6 UX Top Practices for Launching Your Product in 2022
A great user experience is about making sure a user enjoys their interaction with your product.
This ensures they spend longer amounts of time on your site or product, resulting in a higher likelihood of conversion, and meaningful experiences that are of value to them.
This helps create users that love your brand and are loyal to it and inherently help with sales and marketing, just by word of mouth. After all, if you like a product, you’re probably going to tell those in your circle, naturally. It’s only human.
And when it comes to product launches, that’s one of the best things you can hope for.
Great product launches go hand in hand with great UX. A product or service that doesn't account for the people who want to use it, won’t get very far. User experience is central to great products in today's competitive market.
If your product isn’t offering a great user experience, not only will it struggle to compete, it may struggle to take off entirely.
To prevent that and make sure your product launches are as successful as possible, these 6 UX practices will ensure you create products and launch experiences that are as meaningful for your users as the product you're trying to launch.
6 UX Top Practices for Launching Your Product in 2022
First impressions are vital. You rarely get a chance to change someone’s mind about a product. That’s what makes getting your UX right during your product launch so important. These 6 UX top practices for launching your product in 2022 will make sure you only ever need that first impression.
Whether it’s onboarding, explainer videos, or promotional videos that sell your product or service, videos can have a major impact when launching your product.
Marketing professionals have backed the importance of video in today's increasingly video-centric world. According to , as much as 86% of them use video as a marketing tool. Given how consumers feel about video, it’s not hard to see why.
Because humans are such visual creatures, video has an incredible ability to keep users engaged as well as act as a communication method. Whether you’re looking to convince, inform or educate, there really is no better medium to use and involve in your launch than video.
It also doesn’t hurt that video has a direct impact on conversion rates, with as much as of customers reporting that video had an impact on their decision to buy a product.
Beta-launch to make sure your product is perfect
Nothing helps a product improve more than feedback. Especially when you’ve been staring down the developmental road for as long as you have by the time you’re thinking of launching your product.
If you’ve managed to secure customers that are willing to beta test your product, their opinions are invaluable. It’s this feedback you’ll use when it comes to making sure you launch the best version of what you have to offer.
Beta testing is a great way to make sure you’ve done as much as you can before you bring your product to the public. The last thing you want is your launch to be hampered by your users experiencing the same bugs or issues. This could lead to a permanent loss of a potential customer.
Beta testing is a great opportunity to test your product in an actual production environment instead of a controlled setting. This means your product gets a chance to experience real strain and that every minor detail from speed to communication and storage performs the way it should.
Whether it’s an update, upgrade, or whole new product, Beta testing is the perfect opportunity for users familiar with your brand to try the product before it becomes fully public.
Use data-backed User Personas
While gut instinct and personal experience have a part to play in determining who your customers are and what they want, nothing beats data-backed, user personas.
A user persona is a semi-fictional representation of your “ideal” customer. Beginning with having some idea of who your audience is, you then combine it with market research and data collected through surveys and interviews with your audience.
It’s vital to include as much data as you can from your site's analytics platform. The more data you use, the more accurate your personas will be and the more valuable the information you can extrapolate from them will be. Some important traits to keep in mind when developing your personas include:
Personality i.e creative, introvertive, outgoing, etc. Motivation for wanting your products
Personas can take a lot of time and effort to create, but it’s well worth it. Making decisions about your product from some imaginary, hypothetical customer you have in your head can often lead to catastrophe.
Data-backed user personas, on the other hand, will provide you with an accurate point from which to operate and ensure you put your best foot forward.
Perform A/B tests
A/B tests are a key component of ensuring great user experiences. A small tweak here and there can have a major impact on increasing conversion rates.
A/B testing is simply offering users two different options and seeing which they prefer. Option A or Option B. You may not see it at first, but this kind of slight tweak can have a huge effect on your users. Using A/B testing, when combined with feedback from your customers (and some educated guesswork) can help you not only establish your pain points but help solve them.
When you use A/B testing, you allow your user to have an active effect on your product. By combining various options, you can learn which aspects of your products turn people off from your product and which options are more engaging to them.
This is essential to creating great UX. And great UX means users stay on a website, product page, or app longer, increasing their chances of conversions. This also has a great feedback loop because it means this data can be analyzed to determine what does and doesn't work for your users.
A/B testing is a key component of modern marketing and without using it, you risk losing a lot of the competitive edge to brands who will.
Use a pitch deck
Oftentimes, what can separate a great product from a good product is how it’s launched. That’s where a pitching deck comes in.
A pitching deck is an amazing tool to help brands provide a condensed, engaging, and informative overview of their product. It’s a very, slide-based visual tool that can also act as a guide for investors who you’re looking to bring on board.
A pitch deck can contain everything from your business plan, details about your product or services, target market, and your goals. Keeping them as simple as possible while still being informative and eye-catching is essential.
Some go-to tips to remember:
Keep it simple. Straightforward, clear, and to-the-point pitching decks are a lot more effective than essays or dozens of facts. Use bullet points and infographics to get your message across more effectively. Tell your story, not just your stats. The more facts and figures you throw at people, the more they tend to zone out. So when you pitch, make sure to use storytelling techniques to tell people not just your story but how your products can improve the story that is your customer's lives. Ensure it can be taken away. Whether you offer it in print form or PDF, make sure a prospective investor or any interested parties have something to look back on and consult when they think of you. Update it regularly. Having outdated information will only make you look unprofessional and lazy. So, as obvious as it sounds, always make sure your facts are up to date and relevant It can be hard to build a great pitching deck, but in today's world, there are a lot of great online programs to help you get started. is a great option when it comes to quality, easy-to-use software to get you started on the right foot.
Run a usability test
Usability testing is one of the best ways to ensure you provide a great user experience.
It involves having real users test and interact with your product while noting and observing their interactions. Their likes, dislikes, and what they find are grating when they interact with your product can all be found out during usability testing.
Receiving this information can be a major difference when it comes to launching a successful product.
It can improve the odds of your users completing conversions. By listening to this feedback, you can improve processes throughout your user's experience. From there you're able to give them lasting positive impressions that’ll stick with them.
It also means your design and interactions can become as intuitive and usable as possible. The easier it is for a person to use your product and accomplish their goals, the more likely they are to use your product repeatedly.
Importantly, usability testing is a great way to overcome the difference between your idea of what an amazing product you have, and the shortfalls you may not see from your perspective. For example, complicated, messy features are the most off putting thing to new users and should be avoided at all costs.
Usability tests are your number one ally in achieving this and showing your product in its best light.
Usability testing, ironically, can be a complicated feature to get right to get the most out of it. Luckily, if you need help when it comes to , there are some great online options.
The importance of providing a great user experience can't be stated enough. If you don’t, you'll almost immediately lose your customers to your competition. Never forget, customers are king.
If they don’t enjoy interacting with your product, they’ll go into using your product with an already negative mindset, no matter how useful your product is. Give your product its best opportunity for success by doing everything you can to ensure its launch is a success.
First impressions are hard to come by, and by using our top UX practices to make sure your product launch, yours is guaranteed to be a success.