I am a freelance writer specializing in lifestyle content informed by my love of fashion and shopping, and my PR background also means that I can write impactful media releases.
Mastery of English grammar and spelling Writing SEO-friendly content Social media management and promotion Keen eye for fashion and trends Meticulous attention to detail Enthusiastic and personable with excellent communication skills
Freelance Writer, October 2013 - present
PR Writer, various freelance projects
I write effective media releases about food and lifestyle products and events for national media relations campaigns.
Parenting/Shopping Contributor, walmart.ca: theHUB, Toronto, ON.
I wrote and researched informative articles directed at millennial moms and first-time parents, about what to look for when buying a variety of baby products—from playpens to crib mattresses.
Shopping/Lifestyle Contributor, parentdish.ca, Toronto, ON.
My shopping expertise allowed me to write informative “round-ups” of the latest and greatest kids and baby products and I also wrote fun, tips-based lifestyle stories aimed at parents and parents-to-be.
Style Contributor, todaysparent.com, Toronto, ON.
Drawing on my experience as a new(ish) mom with style savvy, I proposed and wrote instructional stories about women’s and children’s fashion specifically tailored to the website. I also styled fun and trendy looks for the accompanying image galleries.
Niagara Artists Centre, St. Catharines, ON.
Content Creator and Social Media Manager, September - November 2013
Conceptualized and wrote all content for the STRUTT blog, leading up to the event, which marked the thirteenth annual instalment of the largest wearable art show in Canada. I was also responsible for STRUTT’s social media presence across several platforms including Twitter, Instagram and Facebook.
Sharp: The Book for Men, Toronto, ON.
Style Contributor, 2010 to 2011
My role at the bi-annual luxury lifestyle guide, was to write narratives to accompany the fashion editorials in the Style Essentials section.
The PR Department Inc., Toronto, ON.
Public Relations Consultant, 2008 to 2011
I took advantage of being part of a small, four-person team at the boutique firm, to gain experience in all facets of public relations from the strategic development of campaigns to writing impactful media releases, and executing special events for a roster of fashion, food, and lifestyle brands. I managed accounts and performed media relations resulting in product placement and editorial opportunities for clients in the largest national media outlets. Other responsibilities included training and managing new staff and interns, and copy-editing all campaign materials produced in-house.
Audi Magazine, Toronto, ON.
Associate Style Editor 2009 to 2010
At this publication my role focused on styling the fashion editorials, organizing photo shoots, and writing cutlines for the fashion pages.
Sharp Magazine, Toronto, ON.
Associate Style Editor 2008 to 2010
I worked alongside the Style Editor and Editor-in-Chief to determine style content and conceptualize the fashion editorial for each issue. I also wrote fashion-related copy in the form of celebrity style profiles, instructional articles, interviews, and narratives to accompany the fashion spreads. My major responsibility was styling the fashion editorials, which included liaising with designers, PR reps, and retailers to select clothing and build looks based on seasonal trends, in addition to styling the models on-set. I also planned all aspects of photo shoots from scouting locations, communicating with photographers, selecting models, and participating in the selection of final proofs. Finally, I wrote the cutlines for all of the fashion content in the magazine.
Blogger, styleforage.com, June 2012 to September 2018
I wrote a blog that chronicled my personal style with some beauty and decor mixed in. As a means of disseminating my work, I established a social media presence across several platforms including Facebook, Twitter, and Instagram. Running the Wordpress site allowed me to hone my technical skills resulting in my understanding of HTML and Photoshop fundamentals. I also used Google Analytics to monitor site traffic and applied SEO principles with the aim of increasing visitors to my blog.
York University, Toronto, ON.
MA Art History and Graduate Diploma in Curatorial Studies, September 2005
I was awarded a prestigious Social Sciencesand Humanities Research Council Scholarship (SSHRC) in my second year of studies.
Brock University, St. Catharines, ON.
BA (Hons) in Visual Arts, April 2001
I was on the Dean’s List and was awarded the Sylvia Osterbind award for highest achievement in art history.
Blogging & Social