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Roslyn Costanzo
Writer, Marketer & Content Specialist
About Me
I am a freelance writer specializing in lifestyle content and my PR and marketing background means that I can also write impactful copy and media releases.
I’ve been blogging since 2012 under the moniker and have recently started a joint influencer project called where I create, write, and produce social content and videos about fashion, recipes, and the best places to visit in Hamilton and beyond.
I also work as the producer and researcher on a monthly parenting and youth development podcast called , for Muskoka Woods and most recently I have put my skills to use as Head of Communications at THE LNK. There I develop and maintain the content calendar, create the content for all social channels, conceptualize and execute the weekly e-mail newsletter, and assist in event-planning and PR initiatives as needed.
Contact Information
Skills
Work Experience
Communications
I joined THE LNK, a Canadian fashion start-up, in May where I work as Head of Communications. In that capacity I develop and maintain the content calendar, create the content for all social channels, conceptualize and execute the weekly e-mail newsletter, and coordinate events and PR initiatives as needed.
- Head of Communications, May 2024-present
Podcast Producer & Researcher
My most recent work in podcasting research and production leverages all my past experience to help craft interview questions and guest bios that have helped elevate the Muskoka Woods: Shaping Our World podcast hosted by Chris Thompson, CEO of Muskoka Woods. I then write the blog posts to accompany each episode.
- Podcast Producer and Researcher, 2023-present
Lifestyle & Social Writer
Drawing on my experience as a mom with style savvy, I propose and write instructional stories about women’s and children’s fashion specifically tailored to the website. I also style fun and trendy looks for the accompanying image galleries.
Globe & Mail - Special Projects Writer, 2025
Muskoka Woods - Blog Writer, 2023-present
Leading With Nice - Writer and Editor, 2022-present
Walmart.ca: theHUB - Parenting & Shopping Contributor, 2017-2018
Huffington Post - Lifestyle & Parenting Contributor, 2015-2017
Today’s Parent - Style Contributor, 2013
STRUTT Wearable Art Show - Content Creator and Social Media Manager, 2013
Public Relations Writer
I write effective media releases about food and lifestyle products and events for national media relations campaigns.
The PR Department Inc.
Public Relations Consultant 2008 to present
As part of a small boutique PR firm I gained experience in all facets of public relations, from the strategic development of campaigns to writing media releases and executing special events for a roster of fashion, food, and lifestyle brands.
I managed accounts and performed media relations resulting in product placement and editorial opportunities for clients in the largest national media outlets. Other responsibilities included training and managing new staff and interns, and copy-editing all campaign materials produced in-house.
Fashion & Styling
I love fashion and spend a disproportionate amount of time putting together outfits, which I have been able to translate into my career.
Sharp: The Book for Men
Style Contributor, 2010 to 2011
My role at the bi-annual luxury lifestyle guide, was to write narratives to accompany the fashion editorials in the Style Essentials section.
Audi Magazine
Associate Style Editor 2009 to 2010
At this publication my role focused on styling the fashion editorials, organizing photo shoots, and writing cutlines for the fashion pages.
Sharp Magazine
Associate Style Editor 2008 to 2010
I worked alongside the Style Editor and Editor-in-Chief to determine style content and conceptualize the fashion editorial for each issue. I also wrote fashion-related copy in the form of celebrity style profiles, instructional articles, interviews, and narratives to accompany the fashion spreads.
My major responsibility was styling the fashion editorials, which included liaising with designers, PR reps, and retailers to select clothing and build looks based on seasonal trends, in addition to styling the models on-set. I also planned all aspects of photo shoots from scouting locations, communicating with photographers, selecting models, and participating in the selection of final proofs. Finally, I wrote the cutlines for the fashion content in the magazine.
Education
York University, Toronto, ON.
MA Art History and Graduate Diploma in Curatorial Studies, September 2005
I was awarded a prestigious Social Science and Humanities Research Council Scholarship (SSHRC) in my second year of studies.
Brock University, St. Catharines, ON.
BA (Hons) in Visual Arts, April 2001
I was on the Dean’s List and was awarded the Sylvia Osterbind award for highest achievement in art history.
Other Experience
Niagara Artists Centre, St. Catharines, ON.
President, Board of Directors, 2010-2011.
Member, Board of Directors, 2001-2010.
Contributor, “Covering Niagara: Studies in Local Popular Culture” Wilfrid Laurier University Press, 2010.
I contributed a chapter called, “Back to Our Roots: How Niagara Artists Centre Became Popular Again”, to the book that highlights arts and pop culture in the Niagara Region.
Writing & Content Samples
Editorial
PR Writing
Podcasting
Blogging
Social
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