posting
Broken Link Building
Resource Pages
Social Media and SEO
Local SEO (Google My Business, Local Citations, Reviews)
Influencer Outreach
Module 6: Content Marketing and SEO
Creating SEO-Friendly Content
Content Types (Blogs, Videos, Infographics)
Content Calendar Planning
User Intent and Content Relevance
Content Distribution Strategies
Module 7: Analyzing and Reporting
SEO Analytics Tools (
Google Analytics
,
Google Search Console
)
Key Metrics to Track (Traffic, Bounce Rate, Conversion Rate)
Keyword Ranking Reports
Competitor Analysis
Module 8: Advanced SEO Techniques
Voice Search Optimization
Video SEO
Advanced Link Building Techniques
International SEO
SEO for E-commerce
Module 9: SEO Tools and Plugins
Overview of Popular SEO Tools (SEMrush, Moz, Ahrefs)
Browser Extensions for SEO
WordPress SEO Plugins (Yoast, All in One SEO)
Module 10: SEO Trends and Future
Keeping Up with Algorithm Updates
SEO in a Mobile-First World
Artificial Intelligence in SEO
The Future of Voice Search
Module 11: Practical Implementation and Case Studies
Real-World SEO Case Studies
Developing Your SEO Strategy
Practicing SEO Audits
Module 12: Final Project
Comprehensive SEO Audit and Strategy Plan for a Real Business
This comprehensive syllabus covers every aspect of SEO, ensuring that learners gain a robust understanding of both fundamental and advanced concepts.
Mentor
Mustafizur R Rana
Top Rated SEO Specialist & Content Writer at
Upwork
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