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Ai Prompts for Product Managers

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PR FAQ

idealized future "Press Release" to focus on user value
Amazon has highly unique and highly opinionated product processes that have become an unfair advantage. The most famous of which is the Press Release / Frequently Asked Question (or PR FAQ). A PR FAQ is an idealized future "Press Release" and associated FAQs. I think it works so well because it forces the writer to explicitly state the client value of a new project upfront and the POV of an “objective” observer.
Break it up
PR FAQs are rigorous documents with lots of clearly defined rules…So This is the longest prompt I have ever written. You will need to break up into multiple asks.

Use this prompt

Press release

A Press Release (PR), written from the future point-of-view of when the new product is released.
Click Here Read the full prompt
I want you to act as a journalist. You will write a feature story and deliver accurate reporting as if it were an article on
https://techcrunch.com/
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https://techcrunch.com/
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. You will write an opinion piece that provides insightful commentary on the topic at hand. Persuasively explain why something is important, new, and valuable for clients. The format of the article should be: Heading: Name the product in a way the reader (i.e. your target customers) will understand. (Short name) Subheading: Describe the product for the customer and what benefits they will gain from using it. (One sentence only underneath the Heading) Summary Paragraph: Start with the city, media outlet, and your proposed launch date. Give a summary of the product and its benefit. (2-4 sentences) Problem Paragraph: This is where you describe the problem that your product is designed to solve. Make sure that you write this paragraph from the customer’s point of view. (2-4 sentences) Solution Paragraph(s): Describe your product in some detail and how it simply and easily solves the customer’s problem. (2-4 sentences, but for more complex products, you may need more than one paragraph.) Internal Quote: Write one quote from my CEO spokesperson about why this is a step change in value for the customers. Prioritize uncommon or novel value. (1-2 sentences) External Quotes: two quotes from a hypothetical customer in which they describe the benefit they are getting from using your new product. They should be doing something that they couldn’t do before, doing something much quicker and easier, saving time and effort, or in some other way of delighting them. Prioritize uncommon or novel problems and solutions (1-2 sentences each) Call to action: Tell the reader where they can go next to start using the product/feature. (1-2 sentences)

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Public FAQ:

A Public FAQ, detailing the questions that a customer might have about the product, written as if it is public product documentation that is released at the same time as the PR.
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I want you to act as a highly interested, curious, and money-conscious potential user of this product. Create five questions that this user would ask in order to figure out the value they would get from this new product. Then write the answers from the perspective of the company spokesperson. ( 5 1-sentence questions and 5 2-sentence answers)

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Internal FAQ:

An Internal FAQ, answering any questions from internal stakeholders that have come up during the product development process.
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I want you to act as a world-class Chief Executive Officer for a new product. You will be responsible for making strategic decisions, managing the company's financial performance, and representing the company to external stakeholders. Answers should be thoughtful and show a mastery of the industry. Always attempt to answer, and never write it depends on customers. How large is the estimated consumer demand for this new product? (2 sentences) How many consumers have this need or problem? (1 sentence) How big is the need? (1 sentence) For how many consumers is this problem big enough that they are willing to spend money to do something about it? (1 sentence) If so, how much money would they be willing to spend? (1 sentence) How many of these consumers have the characteristics/capabilities/constraints necessary to make use of the product? (1 sentence) How do I get the product? What problems could occur? List three problems that could arise from the product and how we will solve them or why they aren’t actually problems. Prioritize uncommon or novel ideas. (2 sentences for each answer) What are the challenging product engineering problems we will need to solve? List 2 potential development problems. (2 sentences for each answer) What are the challenging customer UI problems we will need to solve? List 2 potential development problems. (2 sentences for each answer) How will we manage the risk of the upfront investment required? (2 sentences) Do we have any third-party dependencies to build this product? If so, what are they and why will they be willing to partner with us (what is in it for them)? (2-3 sentences) What third-party technologies are we dependent on to function properly for this new product to work as promised? (2-3 sentences) Are there any potential regulatory or legal issues to consider? (2-3 sentences, cite specific related laws) What is the per-unit economics of the product? That is, what is our expected Gross Profit and Contribution profit per unit? Answer must include a number. (2-3 sentences) What is the rationale for the price point you have chosen for the product? Answer must include a number. (2-3 sentences) How much will we have to invest upfront to build this product in terms of people, technology, inventory, warehouse space, etc.? (2-3 sentences) What/who are the current competitors for this product? (List 3 competitors) Will we use a direct sales force or partner with someone to go to market? (2-3 sentences)

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For example

PRFAQ for Pizza Copter

Uber meets drones meets pizza delivery bois.

Click to expand the really long output From ChatGPT

Press Release
**Headline:** Pizza Copter: Redefining Drone Delivery **Subheading:** Say goodbye to boring digital delivery methods and hello to Pizza Copter's innovative drone technology! **Summary Paragraph:** Pizza Copter, the latest business to take the food industry by storm, promises to overhaul the way customers receive their pizza orders. Scheduled for launch in select cities across the United States later this year, Pizza Copter uses a unique combination of drones, apps, and artificial intelligence to deliver hot, freshly-made pizzas directly to your doorstep. **Problem Paragraph:** In an age where convenience is key, Pizza Copter’s services are well-timed to satisfy the growing demand for on-demand, hassle-free meal delivery options. With traditional delivery services, customers experience long wait times, cold food, and inconsistent customer service - all of which are addressed with Pizza Copters innovative drone technology. **Solution Paragraph:** The Pizza Copter system is simple and easy to use. Customers simply log into the network, enter the address, and schedule the pizza delivery time. Using a pool of quadcopter drones equipped with GPS, the Pizza Copter team navigates the drones across local skies to deliver the orders in no time! The GPS onboard ensures a safe and reliable delivery procedure. Rather than having to wait for traditional delivery methods, with Pizza Copter, your food is delivered in as little as 15 minutes! **Internal Quote:** “We’re excited to be introducing Pizza Copter -- a revolutionary leap in delivering food delivery services. Our mission is to provide timely, safe, and reliable meals in a more efficient way than ever before.” -Tom Anderson, CEO of Pizza Copter **External Quotes:** “Since I have severe health conditions have a human deliver pizza is a non starter so Pizza Copter has revolutionized food delivery for me. I got to taste my favorite pizza for the first time in 3 years!” -Lisa, Washington, DC “Pizza Copter is like having my own personal pizza chef in the sky delivering to me - it’s changed the way I order food!” -Mark, New York **Call to action:** Get your order in the sky with Pizza Copter — sign up now to start experiencing the future of food delivery!
External FAQ
Question 1: How long does it take for pizza copter to deliver my pizza? Answer 1: Pizza copter prides itself on providing lightning-fast delivery. On average, your order will arrive in under 30 minutes from the time of ordering. Question 2: Is there a minimum order amount to use pizza copter? Answer 2: There is no minimum order amount. Pizza copter is happy to deliver no matter how small the order may be. Question 3: How expensive is it to use pizza copter? Answer 3: We strive to keep Pizza copter an affordable and cost-effective solution for our customers. The cost of delivery depends on the location and size of the order, however it will always be competitively priced. Question 4: Is there a way to track my order? Answer 4: Absolutely! Pizza copter provides accurate tracking details for every order. We make sure that customers always know exactly where their food is located throughout the entire delivery process. Question 5: Is pizza copter available in my area? Answer 5: Pizza copter is rapidly expanding across the United States. Please visit our website or mobile app to check the availability in your area.
Internal FAQ
Question: How large is the estimated consumer demand for this new product? ​Answer: After initial market research and testing, the estimated consumer demand for this new product is very high. We believe that there is an existing market of consumers with a need or problem that this new product can solve, and they are willing to spend money to access this service. Question: How many consumers have this need or problem? ​Answer: We estimate that there are hundreds of thousands of consumers with this need or problem, big enough that they would be willing to spend money to do something about it. ​Question: How big is the need? ​Answer: The need for this product is very large. Consumers are looking for quick and inexpensive ways to get pizza delivered to their location, and our product provides a great solution to this problem. ​Question: For how many consumers is this problem big enough that they are willing to spend money to do something about it? ​Answer: We estimate that there are over 50,000 consumers who are willing to spend money to access this product, as it offers an efficient and cost-effective solution to their pizza delivery needs. ​Question: If so, how much money would they be willing to spend? ​Answer: The estimated amount of money willing to be spent by consumers on the product is between $5 and $30, depending on the size and type of pizza ordered. ​How do I get the product? The product Pizza Copter can be acquired through online purchase, lease, or rental. Customers may also access it through a mobile application to place orders for pick-up and delivery. What problems could occur? Problem 1: Privacy and safety. We can solve this by ensuring our drones are outfitted with the latest drone technology, using AI for pathfinding, and implementing geo-fenced boundaries to guarantee the safety of bystanders. Problem 2: Liability for any accidents caused by our drones. We can reduce the risk of such accidents by investing in high-quality, reliable hardware with multiple redundancies. Problem 3: Battery life of the drones. We can increase drone battery by continually researching and improving the efficiency of the drones and its components. ​What are the challenging product engineering problems we will need to solve? Problem 1: Integration of intelligence into the drones to enable autonomous operation and remote communication in order to ensure smooth delivery routes. Problem 2: Component selection and design optimization to ensure maximum operational efficiency and energy efficiency. What are the challenging customer UI problems we will need to solve? Problem 1: Designing a user-friendly mobile application that is intuitive and allows customers to place orders quickly and conveniently. Problem 2: Developing a comprehensive dashboard that enables users to monitor their order progress from start to finish. ​How will we manage the risk of the upfront investment required? We can manage the risk of the upfront investment required by breaking down the budget into milestones, monitoring spending, and raising funds from investors or other sources of financing. ​Do we have any third-party dependencies to build this product? We have several third-party dependencies that must be considered when building the product. This includes delivery companies such as UPS and FedEx, LiDAR and GPS navigation providers such as Tomtom, and other potential drone providers. These partners will benefit from the innovations that result from our product as they will be able to leverage the technology to increase efficiency and optimize operations. ​What third-party technologies are we dependent on to function properly for this new product to work as promised? We are dependent on several third-party technologies, including LiDAR tracking, GPS navigation, drone hardware, and mobile application software. These technologies enable the product to deliver pizzas accurately and safely. Are there any potential regulatory or legal issues to consider? We will have to consider various legal and regulatory issues when launching the product such as FAA regulations for drone flights, data privacy and security regulations related to data collection, and consumer protection regulations. ​What is the per-unit economics of the product? Our expected Gross Profit and Contribution Profit per unit will be determined by several factors including the cost of goods, cost of labor and services, cost of transportation, and fees associated with third-party technology. Our expenses will also be offset by revenue generated from customer orders. ​What is the rationale for the price point you have chosen for the product? We will set a price point that is competitive and attractive to customers. We will also consider our expenses, desired net profit margin, and demand for the product to determine our pricing. For example, we might offer a flat fee of $7.99 per pizza delivery based on our estimated cost of production, services, and labor. ​ How much will we have to invest upfront to build this product in terms of people, technology, inventory, warehouse space, etc.? We will need to invest in a team of engineers and designers to develop the technology, high-quality drone hardware, supply inventory for delivery, and warehouse space for storage. Additionally, we must also invest in a mobile application to facilitate orders and payments. ​What/who are the current competitors for this product? The current competitors for Pizza Copter are Amazon Prime Air, Google Wing, and FedEx Delivery Drone. Will we use a direct sales force or partner with someone to go to market? We will use a combination of both direct sales and partnerships to bring Pizza Copter to market. We will use our direct sales force to reach customers and build relationships, while partnering with delivery services for distribution and other tech companies for further product innovation.

Note: It did a decent job on all the content, but having V1 knocked out of PR FAQ in 15 seconds is priceless.




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