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Roslyn Costanzo

Writer, Marketer & Content Specialist

About Me

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I am a freelance writer specializing in lifestyle content and my PR and marketing background means that I can also write impactful copy and media releases.

I’ve been blogging since 2012 under the moniker

Styleforage⁠

and have recently started a joint influencer project called

Roz & Erin In The Valley⁠

where I create, write, and produce social content and videos about fashion, recipes, and the best places to visit in Hamilton and beyond.

I also work as the producer and researcher on a monthly parenting and youth development podcast called

Shaping Our World⁠

, for Muskoka Woods and most recently I have put my skills to use as Head of Communications at THE LNK. There I develop and maintain the content calendar, create the content for all social channels, conceptualize and execute the weekly e-mail newsletter, and assist in event-planning and PR initiatives as needed.

Contact Information

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Phone:

647-292-4851⁠

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E-mail:

roslyn@styleforage.com⁠

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Skills

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Mastery of English grammar and spelling

Writing SEO-friendly content

Social media management and promotion

Enthusiastic & personable

Excellent communication skills

Podcast Production & Research

Video Editing

Meticulous attention to detail

Knowledge of the non-profit cultural sector

Marketing asset development

Work Experience

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Communications

I joined THE LNK, a Canadian fashion start-up, in May where I work as Head of Communications. In that capacity I develop and maintain the content calendar, create the content for all social channels, conceptualize and execute the weekly e-mail newsletter, and coordinate events and PR initiatives as needed.

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`THE LNK`⁠
- Head of Communications, May 2024-present

Podcast Producer & Researcher

My most recent work in podcasting research and production leverages all my past experience to help craft interview questions and guest bios that have helped elevate the Muskoka Woods: Shaping Our World podcast hosted by Chris Thompson, CEO of Muskoka Woods. I then write the blog posts to accompany each episode.

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`Muskoka Woods: Shaping Our World`⁠
- Podcast Producer and Researcher, 2023-present

Lifestyle & Social Writer

Drawing on my experience as a mom with style savvy, I propose and write instructional stories about women’s and children’s fashion specifically tailored to the website. I also style fun and trendy looks for the accompanying image galleries.

Muskoka Woods - Blog Writer, 2023-present

Leading With Nice - Writer and Editor, 2022-present

Walmart.ca: theHUB - Parenting & Shopping Contributor, 2017-2018

Huffington Post - Lifestyle & Parenting Contributor, 2015-2017

Today’s Parent - Style Contributor, 2013

STRUTT Wearable Art Show - Content Creator and Social Media Manager, 2013

Public Relations Writer

I write effective media releases about food and lifestyle products and events for national media relations campaigns.

The PR Department Inc.

Public Relations Consultant 2008 to present

As part of a small boutique PR firm I gained experience in all facets of public relations, from the strategic development of campaigns to writing media releases and executing special events for a roster of fashion, food, and lifestyle brands.

I managed accounts and performed media relations resulting in product placement and editorial opportunities for clients in the largest national media outlets. Other responsibilities included training and managing new staff and interns, and copy-editing all campaign materials produced in-house.

Fashion & Styling

I love fashion and spend a disproportionate amount of time putting together outfits, which I have been able to translate into my career.

Sharp: The Book for Men

Style Contributor, 2010 to 2011

My role at the bi-annual luxury lifestyle guide, was to write narratives to accompany the fashion editorials in the Style Essentials section.

Audi Magazine

Associate Style Editor 2009 to 2010

At this publication my role focused on styling the fashion editorials, organizing photo shoots, and writing cutlines for the fashion pages.

Sharp Magazine

Associate Style Editor 2008 to 2010

I worked alongside the Style Editor and Editor-in-Chief to determine style content and conceptualize the fashion editorial for each issue. I also wrote fashion-related copy in the form of celebrity style profiles, instructional articles, interviews, and narratives to accompany the fashion spreads.

My major responsibility was styling the fashion editorials, which included liaising with designers, PR reps, and retailers to select clothing and build looks based on seasonal trends, in addition to styling the models on-set. I also planned all aspects of photo shoots from scouting locations, communicating with photographers, selecting models, and participating in the selection of final proofs. Finally, I wrote the cutlines for the fashion content in the magazine.

Education

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York University, Toronto, ON.

MA Art History and Graduate Diploma in Curatorial Studies, September 2005

I was awarded a prestigious Social Science and Humanities Research Council Scholarship (SSHRC) in my second year of studies.

Brock University, St. Catharines, ON.

BA (Hons) in Visual Arts, April 2001

I was on the Dean’s List and was awarded the Sylvia Osterbind award for highest achievement in art history.

Other Experience

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Niagara Artists Centre, St. Catharines, ON.

President, Board of Directors, 2010-2011.

Member, Board of Directors, 2001-2010.

Contributor, “Covering Niagara: Studies in Local Popular Culture” Wilfrid Laurier University Press, 2010.

I contributed a chapter called, “Back to Our Roots: How Niagara Artists Centre Became Popular Again”, to the book that highlights arts and pop culture in the Niagara Region.

Writing & Content Samples

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Editorial

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Roslyn Costanzo - Today's Parent Roslyn Costanzo www.todaysparent.com⁠

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What every mom needs in her beach bag...for herself - Today's Parent Beach toys? Check. Snacks? Check. Moms remember everything for the kids when heading to the beach, but they often forget about themselves. But we haven't! www.todaysparent.com⁠

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SHARP-Book-for-Men.pdf drive.google.com⁠

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10 holiday fashion essentials for moms - Today's Parent Visiting family for the holidays? This 10-piece capsule wardrobe will have you looking stylish at every festive occasion. www.todaysparent.com⁠

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SHARP-fall-guy.pdf drive.google.com⁠

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PR Writing

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zonin-valentines-release.pdf drive.google.com⁠

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oikos-press.pdf drive.google.com⁠

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Podcasting

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Math Education Revolution: A Chat with Vanessa Vakharia on Raising Math-Loving Kids Vanessa joins us for an enlightening and fun conversation about math positivity with insights on transforming math culture! muskokawoods.com⁠

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Blogging

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The Power of Outdoor Education: Why Taking Your Students on a School Trip is a Must Outdoor education is a powerful tool for development, and Muskoka Woods is the perfect location for students to take their learning outside! schools.muskokawoods.com⁠

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Guarding Our Youth: A Candid Conversation on Canadian Human Trafficking with Sofia Friesen Join us in this episode as we delve into the heavy but crucial issue of human trafficking in Canada with guest Sofia Friesen. muskokawoods.com⁠

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Social

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THE LNK on Instagram: "At THE LNK you’ll find must-have items for your home, from decorative bowls to cake stands and even cutlery. Check out our curation of homeware made by artisans from around the world, at the 🔗 in our bio. An exciting partnership between THE LNK and @hudsonsbay means that Gado Living and Araana Homes products are also available at Hudson’s Bay stores across Canada! #ShopTheWorld #THELNK #EmergingBrands #Homeware" 8 likes, 0 comments - shopthelnk on October 17, 2024: "At THE LNK you’ll find must-have items for your home, from decorative bowls to cake stands and even cutlery. Check out our curation of homeware made by artisans from around the world, at the 🔗 in our bio. An exciting partnership between THE LNK and @hudsonsbay means that Gado Living and Araana Homes products are also available at Hudson’s Bay stores across Canada! #ShopTheWorld #THELNK #EmergingBrands #Homeware". www.instagram.com⁠

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THE LNK on Instagram: "Adding a third piece by way of a jacket, a hat, a scarf, or even a bold piece of jewelry, is what takes you from simply being dressed to having style. Up your fashion quotient with one of the many unique third pieces on THE LNK: 1) from glowing gold chokers by Indian brand, NO NA MÉ 2) to chunky knit accessories by Barcelona-based, Studio Cumbre. Invest in your style at the link in our bio. #THELNK #EmergingBrands #ShopTheWorld" 10 likes, 2 comments - shopthelnk on October 8, 2024: "Adding a third piece by way of a jacket, a hat, a scarf, or even a bold piece of jewelry, is what takes you from simply being dressed to having style. Up your fashion quotient with one of the many unique third pieces on THE LNK: 1) from glowing gold chokers by Indian brand, NO NA MÉ 2) to chunky knit accessories by Barcelona-based, Studio Cumbre. Invest in your style at the link in our bio. #THELNK #EmergingBrands #ShopTheWorld". www.instagram.com⁠

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Roz Costanzo & Erin Mansouri on Instagram: "It’s cocktail Friday and this week we’re making Roz’s favourite drink, a Dark and Stormy. This is the perfect drink for this time of year because it has a warmth and spiciness to it owing to the dark rum and the ginger beer but it’s also refreshing, thanks to the lime. It manages to straddle two seasons—and it couldn’t be easier to make! Dark and Stormy (we make ours in a rocks glass instead of the traditional highball and use less rum). 1 oz Gosling Black Seal Rum (you can use any dark rum but Roz once read that this one was the best for all dark rum cocktails AND a Dark and Stormy traditionally calls for Goslings Black Seal) Ginger beer to the top of the glass (about 5 oz) (We like The Great Gentleman the best) 1/2 oz fresh-squeezed lime juice Ice Lime wheel for garnish Directions: Fill glass with ice Pour rum over ice and fill glass to top with ginger beer. Squeeze in lime juice and garnish with a lime wheel. That’s it! Go enjoy a Dark and Stormy!" 34 likes, 7 comments - rozanderininthevalley on November 17, 2023: "It’s cocktail Friday and this week we’re making Roz’s favourite drink, a Dark and Stormy. This is the perfect drink for this time of year because it has a warmth and spiciness to it owing to the dark rum and the ginger beer but it’s also refreshing, thanks to the lime. It manages to straddle two seasons—and it couldn’t be easier to make! Dark and Stormy (we make ours in a rocks glass instead of the traditional highball and use less rum). 1 oz Gosling Black Seal Rum (you can use any dark rum but Roz once read that this one was the best for all dark rum cocktails AND a Dark and Stormy traditionally calls for Goslings Black Seal) Ginger beer to the top of the glass (about 5 oz) (We like The Great Gentleman the best) 1/2 oz fresh-squeezed lime juice Ice Lime wheel for garnish Directions: Fill glass with ice Pour rum over ice and fill glass to top with ginger beer. Squeeze in lime juice and garnish with a lime wheel. That’s it! Go enjoy a Dark and Stormy!". www.instagram.com⁠

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Roz Costanzo & Erin Mansouri on Instagram: "We have already posted about these electric arc candle lighters from @amazon and how much we love them but this one’s even better because it’s pink and perfect for Valentine’s Day! We used it to light our DIY hand-painted heart tapers. Link to buy is in our profile! #amazon #amazonfinds #heartcandle #valentinesdaygift #valentinesday #electriccandlelighter #rozanderininthevalley #dundas #fundas #hamont #hamiltonmoms #canadianmoms #discoverunder5k #pinkroom #pinkinteriors" 21 likes, 7 comments - rozanderininthevalley on February 5, 2024: "We have already posted about these electric arc candle lighters from @amazon and how much we love them but this one’s even better because it’s pink and perfect for Valentine’s Day! We used it to light our DIY hand-painted heart tapers. Link to buy is in our profile! #amazon #amazonfinds #heartcandle #valentinesdaygift #valentinesday #electriccandlelighter #rozanderininthevalley #dundas #fundas #hamont #hamiltonmoms #canadianmoms #discoverunder5k #pinkroom #pinkinteriors". www.instagram.com⁠

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Roz Costanzo & Erin Mansouri on Instagram: "Buffalo Chickpea Wraps These are a great high-protein lunch or dinner-in-the-go and they take no time to make. Ingredients: (Makes 2 wraps) 1 tablespoon olive oil 15 oz chickpeas (425 g), 1 can ½ teaspoon garlic powder 1 pinch salt ¼ cup buffalo sauce (75 g) (we love Maritime Madness!) ⅓ cup hummus (45 g) 1 tablespoon lemon juice 1 tablespoon water 2 large tortillas romaine lettuce tomato, sliced Directions: 1. In a large pan, heat olive oil over medium heat. Once the oil begins to shimmer, add the chickpeas and cook until lightly browned, 2-3 minutes. 2. Add the garlic powder, salt, and buffalo sauce and cook for 2 more minutes, until the sauce thickens and the chickpeas have browned. Set aside. 3. In a small bowl combine the hummus, lemon juice, and water and whisk thoroughly. 3. To assemble a wrap, top a tortilla with romaine, chickpeas, tomatoes, then drizzle on the dressing. 4. Fold in the sides of the wrap and roll up like a burrito. Enjoy!" 23 likes, 5 comments - rozanderininthevalley on January 17, 2024: "Buffalo Chickpea Wraps These are a great high-protein lunch or dinner-in-the-go and they take no time to make. Ingredients: (Makes 2 wraps) 1 tablespoon olive oil 15 oz chickpeas (425 g), 1 can ½ teaspoon garlic powder 1 pinch salt ¼ cup buffalo sauce (75 g) (we love Maritime Madness!) ⅓ cup hummus (45 g) 1 tablespoon lemon juice 1 tablespoon water 2 large tortillas romaine lettuce tomato, sliced Directions: 1. In a large pan, heat olive oil over medium heat. Once the oil begins to shimmer, add the chickpeas and cook until lightly browned, 2-3 minutes. 2. Add the garlic powder, salt, and buffalo sauce and cook for 2 more minutes, until the sauce thickens and the chickpeas have browned. Set aside. 3. In a small bowl combine the hummus, lemon juice, and water and whisk thoroughly. 3. To assemble a wrap, top a tortilla with romaine, chickpeas, tomatoes, then drizzle on the dressing. 4. Fold in the sides of the wrap and roll up like a burrito. Enjoy!". www.instagram.com⁠

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