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Bulk Churn Analysis

Without all the busy work
One of the best sources of qualitative info about your product are churn reasons. The problem with churn reasons is that customers can ramble on, have their own nomenclature about your product, and if they are leaving for a competitor they might write it any random ol’ place. So a great way to normalize and make them more concise quickly is to use chat GPT and google sheets.

Huck all your churn reasons into a google sheet, and apply the following three prompts.

Use these prompts

task

Reasons for Churn

What are the 1-3 most likely reasons for churn from the text separated by comma. Options for reason for churn: Poor customer service, High costs or Unclear value, Lack of features, Lack of product updates, Unsatisfactory user experience, Lack of personalization, Poor product quality, bugs, Lack of security
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task

Find Competitors

List competitor mentioned. If none, write null.
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task

Magic Wand Question

Take the point of view of the person who wrote this, if they had a magic wand and could change 1 thing, and one thing only about the software instantly what would they say? Don't mention competitors. For example: I would instantly improve the customer support response time. (1 sentence.)
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Churn Report
Raw Reviews
AI Reasons For Churn
Competitors Mentioned
Magic Wand
1
Yo, I'm outta here! Your social media marketing software just isn't cuttin' it for me. I mean, the customer success team is cool and all, but they just weren't giving me the help I needed in a timely manner. Plus, the UI and UX are totally outdated and it's just not as stable as what Sendible has to offer. On top of all that, my posts aren't even sending! So I'm outta here, dude. I don't have time to waste on a product that ain't gonna get me the results I'm looking for. Peace out!
Poor customer service, Unsatisfactory user experience, Poor product quality
Sendible
I wish the customer success team was more responsive, the UI and UX was more modern, and the software was more stable and reliable so my posts would send without a hitch.
2
Buh bye babe. Your social media marketing software was a huge disappointment. Your customer success team took five days to respond to me and the response wasn't even satisfactory. It was totally unacceptable. Plus, the software wasn't as stable as the competitors, and it had fewer features. I didn't feel like I was getting the value I expected, so I'm moving on to Sprout Social. Im reaching out to the CEO. Buh Bye!
Poor customer service, Lack of features, Unsatisfactory user experience
Sprout Social
I wish the software had been more stable, had more features, and had a better customer success team that responded faster and more effectively.
3
I have come to the conclusion that I must sever my ties with your social media marketing software. The data provided was sub-par and unreliable, leaving me in a vulnerable position before my superior. Furthermore, I found that your competitors – specifically, Hootsuite – provided a more reliable platform, with a variety of features that I would be remiss to ignore. Ultimately, I feel that your software has not delivered on its promise of value, and thus I must take my leave. Be assured that I shall not hesitate to share my experience with my peers and urge them to avoid your services.
Unclear value, Lack of features, Poor product quality
Hootsuite
I would wish for the software to provide more reliable data and a wider range of features to better meet my needs.
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