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3 Key Biases in Product and How to avoid them
1. Affinity Bias
Affinity bias is the unconscious tendency to get along with others who are like us. It is easy to socialize and spend time with others who are not different. It requires more effort to bridge differences when diversity is present
2. Confirmation Bias
A confirmation bias is a type of cognitive bias that involves favouring information that confirms your previously existing beliefs or biases.
3. Survivorship Bias
Survivorship bias is the act of focusing on successful people, businesses, or strategies and ignoring those that failed.
Overcoming Cognitive Biases
1. Authority Bias
The tendency to attribute greater weight and accuracy to the opinion of an authority figure. Example: Giving a higher weightage on feature that is suggested by senior member.
2. Survivorship Bias
Survivorship bias is the act of focusing on successful people, businesses, or strategies and ignoring those that failed.
Seven skills of Product Manager
Branding for Builders
Brand
It is the unique story that consumers recall when they think of you.
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People started using Lyft because of a lot of allegation against Uber. It led people to uninstall the application.
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Software has three unique characteristic
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Examples
Difference between PM and PMM
Product Management
Product Marketing Manager
PM and PMM
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