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Truework: A True Strategy Masterclass 📄

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www.notboring.co
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TLDR

Not Boring is a wonderful resource for demystifying startup strategy. This piece focuses on Trueworks, a privacy-led, digital credit bureau. Rather than competing with everyone and their mother on the new social media app, success often comes through a focus on the unsexy - antiquated, monolithic markets (credit and lending) and data security (the feature we all swarm towards without recognition of why or how). By realizing the direction of the market, taking a digital first approach, and setting sights on the long term, they’ve just begun realizing the flywheel of adoption and success. [[[[}{{{{
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