Skip to content
SB Graveyard
Share
Explore
The Content Graveyard

Truework: A True Strategy Masterclass 馃搫

Loading鈥

TLDR

Not Boring is a wonderful resource for demystifying startup strategy. This piece focuses on Trueworks, a privacy-led, digital credit bureau. Rather than competing with everyone and their mother on the new social media app, success often comes through a focus on the unsexy - antiquated, monolithic markets (credit and lending) and data security (the feature we all swarm towards without recognition of why or how). By realizing the direction of the market, taking a digital first approach, and setting sights on the long term, they鈥檝e just begun realizing the flywheel of adoption and success. [[[[}{{{{
Want to print your doc?
This is not the way.
Try clicking the 鈰 next to your doc name or using a keyboard shortcut (
CtrlP
) instead.