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Most RV parks near Poth, TX charge $35–$45 per night, $180–$200 per week, and $350–$465 per month (plus electric).Local demand is seasonal: higher in spring/summer and during winter (snowbirds), lower in extreme summer and post-holiday winter.Price-sensitive market: Monthly renters (often workers or retirees) choose based on affordability and amenities.Your current 50% occupancy suggests room to optimize pricing and improve visibility.Nightly: ~$38 (electric included)Weekly: ~$210 (discounted from nightly)Monthly: ~$360 + metered electricUndercut or match local rates to win more long-term tenants.Offer small perks (e.g., free Wi-Fi or laundry credit) to increase value.Promote your full hookups and pull-through ease.Advertise seasonally (e.g., winter specials for snowbirds).Improve online presence (campground apps, Google, Facebook).
Peak Travel Seasons: Occupancy in RV parks typically peaks in the summer months and around major holidays (e.g. spring break, Thanksgiving/Christmas road trips) when more travelers are on the move. Summer family vacations and spring wildflower season can bring transient RVers through the South Texas region. The Poth park, being on US-181 (a corridor toward the Gulf Coast), may see more overnight guests in these peak periods. Ensuring competitive nightly rates and online visibility before these seasons can capture travelers passing through.Winter “Snowbird” Influx: South Texas is a popular winter refuge for RVers (so-called “Winter Texans” or snowbirds) seeking to escape northern cold. While the deepest influx is further south in the Rio Grande Valley and Gulf Coast, the San Antonio region (including Wilson County) also benefits from milder winters. Occupancy can see an uptick from late fall through early spring with retirees and seasonal workers looking for monthly stays in a temperate climate. Offering monthly specials or multi-month discounts in winter could attract some of this snowbird segment to Poth.Off-peak Lows: The late summer (July–August) can actually see a dip in demand in inland South Texas – extreme heat can deter some travelers, and many families end vacations by mid-August as school resumes. Similarly, the post-holiday winter lull (Jan/Feb, after the holidays but before spring) is typically a slow period. During these times, parks often see lower occupancy and may reduce rates or run promotions to draw in customers. For the Poth park, these off-peak months might be ideal for targeting long-term workers (pipeline or oilfield contractors, etc.) with attractive monthly rates to maintain occupancy when tourist traffic is light.Local Events and Work Cycles: Besides general seasonality, local factors can create demand spikes. For example, oilfield activity in the Eagle Ford Shale (which underlies Wilson and Karnes Counties) has driven long-term occupancy in area RV parks during drilling booms. Parks were near full capacity during peak oil boom years, often filled with industry workers on monthly contracts. If another energy project ramps up (or a large construction project in the vicinity), demand for monthly spaces could surge even in an off-peak tourist season. Conversely, during industry slowdowns, many RV spaces open up. The park should stay attuned to these cycles. Additionally, regional events (county fairs, the Floresville Peanut Festival in October, etc.) might boost short-term bookings on certain weekends – an opportunity to implement event pricing or minimum stays if demand is high.
Competitive Undercutting: Several nearby parks are competing aggressively on price for long-term stays. For example, Quail Ridge and Poth Mini Storage & RV Park both offer roughly $350/month pad rentals, which is significantly lower than the ~$450/month rate at Pecan Springs. If our Poth park’s monthly rate is on the higher end (closer to $450), budget-conscious workers or retirees may opt for the cheaper parks unless we offer superior convenience or amenities. This suggests the local market is price-sensitive for monthly renters – many are working locally or living on fixed incomes, so a difference of $50+ per month matters. We see evidence of this sensitivity in online reviews: one reviewer noted that RV tenants paying $350 at a local park were considered to be getting a deal, calling the park “dinky” but inexpensive. This underscores that a segment of customers will tolerate fewer frills in exchange for a low price. To capture these value-seekers and raise occupancy, our park may need to align its monthly pricing closer to the lower end of the range (or justify higher prices with clear extra value).Short-Term vs Long-Term Mix: With only 10 sites, every long-term booking (monthly/weekly) has a big impact on occupancy. If currently the 5 occupied sites are all long-term renters, the park might be missing out on short-term travelers (overnighters, weekenders) to fill the other 5. Price sensitivity differs between these groups: a one-night traveler passing through might be less sensitive to a $5 difference in nightly rate (convenience and park appearance might matter more), whereas a month-long renter will certainly shop around for the best monthly deal. This means the park could potentially set a competitive monthly rate to fill those spots with workers or snowbirds (who commit for longer stays), while keeping nightly rates moderate (not the very cheapest, but fair) for transients who value the pull-through ease and utilities. If the park’s nightly rate is currently higher than the $35–$45 norm, it could deter passersby who then opt for another park or an RV-friendly campground in the area. Conversely, if the nightly rate is very low, the park might be “leaving money on the table” for those one-night stays. Striking the right balance and perhaps offering weekly discounts (to encourage a 3–7 night stay instead of just 1 night) can help capture more short-term demand and convert some overnighters into multi-night customers.Marketing and Visibility Gaps: Another reason for half occupancy could simply be that potential guests aren’t aware of the park or its offerings. If competitor parks are listed on major campground apps, have active social media, or are affiliated with networks (Good Sam, etc.), they might attract more of the demand in the area. For instance, Pecan Springs actively markets its proximity to Walmart and the Eagle Ford Shale workforce, and Hilltop RV Park advertises its “incredible value” on a dedicated website. To close this gap, the Poth park should ensure its rates and features are well-advertised on platforms like RV Life, Campendium, and Google Maps. Price sensitivity won’t matter if travelers don’t know the park is an option – but once they do find it, pricing needs to be attractive enough to draw them in over the alternatives.Amenities and Value Perception: Finally, any amenity shortfall can be a demand gap if competitors provide something the park doesn’t. For example, if our park lacks Wi-Fi, laundry, or showers, some travelers (especially long-term) might bypass it for a park that offers those comforts – even if our price is a bit lower. Given that Poth Mini and others do provide Wi-Fi and laundry, our park should at minimum highlight its strengths (spacious pull-through sites, full hookups, safety, quiet atmosphere) and consider investing in high-speed internet or partnering with a local laundromat for guest discounts. Often, addressing such gaps (even with small improvements like a picnic area or dog run) can justify our pricing and improve occupancy because guests feel they get more value.
Nightly Rate: Set the daily price around $35–$40 per night (electric included). This range undercuts the top-tier parks (which charge $45) just enough to attract one-night travelers to choose our park, without devaluing our offering. For example, a rate of $37/night could be attractive – a traveler saves a few dollars compared to the $40–$45 alternatives, yet we still earn a fair nightly income. Emphasize the pull-through convenience (no hassle for big rigs) and full hookups in marketing to justify a slightly higher nightly rate than very basic parks. During high-demand weekends or holidays, we can flex up toward $40, but generally staying at or just below the regional average will maximize overnight occupancy.Weekly Rate: Offer a generous weekly-discounted rate on the order of 6× the nightly rate. For instance, if nightly is $37, a 7-night week might be ~$222, but we could round down to $210/week (which is $30/night equivalent). This would be competitive with the $200/week standard nearby while reflecting our nightly price. A clear value like “Stay 7 nights, pay for 6” encourages travelers to extend their stay. It also appeals to those in town for short-term work or events. Importantly, keep the weekly rate inclusive of electricity (as competitors do) so guests feel they have a flat, worry-free cost. If occupancy is very low in off-season, we could even run a special like “$180/week off-peak special,” but $200–$210 is a good regular target. Advertise the weekly rate prominently – it can convince a passerby to linger in the area longer, especially if there are local attractions or they need a base to explore San Antonio (only ~40 minutes away).Monthly Rate: Align the monthly rate around $350–$375 (plus metered electric) to aggressively compete for long-term tenants. Given multiple nearby parks charge about $350, matching that lower end should fill sites faster. For example, a rate of $360/month + electricity hits a psychological sweet spot: it’s only ~$12 per day, which sounds very economical for full hookups. At this price, our park would be one of the most affordable in the area for monthly stays with full utilities, undercutting Pecan Springs by over $100/month. We should pair this with the message that we offer similar amenities (spacious sites, quiet secure location, etc.). Once occupancy rises and a base of long-term tenants is established, we can reconsider modest increases or tiered pricing (e.g. maybe $375 for new arrivals, while keeping $350 for loyal renewals). But initially, price to fill: an occupied site at $350 is better than an empty one at $450. Each additional monthly renter also brings ancillary revenue (they’ll spend in local stores, possibly buy propane, etc., enhancing local relationships).Seasonal/Promotional Adjustments: Employ slight adjustments to these base rates depending on season. In peak winter (when northern RVers are looking for monthly sites), consider a Winter Texan special – e.g. $900 for 3 months (average $300/mo) if they prepay for a full season. This kind of deal could draw snowbirds who might otherwise bypass Poth for more touristy areas; a very low effective rate in winter still brings in revenue during a period when sites might sit empty. Conversely, in high tourism summer months, we might hold closer to $40 nightly to capitalize on demand, and not advertise deep monthly discounts (since fewer people start monthly stays in midsummer). Event pricing can be used if a local festival or oilfield turnaround causes a short-term rush – for instance, require a 2-night minimum at the standard rate or temporarily pause weekly discounts if we expect to fill up anyway. The key is to remain flexible: monitor inquiries and occupancy and be ready to offer flash deals (e.g. “Last-minute weekend rate $30/night” to get a few more rigs in on a slow weekend).Value-Added Incentives: Sometimes pricing isn’t just about the dollar amount, but what’s included. To differentiate our park while charging competitive rates, we can include small perks. For example, free Wi-Fi access (if not already standard) should be provided to all guests – this is now an expectation and effectively “baked into” the price at no extra cost. We might also include free laundry for monthly guests (say, a roll of quarters or a laundry card credit each month), or a loyalty program like “Stay 6 months, get the 7th month half off” for workers who might be around for a year or more. Such perks improve the value perception without necessarily lowering the rate outright. They can tip the decision in our favor for someone comparing two $350/month parks – the one with a free laundry credit or a private storage shed available might win the customer.Monitoring and Adjustment: Finally, treat these price points as an initial strategy and monitor occupancy closely. If we implement $350–$375 monthly and suddenly fill all 10 sites with a waitlist, that’s a signal the rate could perhaps be inched up later (to maximize revenue) or that we could introduce a few premium-priced sites (if some lots are larger or have shade, for example). On the other hand, if occupancy remains low even after aligning with market rates, then the issue may not be pricing – it could be marketing reach or other factors. In that case, doubling down on advertising (campground directories, a simple website or Facebook page with our rates, signage on the highway) would be the next step. The goal is a balanced approach: use competitive pricing as a tool to increase occupancy to, say, 80%+, and then refine the strategy once the park has momentum and word-of-mouth.
Competitive Landscape: Nearby RV parks charge monthly rates ranging from roughly $350 to $525, depending on amenities and location. The lowest-priced options (around $350/month) tend to be no-frills parks, while parks with security gates, Wi-Fi, and facilities charge $450 or more. Action: Benchmark your pricing against similar-level parks – if your amenities are basic, stay at the lower end of the range to compete.Amenity Differentiation: Parks like Pecan Springs RV Resort (Floresville) justify a higher rate (~$465/month plus electric) by offering paved pads, gated entry, free Wi-Fi, and clean bathhouses. In contrast, Poth Mini Storage & RV Park charges ~$350/month with utilities included but provides only basic services. Action: If possible, add or highlight amenities (reliable Wi-Fi, laundry, security lighting) to stand out and support modestly higher prices.Regional Demand Trends: Poth sits on the edge of the Eagle Ford Shale region, so RV demand often comes from oilfield and construction workers. During oil booms, occupancy surges; busts see many empty spots. Currently, oil activity is steady but not surging, which means occupancy is likely in a normal range (e.g. 80–85% in well-run parks). Action: Market aggressively to traveling workers (oil, pipeline, etc.) and also to travelers passing through on US-181. Flexibility (weekly rates, no long leases) can attract these groups.Rate Structure: Many parks in the region include utilities in monthly rates or charge a flat electric fee for 50-amp service (e.g. Kenedy RV Park charges $500 for 30A and $535 for 50A, all inclusive). Others keep a lower base rent and bill electricity separately (e.g. Pecan Springs $465 + electric). Action: Consider including water/sewer and trash in the base rate (standard practice) and decide on electric: for simplicity in a workforce market, an all-inclusive flat rate can be appealing, but metering electric encourages conservation and keeps base rent lower. Choose the approach that fits your operations and local customer preference.Seasonality and Adjustments: While not a major tourist destination, peak usage may occur in cooler months when traveling RVers head south, or during local project surges. Some parks offer discounts for multi-month stays or slight seasonal rate adjustments. Action: Monitor your occupancy monthly. If you have many vacant spots in off-peak times, you could run a promotion (e.g. first month at $50 off, or a winter Texan special) to boost occupancy. Conversely, if there’s a waiting list or full occupancy, it signals you could test a small rate increase or implement premium pricing for new arrivals.Marketing & Online Presence: Competitors are listed on platforms like Yelp, RoverPass, and have dedicated websites or Facebook pages highlighting their features and rates. Action: Ensure your park is easily found online with up-to-date info and reviews. Highlight any unique advantages (e.g. “quiet country setting in Poth,” or “easy online payments”) and your competitive rates. This can draw customers comparing options in the Poth/Floresville/Kenedy area.
RV Park Research Meeting notes
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Added by
8x20 and 8x30 work add insulated and remove non climate verbiage
@Andrew Aue
Fri, Nov 14
Push ECRI higher on 8x20 and 8x30 units
@Andrew Aue
Fri, Nov 14
Separate RV Park in Cubby
@Ryan Dayhoff
@Marketing Department
Fri, Nov 14
Update Core Page for 8x20 and 8x30
@Ernest Gomez
Fri, Nov 14
Checking on Pro Pics
@Marketing Department
Fri, Nov 14
RV Park rate increases, steep
@Andrew Aue
Fri, Nov 14
Fri, Nov 14
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🔑 Key Findings (Short Summary):
💵 Recommended Pricing for Your Park:
🧭 Strategic Tips:
📊 Competitor Snapshot:
Table 2
RV Park
Nightly
Weekly
Monthly
Notable Amenities
Pecan Springs
$45
$200
$465 + electric
Wi-Fi, bathhouse, gated, laundry
Poth Mini
~$35
~$165
~$350 + electric
Wi-Fi, playground, secure gate
Eagle’s Nest
$45
$200
$450 + electric
Large sites, shady, kid-friendly
Quail Ridge
$25–30
$200
$350 + electric
Basic, no-frills
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Let me know if you’d like help applying these insights to your website or marketing strategy.
Supply and Demand Analysis for RV Park Lots in Poth, Texas
Summary
A review of the local RV park market around Poth, Texas reveals moderate demand but significant competition, especially for long-term stays. Similar RV parks in the area charge roughly $30–$45 per night, $165–$200 weekly, and $350–$465 per month (plus electricity) for full hookup sites. Many competing parks offer amenities like free Wi-Fi, laundry facilities, and gated security, which attract long-term tenants such as oilfield workers and Winter Texans. Demand in the region fluctuates seasonally – higher in peak travel months (spring/summer and holidays) and during winter for southern Texas, but softer in extreme summer heat or off-peak periods. Currently operating at 50% occupancy, the 10-site park in Poth has an opportunity to adjust pricing and marketing to fill vacant spots. By aligning rates with local averages (or slightly undercutting them) and offering attractive weekly and monthly discounts, the park can improve occupancy while maximizing revenue. Below, we detail the competitive landscape, seasonal demand trends, observed demand gaps, and strategic pricing recommendations.
Competitive Pricing & Amenities Comparison
The table below compares nearby RV parks similar to the Poth park, focusing on their pricing and amenities. All offer full utility hookups (electric 30/50 amp, water, sewer), but differences in amenities and price points influence their occupancy and appeal:
Table 1
RV Park (Location)
Size
Amenities & Features
Rates (Daily/Weekly/Monthly)
Pecan Springs RV Resort (Floresville, ~8 mi)
~54 sites
Full hookups (30/50A), concrete pads, free Wi-Fi, showers & bathrooms, 24-hr laundromat, gated access. Quiet country setting near town & Eagle Ford Shale field.
Poth Mini Storage & RV Park (Poth, ~2 mi)
~20 sites<sup>†</sup>
Full hookups (20/30/50A), large pull-thru lots, free high-speed Wi-Fi, laundry facilities, picnic areas & cabanas, playground; fully fenced with keypad gate (on-site self-storage). Rural, quiet setting.
Not publicly posted. (One renter reports ~$35/day, $165/week incl. electric; $350/month + electric).
Eagle’s Nest RV Park (Floresville, ~10 mi)
~40 sites
Full hookups, spacious 40’×60’ sites on a 50-acre ranch, huge oak trees for shade. Offers free Wi-Fi and a small playground; family and pet-friendly.
$45/day; $200/week (electric incl.); $450/month + electric. (Rates based on 2 adults)
Quail Ridge RV Park (Stockdale, ~15 mi)
~20 sites
Full hookups (50A), free Wi-Fi; simple country park with basic laundry and pet-friendly policy. Minimal frills, but quiet setting off the highway.
Hilltop RV Park (Pleasanton, ~25 mi)
25 sites
Full hookups (30/50A), laundromat (residents only), on-site management. Countryside location adjacent to 100+ acres of greenbelt; known for a “nice breeze” on the hill. All utilities (electric, water, Wi-Fi) included in long-term rates.
Primarily long-term: Intro rates were advertised (incl. electric). Estimated ~$400–$500/month all-inclusive. Weekly available; no daily transient stays.
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<small><sup>†</sup>Note: Poth Mini’s exact RV lot count not publicly listed; size is estimated from reviews.</small>
Average Market Rates: As shown, the typical nightly rate in this area is around $35–$45 for a full-hookup site. Weekly rates cluster near $180–$200, often with electricity included. Monthly base rates range from about $350 at no-frills parks up to $465 at the nicer resorts. (Monthly tenants usually pay their own metered electric, while short-term stays include power in the rate.) The Poth park’s current pricing should be benchmarked against these figures. If it’s charging near the upper end (e.g. >$400/month) without offering more amenities, it may be priced above market for the area, given that a local competitor offers similar full-hookup sites for ~$350/month. On the other hand, if nightly rates are much lower than ~$35, there may be room to raise them slightly in peak seasons – but generally the goal should be to stay competitive or just under local averages to attract more renters.
Amenities & Value-add: Most competing parks provide at least basic amenities (Wi-Fi, laundry, paved or gravel pads) to add value for the price. Notably, Pecan Springs and Poth Mini offer modern conveniences like Wi-Fi and clean bathhouses, which set them apart and justify their higher monthly rates. In contrast, a bare-bones park with only hookups and no Wi-Fi or bathhouse must compete on price (e.g. Quail Ridge’s low $350 monthly). The subject park in Poth boasts full utilities and pull-through sites, which is a good start; if it lacks other amenities (Wi-Fi, laundry, etc.), adding or advertising such features could help justify robust rates. Overall, travelers and long-term residents in this region are price-sensitive and will compare both rates and amenities when choosing a park. Next, we consider seasonal factors that affect how many customers are searching for RV spots at various times of year.
Seasonal Demand Trends
Like much of Texas, the Poth area experiences seasonal fluctuations in RV travel demand. Key trends include:
Implications: Overall, the Poth park can expect stronger occupancy in March–June and Oct–Dec, and softer demand in the hottest summer weeks and mid-winter. By anticipating these patterns, the park can adjust pricing seasonally (e.g. slightly higher rates during high-demand months, discounted promotions in slow months) and tailor marketing (for instance, advertise winter monthly rates to snowbirds, or summer specials for family travelers). Next, we examine where current demand gaps exist and how price sensitivity plays into filling those empty spots.
Demand Gaps and Price Sensitivity
Despite decent regional demand, the fact that the park is at only 50% occupancy (5 out of 10 sites filled) indicates a demand gap – likely due to pricing, marketing reach, or a mix of both:
In summary, the park is operating below capacity mainly due to stiff local competition on price and adequate supply of RV sites in the area. Customers have choices, so they will gravitate to the best value for money – which is a combination of price, amenities, and convenience. By recalibrating our pricing strategy (discussed next) and boosting our value proposition, we can aim to capture the unmet demand and turn that 50% occupancy into a much healthier level.
Pricing Recommendations
To improve occupancy and revenue, we recommend a dynamic pricing strategy that stays in line with local market rates while offering enticing deals for longer stays. Below are specific pricing recommendations for daily, weekly, and monthly rates, along with strategic considerations for each:
Recommended Rate Summary: Based on the above, a recommended rate structure for the Poth RV park is: ~$38/night, $210/week, and $360/month (+ electric) as a starting point, with seasonal specials (e.g. slight increases up to $40/night in peak times, or multi-month winter discounts). This structure directly addresses the local price competition and should attract both transient and long-term guests. For example, at $360, our monthly price is on par with the budget parks but our park offers pull-through convenience and full hookups in a pleasant setting – a strong value proposition to fill those empty spots. By improving occupancy, even at a somewhat lower price per site, the total revenue should climb. Five more monthly tenants at ~$360 would add over $1,800/month in revenue, far outweighing any small rate cuts. As occupancy grows, we can then fine-tune rates upward carefully, ensuring we don’t out-price the demand.
In conclusion, the optimal pricing for this small RV park is one that matches the local market’s affordability expectations while highlighting the park’s equal or better amenities. Through competitive daily/weekly rates and an aggressively priced monthly option, the park can capture a larger share of the area’s RVers – converting its current supply surplus into a revenue-maximizing asset. By remaining nimble with pricing and continuously monitoring demand patterns, the park will be well-positioned to improve its occupancy beyond 50% and boost overall income in the coming seasons.
RV Park Pricing & Demand Summary – Poth, Texas
Main Findings and Pricing Recommendations
Research indicates that RV parks around Poth, Texas experience moderate demand tied largely to oil industry activity in the Eagle Ford Shale region. During past oil booms, parks filled up and could charge premium rates, but downturns forced rate cuts to retain tenants. Currently, demand is stable but not at boom-time peaks. Local competitors charge roughly $350 to $500+ per month for full hookup RV sites, with higher prices generally reflecting better amenities or proximity to high-demand areas.
Pricing Recommendation: Position your park’s rates to be competitive on the lower end of this range unless you offer superior amenities. For example, many nearby parks charge around $350–$400 per month for basic service (often including utilities). Parks with more features (gated access, Wi-Fi, bathrooms, etc.) command closer to $450–$500 monthly (plus metered electric). A sensible approach is to set a monthly base rate near $350–$400 to attract long-term tenants, and meter electricity separately to cover utility costs (this keeps the base price attractive while recouping power usage). For short-term stays, consider a nightly rate around $35–$45 and a weekly rate around $175–$200, which aligns with regional norms. These prices are low enough to stay competitive and fill sites, but can be adjusted upward if local demand rises (for instance, during any future oil field uptick or seasonal influx). Regularly recheck competitor prices and occupancy trends; if your park offers extra amenities or consistently stays full, a gradual rate increase toward the regional average ($450+) may be warranted. Overall, focus on value: competitive rates combined with clean, safe facilities will attract and retain RV customers in the Poth area.
Key Insights and Action Steps
Local Competitor Rates & Amenities
Below is a comparison of key competitors near Poth, TX, summarizing their pricing and amenities:
Table 3
RV Park (Location)
Nightly
Weekly
Monthly
Key Amenities / Notes
Poth Mini Storage & RV Park (Poth, TX)
N/A (long-term only)
N/A
Full hookups (30/50A, water, sewer). Minimal amenities on-site (primarily storage & RV slots; no noted Wi-Fi or facilities). Quiet, basic country setting.
Hilltop RV Park (Pleasanton, TX)
N/A (weekly/monthly focus)
Available (rate not public)
25 sites. Full hookups; utilities & Wi-Fi included. Laundry facility on-site; paved roads, concrete pads. On-site manager. Targets oil workers; ~84% occupancy typical.
Pecan Springs RV Resort (Floresville, TX)
54 sites. Gated with 24/7 surveillance; full hookups (30/50A). Free Wi-Fi, clean bathhouse with hot showers, laundry (on-site), concrete pads, paved roads. Quiet, upscale country atmosphere.
Kenedy Village RV Park (Kenedy, TX)
~40 sites. All utilities & fast Wi‑Fi included. Full hookups (20/30/50A, city water/sewer). Bathhouse with showers, laundry facilities on-site. Quiet park geared to short or long-term workforce stays; on-site man
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