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Move-Ins: 23Move-Outs: 24Net Rentals: -1
Move-Ins: 12Move-Outs: 9Net Rentals: +3
August: 36 leads, ~67% conversion.September (MTD): 19 leads, ~63% conversion.
Move-Ins: 160Move-Outs: 83Net Rentals: +77
August was flat (net -1),September is trending better with positive net rentals already mid-month.Conversions remain high at 60%+, marketing is driving quality leads.Year-over-year, the facility is in a far stronger position both financially and operationally.
StorEdge (Storable Edge): A mature, all-in-one platform trusted by thousands of facilities. Best for small operators who want a reliable, proven system with everything built in. Strong integrations (payments, insurance, SpareFoot marketplace), but it can be more expensive and its online rental flow is less modern.Cubby: A newer, modern platform built to maximize rentals and revenue with an e-commerce style checkout, dynamic pricing, and proactive support. Great for small operators who want growth-focused tools and a simpler interface, though it’s newer and less battle-tested.
Choose StorEdge if you want a stable, proven, all-in-one system with industry-standard features and don’t mind paying more for security and breadth.Choose Cubby if you want a growth-focused, modern system that emphasizes converting more rentals, saving time with automation, and hands-on support — and you’re comfortable with a newer platform.
Comprehensive All-in-One Solution: Rich feature set (online rentals, billing, CRM, gate control, etc.) covers all needs without requiring extra software. Small owners can run their facility end-to-end on one platform, simplifying operations.Proven & Scalable: Long track record with thousands of users – a stable, battle-tested system. As your business grows (even from 1 to 2 facilities), StorEdge can scale up, and many third-party managers are already familiar with it.Integrated Marketing & Automation: Built-in integrations like SpareFoot Marketplace can help fill units (paying only for real move-ins). Also supports unmanned operations with automation – e.g. automatically lock out non-payers, send delinquency notices, and even facilitate contactless move-ins with connected gate systems. This can save labor and streamline a small operation.User-Friendly Interface: Despite its powerful capabilities, StorEdge is designed to be intuitive. Operators often cite its easy navigation and personalized dashboards that make daily tasks and reports simple. Training a new manager or owner-operator is relatively quick, which is crucial for a small business with limited time for IT headaches.Solid Support Included: Subscription includes full customer support – with claims of phone pickup in under a minute and a knowledgeable team. No extra support fees, and you have access to Storable’s extensive knowledge base and community forums if issues arise.Higher Cost & Payment Fees: StorEdge tends to be on the pricier side. The exact cost is quote-based, but small facilities may find the monthly fee significant. Additionally, credit card processing through StorEdge can carry above-average rates (effective ~3% of transactions), which can eat into profits for a budget-conscious owner. Annual software price hikes have also been noted as a concern.Outdated Default Website/Checkout: StorEdge’s built-in tenant website and rental portal, while functional, are not as modern or conversion-optimized as Cubby’s. The system often bounces customers to a separate portal during online rental, which can deter tech-savvy renters. Many small operators eventually invest in a third-party website or custom API solution to improve online sales, which is an extra expense/effort to plan for if maximizing online rentals is a priority.Complexity of Features: The very breadth of StorEdge can be a double-edged sword for a tiny operation. There may be modules or reports you never use, and new users might feel overwhelmed at first by all the options (especially compared to leaner solutions). In other words, learning curve is low for basic use, but fully mastering all the advanced features takes time. For someone who just needs “the basics” done right now, StorEdge might feel like more software than necessary (StorEdge’s own sister product Storable Easy is positioned for those who need ultra-simplicity).Innovation Pace: Being a mature platform, StorEdge’s updates and new features roll out slower. Some users feel it’s not keeping up with the latest tech trends for storage (e.g. in analytics or dynamic pricing). Small owners who want cutting-edge tools might be frustrated that they have to add third-party tools or wait for Storable’s development cycle.Support Variability: While support is generally available, a few small operators have reported less-than-stellar experiences (e.g. slow follow-ups on non-urgent issues). As a larger company, Storable’s support might handle many clients, so you might not always get the personalized touch that a smaller vendor can offer. However, major issues are rare and the team is knowledgeable – just be aware that experiences can vary.
Optimized for More Rentals: Cubby’s modern online checkout is a big advantage – it’s designed like a fast e-commerce checkout, capturing payment info first and reducing steps for the customer. This means more potential tenants actually complete the rental process, directly boosting occupancy for a small facility. The system even flags incomplete sign-ups so you can follow up and convert extra leases that might have been lost.Easy to Use & Automate: The interface is clean and geared towards simplicity in daily use. Routine tasks (billing, reminders, gate access updates) are highly automated, which saves time and prevents errors for an owner-operator without dedicated staff. Even advanced functions like revenue management are made accessible – e.g. Cubby provides competitive pricing data and suggests rate adjustments in-app, so you can make smart decisions without heavy analysis.Strong Marketing Support: Cubby helps a small business market like a pro. It can embed your available units and rental flow into any website with a simple script. If you don’t have a custom site, Cubby offers a ready-to-go (Duda-based) website that’s mobile-friendly and decent for SEO. The platform’s focus on conversion and lead tracking effectively gives you a built-in digital marketing system – a plus if you don’t have an outside marketing agency.Responsive, High-Touch Support: As a newer company, Cubby excels in customer service. Small operators often get very fast responses and hands-on help, with Cubby’s team proactively ensuring you’re getting value. This “white-glove” support can be invaluable if you’re not tech-savvy – it’s like having an expert on call to help optimize your setup or solve problems in real time.Transparent, Scalable Pricing: Cubby’s pricing (about $1 per unit per month) is straightforward and typically cheaper for small sites than many legacy systems. You pay proportionally to your facility’s size and you’re not locked into a long contract. This lowers the financial risk for a small business. Plus, all features are included – you get the full power of the platform (marketing tools, integrations, etc.) without paying extra per module, which can translate to cost savings versus assembling these capabilities elsewhere.Limited Track Record: Being relatively new, Cubby is less proven in the long term. It doesn’t have decades of industry use behind it yet. Risk-averse owners might hesitate to trust a newer platform for mission-critical operations. However, it’s gaining adoption (even some large, forward-thinking storage brands have started using Cubby), which is building confidence in its stability.Evolving Feature Set: Cubby is rapidly adding features and updates. While this is generally positive, it means the platform is “green” and still maturing in certain areas. You might encounter minor bugs or find that you’re beta-testing new capabilities as they refine the product. Keeping up with frequent updates requires engagement; a busy small owner will want to stay in the loop on new releases (though Cubby’s team helps with onboarding to new features).Default Website Builder Constraints: Cubby’s out-of-the-box website (built on Duda) is simple and gets you online quickly, but it has design limits. If you have a strong brand or specific website needs, you may eventually opt for a custom website using Cubby’s embed tools – an extra project/cost to consider. Essentially, full control of the user experience might require additional web development (though Cubby makes integration easy).Integration Depth: Cubby is willing to integrate with your other vendors and tech (access controls, marketing, etc.), but as a newer platform, it may not yet have the same broad third-party integration library that a system like StorEdge boasts. Check whether Cubby supports all the specific tools you use (e.g. a particular gate system or accounting software). The core ones are covered, and Cubby actively collaborates with vendors, but a very niche local tool might not plug in as seamlessly as with an established system.Potential Learning Curve for Industry-Specific Nuances: While Cubby’s interface is intuitive, a small operator completely new to self-storage might need to familiarize themselves with Cubby’s more advanced concepts (like A/B price testing or data analytics). The platform’s power-user features (which are a boon for growth) could feel like overkill if you simply want to “rent units and take payments.” In other words, if your operation is extremely basic and you don’t plan to use analytics or dynamic pricing, Cubby’s advanced toolkit may be more than you initially need – though you can certainly ignore those features and use Cubby in a basic way, paying mostly for its slick rental interface.
StorEdge (Storable Edge) Unique Strengths:Fully Integrated Storable Ecosystem: StorEdge is part of a one-stop suite that includes not just management software but also websites, online marketing, a tenant marketplace, access control hardware, payment processing, and insurance. This end-to-end integration means an operator can rely on one vendor for most tech needs. Leads from Storable’s SpareFoot marketplace (a popular storage search site) flow directly into StorEdge, keeping occupancy high without manual data entry. Few other software solutions offer this level of native integration.Mature Feature Set: Having been in the market for years, StorEdge offers a huge range of features out-of-the-box. Nearly any functionality a storage owner could want is built-in or available: from automated bill reminders and text messaging, to auction management for units in lien, to custom reporting and revenue management. This maturity translates to reliability – the features have been refined over time and proven at scale (StorEdge and its sister product SiteLink together power over 25,000 facilities).Corporate/Enterprise Tools: StorEdge is well-suited for larger operators due to features like bulk rate adjustments across properties, consolidated dashboards, and role-based permissions for different levels of staff. Its “Corporate Control Center” tools allow portfolio-wide settings changes in one motion. Large companies appreciate that they can manage all their locations centrally and train new managers quickly thanks to StorEdge’s ease of use.Proven Unmanned Facility Support: For operators exploring the unattended or remotely-managed facility model, StorEdge is a trusted choice. In fact, “more unmanned operations trust StorEdge than any other vendor” as their management solution. The software supports 100% online move-ins (with integrated identity verification, e-sign leases, and gate code assignment through Storable Access). Combined with automated communications and collection workflows, it enables a truly hands-off operation.Industry Experience and Community: StorEdge (via Storable) has a large user community and resources (blogs, webinars, an online forum). Clients benefit from a network of other operators and a company with deep industry roots (Storable also owns SiteLink and SpareFoot, and has decades of experience). This can instill confidence that the software will adapt to industry changes (legal, market trends) and continue to be a stable partner.Cubby Unique Strengths:Advanced Revenue Optimization: Cubby was built with a focus on maximizing facility revenue through smart tech. Its algorithmic pricing and yield management features are top-notch, allowing dynamic adjustments and even A/B testing of pricing strategies to empirically find what works best. The system can automatically suggest rate increases and monitor their impact on occupancy, which is a cutting-edge capability that most legacy systems don’t have built-in.Integrated Communication & CRM: Cubby combines management software with a mini-CRM and call center functionality. It uniquely offers a unified communications platform where you can call, text, and email tenants from one dashboard, with all interactions logged to the tenant account. Calls can be recorded and even transcribed with AI, and an AI “call grading” feature helps owners understand call quality or missed opportunities. This is a huge advantage for sales and support: it centralizes customer contact and ensures no inquiry slips through the cracks. Essentially, Cubby embeds what would normally require separate phone system software directly into the product.Fast Innovation Cycle: As a newer software company (founded in 2022), Cubby is moving quickly in terms of feature releases and improvements. Customers have noted “new features are constantly being rolled out”. The development team is very receptive to feedback from operators, often adding enhancements based on user suggestions. This means Cubby is evolving in real-time to meet emerging needs (for example, their rapid integration of AI chatbots (Swivl) to handle routine inquiries, which shows responsiveness to industry trends). For a tech-forward operator, being on Cubby gives access to the latest tools before others have them.Client Success Partnership: While StorEdge has great support, Cubby’s philosophy goes beyond support into active partnership. Their team doesn’t just wait for support tickets; they proactively analyze your usage and outcomes to recommend optimizations. Cubby staff often work almost as consultants for your business, helping you “achieve your most ambitious goals”. They even hold themselves accountable to metrics and outcomes for your facility. This level of involved service is a differentiator – it’s like having an extra expert on your team focusing on self-storage best practices.User Experience for Tenants: Cubby places a strong emphasis on the renter’s experience. The online rental interface is modern and mobile-friendly, reducing friction for customers. As one operator observed, “The renter experience is just better on Cubby. We rarely got online rentals before Cubby – now I get alerts all day about new customers transacting.”. Happier renters and easier online service translate into more online move-ins and fewer calls about how to make payments or reservations (indeed, another user noted their accounts receivable phone calls dropped dramatically after switching to Cubby). This focus on the end-customer sets Cubby apart in helping facilities delight renters and build loyalty.
Small Independent Operators (1-2 facilities): Both StorEdge and Cubby can serve small businesses well, but StorEdge’s out-of-the-box readiness is a big plus for “mom-and-pop” owners. Storable Edge was “built to provide operators with an all-in-one solution that delivers value right out of the box,” which small operators appreciate. It’s quick to deploy and comes with preset workflows that cover the basics without much configuration. The learning curve is gentle, meaning an owner-operator can get up to speed quickly. Pricing-wise, StorEdge’s low entry price and month-to-month plan are attractive to small businesses on a budget. Cubby is also user-friendly for small operators (the interface won’t overwhelm a single-facility manager), and its high-touch support means even those new to tech can succeed. In fact, Cubby’s consultative onboarding could greatly benefit an owner with limited tech expertise because the Cubby team will do a lot of the heavy lifting (data import, training, website setup). The main consideration is cost: Cubby’s custom pricing might be higher than StorEdge’s base cost for a single facility, so a small operator should ensure they will leverage Cubby’s advanced features (dynamic pricing, AI, etc.) enough to justify the premium. If a small facility is in a highly competitive market and looking to aggressively grow revenue, Cubby’s tools could provide an edge. Otherwise, StorEdge might be the more straightforward, economical choice for a modest operation.Midsize Operators (3-20 facilities): Both products are well-suited for midsize portfolios. StorEdge can easily handle multi-facility management – you can centrally manage all sites, and the software scales without issue (there are operators with dozens of sites on StorEdge). A midsize operator might also take advantage of Storable’s additional services (like the SpareFoot marketplace to boost occupancy across all sites, or the call-center integration via Storable’s CRM) to professionalize their operations. Cubby, meanwhile, explicitly targets growing operators and has clients in the midsize range who rave about it. Reports indicate Cubby is “trusted by growing and top 100 operators alike”, suggesting that many multi-facility businesses have adopted it. For a regional operator aiming to become a top-100 operator, Cubby’s emphasis on growth metrics, lead conversion, and revenue management could be very appealing. The consultative support is also scalable – Cubby’s team can help devise portfolio-wide strategies (like rate management across markets or marketing campaigns) which a midsize operator would find valuable. One thing to note is migration: both StorEdge and Cubby have dedicated migration support for importing data from older systems, so a midsize operator switching from another software can expect a smooth transition with either. The choice here may come down to philosophy: StorEdge offers a proven path with all tools integrated (good for someone who wants simplicity and reliability), whereas Cubby offers a newer path with possibly higher upside in revenue (good for someone who wants to push the envelope and differentiate with tech). Both can work for midsize – it really hinges on whether features like Cubby’s AI communication or pricing algorithms are “must-haves” for your strategy or if StorEdge’s comprehensive stability suffices.Large Operators (20+ facilities, enterprise-level): StorEdge (and its sister product SiteLink) have long been popular in the enterprise segment, so Storable knows how to support large portfolios. For enterprises requiring heavy customization or complex integrations, Storable might even recommend SiteLink (which is more customizable), but many large operators choose StorEdge for its ease of use at scale. Training dozens of facility managers is easier with StorEdge’s intuitive UI – important for enterprise rollouts. Also, StorEdge’s corporate tools (bulk updates, centralized reports) are built with enterprise needs in mind. On the other hand, Cubby has quickly made inroads into the high end of the market; being the “fastest growing software platform in self-storage” and having some Top-100 operators means even enterprise players have put trust in Cubby’s model. Large companies might be attracted to Cubby’s ability to squeeze extra revenue via analytics – at scale, even a 5% improvement in revenue per unit is huge. Cubby’s open API and vendor-friendly approach can also suit enterprises that already have relationships with specialized vendors (for instance, a REIT that has a custom BI system could pull data from Cubby’s API to feed into their analytics). Additionally, Cubby’s nimble development may cater to enterprise requests faster – a big operator could influence Cubby’s roadmap to build specific features they need. The trade-off for large operators could be between StorEdge’s long proven track record and Cubby’s innovative potential. Enterprises that value not “rocking the boat” might stick with StorEdge/Storable for continuity (especially if they already use other Storable products). Those willing to adopt a newer platform in exchange for cutting-edge capabilities might pilot Cubby in a subset of stores to gauge the impact. Notably, both platforms support unmanned operations and hybrid models, which some large operators are experimenting with – StorEdge has many unmanned sites on its roster, and Cubby was built with both staffed and unattended sites in mind.Specific Needs or Preferences: If a business highly prioritizes a particular need, that can sway the decision:If marketing and lead generation is the top priority, StorEdge’s integration with SpareFoot and its SEO-optimized website offerings might be advantageous.If maximizing rental rates and having the most optimized revenue management is the goal, Cubby’s pricing intelligence and data-driven approach are a strong draw.For an owner who wants to be very hands-off with management (perhaps owning facilities as a passive investment), StorEdge’s automations plus the option to use third-party call centers (or Storable’s call products) can effectively allow remote management. Cubby can similarly enable an almost fully automated experience, with the bonus of AI handling routine customer queries – which might give it a slight edge in a pure “set and forget” scenario.In terms of tech ecosystem alignment, a company that already uses other Storable products (like SiteLink or SpareFoot) will find StorEdge fits in neatly. Conversely, a company interested in assembling a custom stack (say, using OpenTech’s INSOMNIAC kiosks, Teletrack, or other third-party tools) might favor Cubby’s more open integration stance.StorEdge may be better suited if you want a tried-and-true system with a broad feature set, immediate functionality out-of-the-box, and the convenience of a unified platform (especially if you plan to use Storable’s ancillary services). It’s excellent for operators who want robust features with minimal fuss, and those who value the comfort of an industry-standard solution backed by a large company. StorEdge can fit any size, but is especially popular among operators who appreciate all-in-one convenience and have moderate customization needs.Cubby may be the better fit if you are a growth-oriented operator who craves modern capabilities and a partner-like software vendor. If you intend to aggressively optimize pricing, embrace AI and new tech, and want very personalized support in doing so, Cubby offers that competitive advantage. Fast-growing companies or those looking to differentiate their customer experience (with things like seamless digital rentals and rapid support) will find Cubby appealing. It’s also a great choice for operators who aren’t afraid to adopt a newer solution in exchange for potentially better revenue and efficiency metrics.
Cubby Talk
August (full month)
September (through 9/16)
Mid-month, September is already pacing stronger than August with positive net rentals.
Leads & Conversion
Conversions remain strong and consistent due to the change in marketing.
Year-to-Date
Compared to last year at this time (only ~$4.4k in YTD revenue), this year’s performance is significantly ahead, with higher occupancy and much healthier rental activity.
Updated Takeaway
StorEdge vs. Cubby for Small Self-Storage Operators
Quick Summary
Pros & Cons for Small Operators
Table 5
Platform
Pros
Cons
StorEdge
- All-in-one, covers all core needs (rentals, billing, CRM, access)
- Proven stability, widely adopted in industry
- Integrated marketing via SpareFoot (pay only for move-ins)
- Automations support unmanned operations
- Fast phone support included
- Higher cost; payment processing fees above market average
- Online rental flow less modern (clunky checkout)
- Feature-rich but can feel overwhelming for very small operators
- Slower pace of innovation vs. newer platforms
Cubby
- Modern, mobile-friendly online checkout boosts completed rentals
- Automates daily tasks, easy for limited staff
- Built-in marketing & lead follow-up tools
- Very fast, high-touch support (hands-on onboarding)
- Transparent per-unit pricing (~$1/unit/month)
- Newer platform, shorter track record
- Still evolving; some features “green”
- Default website builder is basic, may need custom site later
- Integration library not as broad as StorEdge
There are no rows in this table
Bottom Line for Small Owners
StorEdge vs. Cubby: Which Fits Small Self‑Storage Operators?
Overview of StorEdge (Storable Edge) for Small Operators
StorEdge is an all-in-one self-storage management platform (part of Storable’s software suite) widely used across the industry. For a 1–2 facility owner, StorEdge offers a comprehensive feature set covering unit management, billing, customer communications, gate access control, insurance, and even a built-in marketing marketplace (SpareFoot). It’s designed to be user-friendly and “fully functional out of the box,” meaning even operators with limited tech experience can navigate daily tasks and onboard staff without steep training. Small operators benefit from StorEdge’s stability and the comfort of a proven solution – it has been a default choice for many storage businesses and comes battle-tested by thousands of facilities. In short, StorEdge gives a small operation enterprise-grade capabilities in one package, helping streamline rentals, automate routine workflows, and centralize your business on a single platform.
Overview of Cubby for Small Operators
Cubby is a newer self-storage software platform built with a modern, growth-focused approach. It’s designed to make running a facility simple and data-driven, which can be appealing for small owners aiming to maximize revenue. Cubby’s standout focus is on customer experience and automation: it streamlines the online rental process much like an e-commerce checkout to boost conversion rates, and it layers in intelligent analytics for pricing and marketing. For a 1–2 facility owner, Cubby provides an intuitive, cloud-based system covering core needs (unit rentals, payments, tenant portal, etc.) while introducing advanced tools usually seen in larger operations – think dynamic pricing insights, A/B testing of rates, and automated follow-ups on abandoned reservations. Despite being the newer entrant, it’s gaining traction with forward-thinking operators because of its user-friendly interface and proactive support model. In summary, Cubby aims to empower small storage businesses with cutting-edge automation and marketing capabilities without the complexity – helping even small facilities “grow on their own terms” (as Cubby’s tagline suggests).
Key Features and Ease of Use
StorEdge: For small operators, StorEdge’s broad feature set can cover virtually every aspect of running a facility. It supports online move-ins with e-signatures, automatic invoicing and late fee handling, interactive facility maps, and an integrated CRM for tenant communications. A big plus is its integration with Storable’s ecosystem – for example, SpareFoot marketplace integration can funnel online renters to your facility and charges on a pay-for-performance basis (you pay only for actual move-ins), which can save marketing dollars for a small operator. StorEdge is known for a clean, intuitive dashboard; operators of all experience levels can navigate tasks like move-ins, payments, and reports fairly easily. This ease of use is beneficial when a small facility’s staff is limited – one person can handle most admin work without extensive training. That said, StorEdge’s richness in features means there is depth to the system. Some very small owners may find they won’t use everything at first. In those cases, StorEdge still works “out of the box” without heavy setup – you can start with the basics and gradually tap into more advanced tools (like revenue management or tenant CRM) as needed. Overall, StorEdge gives small facilities enterprise-level capabilities with a reasonable learning curve, especially given its modern interface and extensive help resources.
Cubby: Cubby’s feature set is tailored to make sophisticated practices simple for small operators. Ease of use is a strong point – the software was developed in close collaboration with storage owners, so the interface feels streamlined for daily operations. Common tasks like tenant move-ins, payments, and inventory updates are automated where possible, reducing manual work. Notably, Cubby’s online rental process is optimized for conversions: it secures a customer’s credit card and rental commitment earlier in the checkout flow than traditional systems, which has been shown to increase completed rentals. If a potential tenant starts a reservation online but doesn’t finish, Cubby can flag this “abandoned cart” so your team can quickly follow up on the warm lead – a powerful feature for a small facility trying to maximize occupancy. From an operator’s side, Cubby also emphasizes data-driven ease: it presents insights (like local competitor pricing via StorTrack integration) right on your dashboard, guiding even non-technical owners to make smart pricing and marketing decisions without crunching numbers themselves. Implementing changes (e.g. adjusting rates or promotions) is user-friendly through Cubby’s interface, which is a boon if you don’t have a dedicated manager or IT staff. In short, Cubby’s platform is built to automate the busywork and simplify decision-making, meaning a small operation can run efficiently with less hands-on tinkering day-to-day.
Support and Customer Service
StorEdge Support: As a product of a large industry player (Storable), StorEdge offers comprehensive customer support as part of its subscription. The company advertises very responsive service – on average, calls answered within 60 seconds and support reps who understand the self-storage business. For a small owner, this means if you have an issue (software question, billing glitch, etc.), you can get help quickly without extra support fees. StorEdge also benefits from a broad user community and knowledge base. Many third-party management firms and call-center services are already familiar with StorEdge, so if your facilities are managed by a third party, there’s a good chance they know the system well. The trade-off with StorEdge being part of a big company is that support experiences can sometimes vary. Some small operators have noted frustration with support in recent years – for instance, slow ticket resolutions or feeling less prioritized after Storable’s growth. However, the prevailing sentiment is that StorEdge is a stable, mature platform, so serious problems are uncommon; and when help is needed, the support team has deep expertise in storage operations. Importantly, support is included at no extra cost and available via phone or online, which is reassuring for a business owner who can’t afford downtime.
Cubby Support: Cubby has made a name for itself by offering exceptional, high-touch support – a critical factor for small businesses. As a newer company hungry to grow, Cubby takes a very **“proactive, consultative” support approach with rapid response times measured in seconds, not days. In practice, small operators report that Cubby’s team is extremely accessible. If you encounter an issue or just need advice on using a feature, Cubby’s support is known to jump in quickly (often via live chat or phone) and walk you through it. They emphasize being “always available” and even helping clients succeed beyond just troubleshooting. For example, they might proactively suggest how to configure an automation to save you time or how to tweak your website integration for better results. This level of personalized guidance can be like having an extra consultant for a small operation. The trade-off is that Cubby, being newer, is continuously evolving – they release new features and updates frequently. While support will help you navigate changes, it does mean you should stay engaged with updates. The good news is Cubby’s user community is growing, and early adopters often praise the company for listening to feedback and rolling out improvements that matter to operators. In summary, Cubby provides a very hands-on support experience, which is ideal for small owners who might not be tech experts and appreciate extra hand-holding or strategic advice.
Pricing and Cost Considerations
StorEdge Pricing: StorEdge (Storable Edge) does not publicly list fixed prices; instead, it offers custom quotes depending on your facility size and needs. In general, as a full-featured system, it tends to sit in the mid-to-upper price range for self-storage software. Small single-facility operators typically fall into StorEdge’s lower pricing tiers – roughly on the order of a couple thousand dollars per year for a facility with under 100–200 units, according to industry surveys. StorEdge bills month-to-month (no long-term contract required), which is friendly for small businesses – you pay a monthly subscription and can cancel if needed without penalty. Do note that StorEdge’s payment processing is usually through Storable’s integrated merchant services. While integration is convenient, the rates can be higher than some third-party processors (one analysis showed a flat rate around 2.9% + $0.25 per transaction, or effective 3%+ fees, which is above market average). Small operators should weigh this: using StorEdge’s built-in payments means seamless operation, but you might pay a bit more in credit card fees than if you shopped around. On the flip side, being with Storable can bring cost-saving perks in marketing – e.g. the SpareFoot integration mentioned earlier can reduce advertising spend by charging only on actual move-ins. Also, StorEdge bundles a lot (tenant insurance sales, SMS/email tools, etc.) that might incur extra cost if you pieced together separate solutions. In summary, expect StorEdge to be a premium-priced solution with premium capabilities. It can absolutely be worth it for the time savings and revenue features, but small owners should budget not just for the software subscription but also consider the slightly higher payment processing fees and the possibility of annual price increases (historically ~8% per year as Storable updates pricing).
Cubby Pricing: Cubby uses a straightforward pricing model geared to be scalable for any size operation. Pricing is typically usage-based – about $1 per unit per month for the core platform. In real terms, if you have a small facility with 100 units, you’d pay roughly $100/month for Cubby. (There may be a reasonable minimum fee for very small sites, but generally it scales with your facility’s size.) This transparent per-unit pricing can be advantageous for a 1–2 facility owner because you’re essentially paying in proportion to your rental income potential. Cubby does not usually require long-term contracts either; like most modern SaaS, it’s a monthly subscription with the aim to earn your business every month. One owner who demoed Cubby in 2024 was quoted around $1000/month for a larger multi-site setup, while another reported a revised offer of “$1 per unit” as Cubby’s pricing update. This suggests Cubby adjusted to a clearer unit-based pricing to remain competitive. Importantly, Cubby’s pricing includes its full suite (management software, built-in website/checkout tools, analytics, support, etc.), so you’re not nickel-and-dimed for add-ons. By using Cubby’s integrated online rental and marketing features, a small operator might save costs on third-party web development or extra marketing software, since Cubby’s platform essentially provides those out of the box. Additionally, if Cubby’s optimized checkout and automated follow-ups help you rent even a few extra units a month, it can effectively pay for itself through increased occupancy. Payment processing in Cubby is also integrated (they’ll set you up to take cards/ACH). While specific rates aren’t published, Cubby is aware that small businesses need competitive rates – and anecdotal feedback hasn’t raised red flags about processing costs the way Storable’s have. Overall, Cubby’s pricing is transparent and growth-friendly: you pay a predictable fee that aligns with your facility size, and you potentially gain revenue upside through the platform’s efficiency and marketing advantages.
Pros and Cons for Small Operators
StorEdge: Pros & Cons for Small Facilities
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Cubby: Pros & Cons for Small Facilities
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Cons:
Conclusion
For a small self-storage owner with 1–2 facilities, both StorEdge and Cubby can effectively manage your operations, but they shine in different ways. StorEdge is a reliable, all-encompassing choice – it brings the reassurance of a long-established system with every feature you might ever require. This can translate to peace of mind and one-stop convenience, especially if you leverage Storable’s ecosystem (marketing, insurance, etc.) to the fullest. Cubby, on the other hand, offers a fresh approach tailored to maximizing a small facility’s growth. It’s laser-focused on delivering more rentals and efficiency through modern tech and hands-on support. Decision-makers should consider their priorities: if you value a proven track record and a broad feature set (and don’t mind investing a bit more or handling the website piece separately), StorEdge is a strong, “safe” choice. If you’re looking to boost online rentals, use cutting-edge automation, and get highly attentive support – and you’re comfortable with a newer solution – Cubby may provide better ROI through faster lease-ups and time saved. In many cases, small operators who are growth-minded and tech-savvy lean toward Cubby for its innovative edge, whereas those who want comprehensive, out-of-the-box stability stick with StorEdge. Either way, understanding the strengths and trade-offs outlined above will help you choose the platform that aligns best with your business goals and resources.
StorEdge vs Cubby: Self‑Storage Management Software Comparison
Introduction
StorEdge (also known as Storable Edge) and Cubby are property management software platforms tailored for self-storage facilities in the U.S. Both solutions aim to streamline daily operations, improve the tenant experience, and boost facility revenue, but they differ in approach and focus. StorEdge is an established, end-to-end platform that’s part of Storable’s integrated suite (including websites, a tenant marketplace, payment processing, access control hardware, and insurance). Cubby is a newer entrant developed in close collaboration with storage operators, designed to integrate facility management, marketing, dynamic pricing, and analytics into a cohesive, modern ecosystem. The following comparison reviews their core features, usability, support, pricing, and unique advantages, highlighting which product may suit different business sizes or needs.
Core Features Comparison
Both StorEdge and Cubby cover the essential functions needed to run self-storage facilities, including online rentals/payments, gate access control, reporting, and third-party integrations. The table below summarizes how each platform delivers on these core features:
Table 4
Feature
StorEdge (Storable Edge)
Cubby
Online Rentals & Payments
Offers online move-ins and tenant online payments through integrated websites and a storage marketplace (SpareFoot). Includes a tenant portal for reservations, electronic signatures, and autopay options.
Provides a built-in e-commerce platform to quickly launch a modern online storefront or embed online booking into your existing site. Streamlines payments processing (credit cards, ACH) and automates rentals with an optimized checkout flow to convert more inquiries into customers.
Access Control
Integrates with Storable’s own Access Control system and supports major gate systems, enabling remote door/gate management from within the software. Security gate access events tie into tenant accounts, and the platform can instantly lock out delinquent tenants if needed.
Works with a variety of access control vendors as a “willing partner.” Cubby’s open API and vendor collaboration mean operators can connect their gate/security systems for seamless access management. It supports unattended (fully automated) facilities, coordinating with gates to enable contactless move-ins and tenant code management.
Reporting & Analytics
Includes powerful reporting tools and dashboards. Users can generate out-of-the-box reports on occupancy, financials, tenant activity, etc., with scheduling to keep stakeholders informed. Multi-facility owners get corporate reports and portfolio-wide insights (e.g. consolidated financials and centralized document management across all sites). The system is browser-based and accessible anywhere, making real-time data available on any device.
Offers real-time analytics and accounting dashboards with deep data visualization. Operators can access all their data in various formats to inform decision-making. Cubby’s analytics emphasize key performance metrics (occupancy, conversion rates, revenue trends) and can drill down by site. The platform leverages data intelligence (e.g. conversion data, lead sources) to help operators make better decisions and identify growth opportunities.
Revenue Management
Provides dynamic pricing tools to automatically adjust rental rates based on market conditions and occupancy, aiming to maximize revenue per unit. Also supports configurable late fee rules, collections workflows, and auction management for delinquent units. StorEdge’s integrated tenant insurance program lets operators earn revenue from tenant insurance enrollments, with insurance sales embedded in the move-in process.
Features integrated rate management with algorithmic pricing models. Operators can set standard rates using competitive market data, then apply dynamic “good/better/best” pricing strategies to optimize each unit’s rate. Cubby even allows A/B testing of pricing and promotions – for example, trying different rates or discounts and using data to see which yields higher conversion. Over time, the system can automate rent increases for existing tenants (yield management) based on algorithms and tenant behavior.
Integrations & Extras
Fully integrated suite: As part of Storable, StorEdge natively connects to a range of add-on services – website CMS, lead management, the SpareFoot marketplace, collections automation, payment processing, and tenant insurance. These integrations ensure that online reservations, leads, and payments flow directly into the software in real time. StorEdge also supports third-party integrations via API, with a list of supported partners (e.g. marketing tools, payment gateways like Authorize.net) available in its help center.
Open ecosystem approach: Cubby is designed to work alongside other vendors in the self-storage tech stack. It integrates with marketing tools, call-center services, access control systems, insurance providers, and more. For example, Cubby’s partnership with XPS Solutions enables call-center agents to interact with Cubby’s data (inventory, pricing) in real time via API. Cubby has also integrated AI-driven chat and communications (through partners like Swivl) to automate routine customer inquiries. This collaborative integration philosophy allows operators to plug Cubby into their existing workflows and tools.
There are no rows in this table
Key takeaway: Both platforms cover the fundamental capabilities for managing a storage facility. StorEdge shines with its all-in-one Storable ecosystem and years of feature development (from online rentals to auctions), while Cubby offers a modern, data-driven twist on those features (advanced dynamic pricing, built-in customer communication tools, etc.). Each provides online payments, access control integration, robust reporting, and APIs – but the depth and style of these features differ.
Ease of Use and Interface Design
StorEdge Dashboard Interface. StorEdge is known for its user-friendly interface and intuitive navigation that lowers the learning curve for managers. The screenshot above shows StorEdge’s dashboard, which presents key metrics (leads, tenant count, occupancy, delinquency, etc.) in a clear, graphical format. A left-hand menu with logical sections (e.g. Leads, Tenants, Units, Billing, Reports) makes it easy to jump between tasks. Users praise StorEdge for being easy to navigate and understand, with information easily found thanks to a clean layout and sensible workflows. For multi-site operators, StorEdge offers a unified interface – you can switch facilities in one click and manage all locations under one login. The web-based design means managers can use it on any device or location without installing software. Overall, StorEdge’s UI feels comprehensive but still approachable; one reviewer noted that “it does everything we need to run efficiently” while remaining “very user friendly. Easy to access. Easy to understand.”.
Cubby Dashboard Interface. Cubby’s interface is modern and minimalist, reflecting its recent development with contemporary web design practices. In the example above, Cubby’s dashboard uses an activity-feed style layout, highlighting recent tenant actions (leases created, payments collected, etc.) in a timeline. Many users describe Cubby’s software as “so intuitive” that staff and even customers require little training. The platform was “meticulously crafted alongside industry operators”, which means common tasks and pain points were considered in the design. The UI emphasizes clarity – for instance, the communications module consolidates calls, texts, and emails in one place with a chat-style interface, which feels familiar and easy to adopt. Navigation menus are straightforward, and a global search bar allows quick lookup of tenants or units. Feedback from early adopters consistently mentions the clean look and logical flow of Cubby’s interface, which reduces the number of support calls from confused tenants and staff. In short, Cubby delivers a “game-changer” user experience: daily operations (like move-ins or payment collection) can be figured out without extensive training, making onboarding a breeze for new managers and customers alike.
Both StorEdge and Cubby prioritize ease of use, but they approach it differently. StorEdge provides rich dashboards and customizable reports (you can even personalize the dashboard widgets per user) to give experienced operators all the data they need. Cubby, meanwhile, focuses on streamlining workflows with automation and AI assistance (e.g. its AI-driven call transcription and grading system) so that a lean team can manage more with less effort. StorEdge’s interface might feel more feature-dense due to its broad functionality, whereas Cubby’s feels sleek and focused. For most users, both systems are considered intuitive; StorEdge has a long track record of user-friendly design (especially compared to older legacy software), and Cubby’s fresh design gets high marks for clarity. Notably, training is well-supported on both: StorEdge’s ease-of-use is cited as helpful when training a large number of managers across sites, and Cubby provides a sandbox environment during onboarding so staff can practice in the system before going live.
Customer Support Quality and Availability
StorEdge: Storable (the company behind StorEdge) offers comprehensive customer support as part of the monthly subscription. Users report that support is responsive and knowledgeable, with the support team deeply familiar with self-storage operations. In fact, Storable’s customer service line answers calls within about 60 seconds on average, so managers aren’t left waiting for help. Support is available via phone and email, and importantly, it’s unlimited (no extra charge) – it’s included in the base subscription cost. StorEdge support reps are cross-trained on all Storable products and have industry experience, enabling them to resolve issues efficiently and advise on best practices. The company emphasizes urgency in support, recognizing that the facility management software is mission-critical for daily operations. Many users highlight the peace of mind from StorEdge support: “No matter the issue, I can call and have someone walk me through it… there’s no need to feel worried”. This high-quality support is reflected in reviews, where StorEdge earned a 4.5/5 for customer support on Software Advice. Overall, StorEdge provides reliable, U.S.-based support 7 days a week, ensuring that even smaller operators without in-house IT can confidently manage the software.
Cubby: Cubby has made customer success a cornerstone of its service, taking a very high-touch and proactive support approach. Their Client Success team boasts response times measured in minutes or even seconds rather than days. In practice, this means Cubby support often addresses questions or issues almost immediately via chat or phone. They publicly track and publish their support response metrics as a commitment to accountability. Cubby provides every new client with a consultative onboarding experience: they import all historical facility data (tenants, accounting, gate codes, documents) into Cubby for you, set up your configurations, train your team in a sandbox, and only then go live when you’re comfortable. This white-glove implementation eliminates much of the pain of switching software. Post-launch, Cubby continues a “consultative, proactive” support model – their team functions almost like business consultants, helping operators set goals and using the software’s analytics to reach them. They will reach out with suggestions to better utilize features or to notify clients of new updates that could benefit their business. Support availability is essentially on-demand; one of Cubby’s slogans is that they resolve questions “in a flash.” Clients frequently praise Cubby’s team for enthusiasm and storage knowledge, noting that “their genuine enthusiasm for listening to operator feedback leads to a continuously evolving software”. In summary, Cubby offers exceptional support with a personal touch – ideal for operators who want a partner-like relationship with their software vendor.
Both companies provide strong support, but with slightly different flavors. StorEdge has a long-established support infrastructure with very fast phone response and broad industry expertise, which is great for quick problem-solving and stability. Cubby, being newer, differentiates with ultra-hands-on service – they not only react to issues but also proactively engage with clients to help improve their business. For an owner who values a consultative relationship and lightning-fast digital communication, Cubby’s support stands out. For those who prefer reliable traditional support (pick up the phone and get help within a minute), StorEdge has proven itself over time. Importantly, neither platform charges extra for support – it’s included in your subscription in both cases.
Pricing Structure and Cost Considerations
StorEdge Pricing: StorEdge is offered as a monthly subscription (SaaS) with no long-term contract required. According to Software Advice, the starting price is around $50 per month (likely per facility for the basic management software). This base fee includes the core management system and support. Because StorEdge is part of the Storable suite, operators can opt into additional services (such as website hosting, the SpareFoot lead marketplace, tenant insurance sales, or the Storable Access hardware) – these may come with separate fees or revenue-sharing arrangements. For example, payment processing through Storable would involve transaction fees, and using the marketplace might incur referral fees, but those are tied to usage rather than upfront cost. The flexible pricing allows operators of all sizes to adopt StorEdge: a small single-facility owner can start with just the core software subscription, while a larger operator might bundle multiple Storable products for a more comprehensive solution. StorEdge’s pricing is generally considered competitive in the industry, especially given the wide range of built-in features (e.g. built-in SMS and e-signature might save money on third-party tools). Additionally, Storable notes that support and updates are included in the subscription, and the month-to-month terms mean you can cancel if not satisfied. This can reduce risk for customers. In terms of cost benefits, StorEdge’s integrated platform can yield cost savings through efficiency – automation of tasks, integrated online marketing (to keep vacancies low), and fewer disparate systems all help reduce operating costs and boost revenue for a positive ROI on the software expense.
Cubby Pricing: Cubby does not publicly list fixed prices; it operates on a custom pricing model (available upon request). This typically means Cubby’s team will tailor a pricing quote based on factors like the number of facilities, number of units, and which modules or integrations the client plans to use. While specific numbers aren’t published, Cubby positions itself as a premium, all-in-one platform – you get the full suite of features (management, website, communications, revenue management, analytics, etc.) under one subscription, rather than à la carte modules. There is no indication of a long-term contract; presumably Cubby is also a SaaS monthly agreement, but this would be confirmed during the sales process. No free version or trial is advertised (demo is via request), since the onboarding is a hands-on process. In terms of cost-value, Cubby emphasizes that it “makes growth simple” and delivers “real revenue outcomes” for clients. This suggests that the software’s advanced pricing optimization and conversion-focused tools could increase a facility’s revenue, effectively offsetting the subscription cost. For example, if Cubby’s dynamic pricing and improved online checkout lead to a higher occupancy or higher rental rates, an operator could see significant revenue gains. Cubby also potentially saves costs by improving operational efficiency – e.g. its integrated communications might reduce the need for separate call center services or additional software. Another cost consideration is that Cubby works nicely with third-party vendors (like call centers, AI chatbot providers, etc.); an operator can choose best-in-class partners and still have them work through Cubby’s system. This avoids vendor lock-in and allows competitive pricing for those auxiliary services. Overall, Cubby’s pricing is bespoke and likely scaled to the operator’s size, but it is marketed as “worth it” through revenue lift and time saved. Prospective buyers should discuss with Cubby’s sales team to understand the ROI in concrete terms.
Bundled Services and Discounts: StorEdge, through Storable, sometimes offers bundled deals – for instance, if you use their management software plus their website builder and online marketplace, you get a tightly integrated setup (all data flows in one system) and possibly marketing benefits, though direct discounting isn’t public. One implicit cost-saving is StorEdge’s integration of tenant insurance: facilities can earn commission on tenant insurance sales which are seamlessly handled in the software, adding a revenue stream. Cubby’s approach to bundling is more about offering everything under one roof (software, website, phone/text system, rate management). Because it’s newer, Cubby may be willing to negotiate pricing that includes unlimited use of all features, rather than charging per feature. Both companies occasionally run promotions for conversions (waived setup fees, etc.), so it’s worth inquiring.
In summary, StorEdge has a transparent baseline price (e.g. ~$50/month per site) and modular add-ons, with month-to-month flexibility. Cubby uses custom pricing but promises a comprehensive solution aimed at increasing your revenue far beyond its cost. Smaller operators on a tight budget might appreciate StorEdge’s ability to start small, whereas growth-minded operators might see Cubby as an investment with high returns. In all cases, consider the total cost of ownership including transaction fees, add-on services, and the potential revenue upside each platform offers.
Unique Differentiators and Competitive Advantages
Beyond the basics, StorEdge and Cubby each have unique strengths that set them apart in the self-storage software market:
In summary, StorEdge leverages its comprehensive platform and long industry presence – it’s a safe, feature-rich choice with everything under one roof and a huge install base. Cubby leverages modern technology and a growth-oriented mindset – it’s an innovative choice with sophisticated revenue tools and a hands-on success team. Depending on what an operator values, these differences will weigh differently in the decision.
Suitability for Different Business Sizes and Needs
When deciding between StorEdge and Cubby, it’s important to consider the size of your self-storage operation and your specific needs:
Ultimately, both StorEdge and Cubby are scalable solutions used by operations of all sizes, from single facility owners to large portfolios. StorEdge positions itself as a “great solution whether you’re running a smaller or larger operation”, and Cubby’s platform “can be used by single- or multi-site owners of staffed or unattended sites.” The decision comes down to matching their strengths with your business’s strategy:
Conclusion
StorEdge and Cubby are both powerful property management solutions for self-storage, and each can successfully run facilities of any size – but their philosophies differ. StorEdge delivers a comprehensive, reliable toolset grounded in years of industry experience and integration across the Storable ecosystem. Cubby offers a next-generation platform focused on data-driven growth and user-centric design, backed by unusually hands-on support.
In the U.S. market, where competition and customer expectations keep rising, the choice might come down to what you prioritize for your business. If you need a one-stop solution that “just works” and want to benefit from a vast network of existing integrations (marketing, payments, etc.), StorEdge is a safe bet with proven ROI. If you aim to maximize every opportunity – every lead, every dollar of rent – and you want a partner to actively help you do it, Cubby could give you that edge through innovation and guidance.
Bottom line: A small local operator might lean towards StorEdge for its simplicity and lower entry cost, whereas a tech-savvy entrepreneur with ambitious expansion plans might choose Cubby to unlock faster growth. Mid-size operators can truly go either way depending on their management style. The good news is that both StorEdge and Cubby are highly regarded in the industry, so there isn’t a “wrong” choice – it’s about aligning the software’s strengths with your business goals. By evaluating the core features, ease of use, support, pricing, and unique advantages outlined above, you can determine which platform will ultimately help your self-storage operation thrive.
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