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Eve HigginsEve HigginsEve Higgins
Ad spend: ~$900Results: ~3 rentals and 4 high-intent sales calls12 calls from ads, 4 of which tagged as sales calls = 33.3% conversion rate
Imported Past Blogs: brought in and formatting previous posts; some may appear incomplete during the process.Copy: Adding more copy to the page to enhance local SEO.
A script that can read the promos in the unit grid that will dynamically update the text and/or graphic on the website banner
1 Negative, 16 four stars or more
12 2025
1/06 Meeting
Premiere Fargo
Status
Search
Status
Topic
Notes
Date
Assigned To
Banner/digital footprint - only heated loading dock/unloading dock
Tue, Jan 6
Review budget for 1,200 up to 1,500
Wed, Jan 7
Grass roots/direct mail campaigns
Thu, Jan 8
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Google Ads Performance Summary, December 2025 (30-Day View)
The ads are driving real move-ins and serious leads at a healthy cost, with strong conversion rates that indicate renters.
Bottom line: Google Ads is working efficiently even on a 30-day revenue basis, and ROI improves as tenants stay longer.
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Phase
Timing
Monthly Budget
Goal
Why This Makes Sense
Winter Hold
Dec–Feb
~$900–$1,200
Protect brand, capture limited demand
Avoid over-spending in slow months
Early Spring Ramp
Mar–Apr
~$1,200–$1,500
Capture rising search demand
Demand increases naturally
Peak Season Ramp
May–Aug
$1,500+ (as needed)
Maximize lease-up velocity
Best cost efficiency
Fall Normalize
Sep–Oct
Scale down gradually
Maintain occupancy
Avoid demand drop-off
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Website Homepage
Promo Banner
Completed
What We’re Working On Next
Once a week posting on Google Business Profile and Facebook.
17 Reviews in December 2025
Google Business Profile Stats
Keyword Ranking
Flyer / Hand-Out / Email
Rack Cards
Custom Reporting Solution (Marketing)
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