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The Hidden World of Pricing

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TLDR

Pricing is a critical driver behind any successful business. While much attention goes into the strategy and product offering, pricing strategy must be embedded into the development phases, creating an understood path for monetization.
The article dives deeper into pricing strategy and models, and the frameworks for determining product pricing. It discusses a few tenets of pricing, including the method of charging customers, monetization models and their associated use cases, and failed monetization efforts. The article acts as a case study on life - ultimately, proper pricing aligns with the value that the product provides. Having a stake in a business is considered important as it aligns oneself wit the value of the entity. We all exist as products that we must brand and price, and we must realistically think about our sustainable worth.


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