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Messaging Framework - Nutgraf

At Nutgraf, we’re a content journalism agency that’s hyper-focused in the kind of organizations we partner with. We specialize in working with no-code SaaS startups with a B2B customer model. However, what exactly is a no-code startup?
First off, not every no-code/low-code startup defines itself using those exact terms. They may not even officially acknowledge that they fall within those categories. However, they all have a few things in common. Here’s how we choose which companies to partner with, plus how we deliver value to them based on their unique needs.
Creator Focus: They all have a product that lets you “build” something. That could be something like an MVP, an app, a website, a form, a landing page, a leads database, or anything else. It could also be anything that addresses a part of the building process, such as analytics or wireframing, rather than the whole of it. We choose this segment not only because we have a lot of experience delivering results to no-code/low-code startups, but also because we’re genuinely passionate about the build process.
User Interaction: The first point really stretches the definition of no-code, so let’s narrow it down a bit. No-code companies usually require frequent interaction between the user and the platform. This means that it’s not a plug-and-play solution and users need to stay engaged to drive value, rather than set it up and forget it. Retention is more important to revenue, so educating the user on the product’s features, benefits, and workflows becomes very important.
Technical Focus: It goes without saying, but no-code or low-code tools are meant to reduce the technical overhead of a task. That said, plenty of no-code solutions cater to a technical audience, they just help you do what you do faster and more efficiently. These companies require niche content, original research, and platform expertise — so they often derive the most benefit from the kind of services we offer at Nutgraf.
Product Focus: Product marketing is a big part of what we do at Nutgraf. It defines how we approach SEO, research interviews, content promotion, and even PR. That’s why no-code companies — ones that are often going up against incumbents in their respective industries and bank on the quality of their product most of all — have the most to gain from partnering with us. We communicate product value early and often, but using storytelling techniques and without making everything seem like a sales ploy.

Elevator Pitch

What: The only (full-service content marketing service)
How: that (combines product marketing with content journalism)
Who: for (CEOs, CMOs, Marketing Heads, and Content Managers)
Where: in (no-code software-as-a-service startups)
Why: who (want to drive user acquisition and improve customer retention)
When: during (Seed Stage to Series B and beyond)

Products/Services/Features

Product Marketing
Brand Journalism
Data Visualization
Search Engine Optimization
Digital PR

Results/Outcomes/Benefits

Increase Recurring Revenue
Drive User Acquisition
Raise ARPU Percentage
Facilitate Product Adoption
Improve Customer Stickiness

Ideal Customer Profile

ICP 1
Company Profile: No-code SaaS startups with an estimated TTM revenue of $1M-$10M, currently between funding rounds of Seed Stage through Series A. 1-20 employees max. Based in the US.
Job Roles: CEO, CMO, VP/Head of Marketing, VP/Head of Growth
Priorities: Revenue, ROI, Leads
Themes: Getting the most value out of their marketing investment, Streamlining execution of day-to-day workflows without micromanagement.
ICP 2
Company Profile: No-code SaaS startups with an estimated TTM revenue of $10M-$50M, currently between funding rounds past Series A. 21-50 employees max. Based in the US.
Job Roles: Product Marketing Manager, Content Manager, SEO Manager
Priorities: Leads, Conversions, Traffic
Themes: Finding an agency partner who meshes well with their existing processes, Delivering on the KPIs specific to their role within the assigned budget.
JTBD Worksheet
0
Role
Goals
Challenges
Pain Points
Success Markers
KPIs
Pitch
1
CEO
Achieving product-market fit, securing funding, scaling the business, building a strong team
Limited resources, high competition, maintaining cash flow, managing investor expectations
Balancing short-term and long-term goals, managing risk, maintaining strategic vision across daily operational challenges
Securing funding, achieving profitability, growing the user base
Monthly Recurring Revenue (MRR), Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate
“A performance-focused content marketing campaign that drives revenue — without beating around the bush.”
2
CMO
Building brand awareness, establishing a strong market presence, improving overall marketing ROI
Limited budget, proving marketing ROI, staying ahead of market trends
Aligning marketing strategies with business goals, demonstrating the value of marketing initiatives to other stakeholders
Increased brand recognition, lead generation, customer engagement
Lead Conversion Rate, Cost Per Lead, Customer Acquisition Cost (CAC), Return on Marketing Investment (ROMI)
“Expect twice the ROI you’d get from leading content marketing agencies, thanks to a focus on content production AND distribution.”
3
VP/Head of Marketing
Developing and implementing a comprehensive marketing strategy, managing the marketing team, aligning marketing goals with business objectives
Justifying marketing spend, coordinating with other departments, staying updated with marketing trends
Proving the ROI of marketing activities, managing a diverse team, balancing strategic and tactical responsibilities
Increased brand visibility, successful campaign execution, improved lead generation
Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), Conversion Rates, Customer Acquisition Cost (CAC)
“A content marketing agency that gives you an 800%+ ROI after the first 12 months of engagement — at the same price point as your next full-time marketing hire.”
4
VP/Head of Growth
Driving user acquisition, retention, and revenue growth
Identifying the most effective growth channels, coordinating with product and marketing teams, managing growth experiments
Balancing short-term growth with long-term sustainability, managing expectations from stakeholders
Increased user base, improved user retention, revenue growth
Monthly Active Users (MAUs), Churn Rate, Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV)
“A proven process for getting the most revenue out of your inbound motion — our founder helped Glide Apps achieve 2.3x organic revenue in 11 months.”
5
Product Marketing Manager
Positioning the product in the market, driving product adoption, coordinating product launches
Understanding customer needs, differentiating the product in a crowded market, communicating the product's value proposition
Aligning product development with market needs, managing cross-functional teams
Successful product launches, positive customer feedback, increased product adoption
Product Adoption Rate, Net Promoter Score (NPS), Customer Satisfaction Score (CSAT)
“A product-led content initiative that communicates the true value of what you offer — helping you drive user acquisition and improve retention.”
6
Content Marketing Manager
Develop and implement content strategies, manage content creation, improve content engagement
Producing high-quality content consistently, proving the ROI of content marketing, staying ahead of content trends
Difficulty in demonstrating the value of content marketing efforts, managing content creation, aligning content marketing with sales
Increased content engagement, improved lead generation through content, positive customer feedback
Content engagement rate, leads generated through content, content ROI
“From strategy to distribution — get everything (or anything) you need to run a successful content campaign that delivers results, all under a single roof.”
7
SEO Manager
Improve website ranking, increase organic traffic, improve website conversion rate
Staying up-to-date with SEO trends, proving the ROI of SEO efforts, managing SEO projects
Difficulty in demonstrating the value of SEO efforts, managing SEO projects, aligning SEO with other marketing functions
Improved website ranking, increased organic traffic, improved website conversion rate
Organic traffic, keyword rankings, bounce rate, conversion rate
“Focus on the KPIs that really matter — using a product-led content motion that targets high-intent keywords to drive conversions.”
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