Hustling through freelance web development, i finally saved up enough to buy a phone with a high quality camera. As i learnt the professional features of its camera through freinds, I got hooked to playing around with it and developing my pixel vision. Gradually my photo quality improved and I felt like I am ready to share my progress.
Alas! only to realise that there’s no good platform for it. Instagram the pioneer has long back pivoted into a tikitok clone with focus on reels which with all due respect warrant a different form of creativity.(Sometime a total lack of it)
On the other hand there are habit trackers but these are too individualised. And as creatives we all agree that we cannot develop art alone.
Thus I set out to develop an app for creatives that
Allows you to share one progress per day
Saves your content on a decentralised network
Rewards you for consistency.
My original idea was to design a web3 equivalent of instagram that stores your content on the filecoin network.
This app was designed targetting an Indian youth (age 18-30) with the folloowing traits:
Sensititive about social clout but worried about too much time being spent consuming low quality content
Wants to develop a hobby that is hard to master and needs consistency
Concerned about ownership of content they produce
Due to the constraint of 2 days, the research was limited to google forms questionnaire. The responses to which can be found
Working with a team would have kept me accountable to deliver a better product, once again emhpasising a need for apps around accountability.
This was my first UX case study and the time constraint to deliver forced me to dedicate time to the essential steps instead of wasting time doing my favoured parts of the process. Will be helpful in further case study building.
This designathon helped me change from someone who builds purely on own intuition to someone who values and integrates user feedback.