OBJECTIVES
Goal
To create a solution which allows the website promotion managers to publish the various types of freebie rules (automated) in the cart and the customer should be able to view the same.
Mission
“Committed to providing customers with genuine products at price points that are fair and affordable by all.” Functional Requirements
Website Promotions Managers (WPMs from here on) should be able to : Create new freebie rule(s). View all options for cart rule creation. View all the current promotions available. View their past and recent history. View detailed analysis on all the published offers. View all active and inactive offers. Be able to customize new/existing offers. Send scheduled emails or messages.
Customer should be able to : View the offers with the listings/products they choose on the PDP. (Product Detail Page). View the offers on the home, category and other relevant pages. View the effective payment summary of product(s) with offer(s) while checking out. Confirmation of cart and gift/offer when the product is added to cart. Non-Functional Requirements
Experience a smooth flow while creating a new offer. Be able to easily find all the options to customize new/existing offers. UX should be easy to use and moving between different pages should be easily accessible. Customize effectively and in line with the company’s policies.
Customer should be able to : View the freebie(s) easily, everywhere the same is placed. seamlessly add/remove offers. View the effective payment summary of product(s) with offer(s) while checking out. Confirmation of cart and gift/offer when the product is added to cart. UX should be effective, minimalistic and all details should be clearly visible and accessible. Hypothesis
If a feature that provides the website promotions manager to publish the various types of freebie rules (automated) in the cart , is introduced,
then they (WPMs) shall be able to automate freebies to customers adding product(s) to their carts
because of increased rate of engagement with the app, customers will add more items to cart or/and be happy with the services we provide, hence increasing sales & engagement for the website.
SUCCESS METRICS
Website promotions manager
Is able to create target number freebies by deadline. (High productivity, better results) Navigation of settings panel returns minor or negligible errors which can be fixed with few resources. (More time to input ideas) Automation has no errors in the front-end. All past and recent history is readily available. End User
Adds the Freebies to the cart. (Low CAC, more engagement, App visits, sign-ups) High conversion rates. (From viewing the freebie to payment/order confirmation) Likes getting the freebies and uses it often - Hence increasing brand awareness and free advertisement since they will take things like shakers, bags, etc. to places where our target audience will be present. Keeps coming back to buy products with freebies and has become a permanent member with a high LTV (Lifetime Value). Likes the freebies so much that he/she recommends others to use our website. (NPS, referral codes used, surveys etc.) USERS
User Stories
Website Promotions Manger
"As a user of a website promotions dashboard, I want to:
Create new freebie rule(s). View all options for cart rule creation. View all the current promotions available. View their past and recent history. Provide links where needed. View detailed analysis on all the published offers. View all active and inactive offers. Add images/videos/files where relevant. Be able to customize new/existing freebies. End user
"As a user of a shopping website, I want to:
View the freebies with the listings/products they choose on the PDP. (Product Detail Page). View the freebies on the home, category and other relevant pages. View the effective payment summary of product(s) with offer(s) while checking out. Get a confirmation of the cart and gift/offer with it when the product is added to cart. User Personas
I have provided 2 for each user, here. [3-4 personas are ideal normally]
WPM
End User
FEATURES
Must-Have Features
WIREFRAMES
For WPM
These are are low-fidelity wireframes, showing most of the features that are required.
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For End Users
The format has been copied from Nutrabay’s desktop website, some color palettes may differ.
I have also added some extra details and minor changes to the
Preview cart has some changes. Checkout cart page has a bit different design. Order page also has changes to ‘My orders’ page. For the best view, please open in whimsical using the link from the wireframe below.
^ Click or Zoom to view
NAVIGATIONAL FLOW
WPM Flow
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End User Flow
^ Click or Zoom to view
RISKS
Automation not taking place properly. Incorrect/unwanted freebies added with products. API not working seamlessly due to weak links. Analytics is not real-time due to high volume.