Truework: A True Strategy Masterclass 📄

⁠

Loading www.notboring.co⁠

⁠

TLDR

Not Boring is a wonderful resource for demystifying startup strategy. This piece focuses on Trueworks, a privacy-led, digital credit bureau. Rather than competing with everyone and their mother on the new social media app, success often comes through a focus on the unsexy - antiquated, monolithic markets (credit and lending) and data security (the feature we all swarm towards without recognition of why or how). By realizing the direction of the market, taking a digital first approach, and setting sights on the long term, they’ve just begun realizing the flywheel of adoption and success. [[[[}{{{{

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.