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On Series by Sai Dhanak
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0-1 Product Templates

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PRD

Overview

Problem

List the problems

Objectives and key results

List the OKRs of this product that define success. Be measurable and quantitative wherever possible.

Hypotheses

By doing X, we believe Y will happen. We will know this to be true when we observe Z happening.

Product Phases

List any notable releases or milestones for this product. Ensure the end of phases is considered, with end-of-life, deprecation, end of production, and end of support addressed.

Diagrams, Designs, and Flows

Embed any conceptual diagrams; user interface or industrial design products; workflows; etc.
These could be images, Miro, Abstract, Figma, etc.
Only add these things to the PRD if they are truly part of the product requirements so that they are not confusing, overly prescriptive, or contrary to written requirements.

Markets

Regions
ID
Requirement
Priority
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Market Segments
ID
MFA
Priority
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Cost
ID
COGS < $150
Priority
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​
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Price Targets
ID
Delivered-to-Customer Price $1200
Priority
​
​
​
​
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Volumes
ID
10,000/year
Priority
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​
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Lifecycle
ID
Story
Priority
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Warranty
​
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Sales Duration
​
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Support Duration
​
​
Planned EOL
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Performance

List requirements for how the product performs. These are the requirements that drive KPIs. There should be corresponding KPIs in the Data Observability section to ensure we can monitor and action on these requirements.
KPIs
ID
KPI
Priority
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User Requirements

This will probably be the largest section and should contain all the use cases/functions in the form of epics, and stories for the product.
Break up the sections/tables by epic, or whatever grouping makes most sense.
Add dependencies and external impacts as a column to tables, if applicable.
List Epics here at the top of the section for easy reference. Link to tables.
Use the Grouping filter when viewing to display multiple acceptance criteria for each story.

Example Epic
Story
ID
Acceptance Criteria
Priority
As a user, when I do X, Y happens.
1
1.2.1
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​
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Unsupported Features

Address two categories:
Never Supported Features: these will never work with the product, but could be expected.
Unplanned Features: these could possibly be supported by the product, but are notably not part of the plan and/or are deprioritized.

Other Requirements

Compliance

Reliability

Appearance and Industrial Design

Security & Privacy

Shipping, Packaging, and Labeling


Analytics & Observability

Observability
ID
Button Clicks
Looker
Daily
Priority
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Decisions and Major Comments Log

This is a record of major comments and decisions that are material to PRD content and will be carried through the product development process. All PRD participants are encouraged to contribute.
Decisions
Originator
Topic
Status
Decision
Decision Participants
Decided On
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Security & Privacy

Approvals
Group
Assignee
Status
Comments
Date
Security
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Privacy
​
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