At Nutgraf, we’re a content journalism agency that’s hyper-focused in the kind of organizations we partner with. We specialize in working with no-code SaaS startups with a B2B customer model. However, what exactly is a no-code startup?
First off, not every no-code/low-code startup defines itself using those exact terms. They may not even officially acknowledge that they fall within those categories. However, they all have a few things in common. Here’s how we choose which companies to partner with, plus how we deliver value to them based on their unique needs.
Creator Focus: They all have a product that lets you “build” something. That could be something like an MVP, an app, a website, a form, a landing page, a leads database, or anything else. It could also be anything that addresses a part of the building process, such as analytics or wireframing, rather than the whole of it. We choose this segment not only because we have a lot of experience delivering results to no-code/low-code startups, but also because we’re genuinely passionate about the build process.
User Interaction: The first point really stretches the definition of no-code, so let’s narrow it down a bit. No-code companies usually require frequent interaction between the user and the platform. This means that it’s not a plug-and-play solution and users need to stay engaged to drive value, rather than set it up and forget it. Retention is more important to revenue, so educating the user on the product’s features, benefits, and workflows becomes very important.
Technical Focus: It goes without saying, but no-code or low-code tools are meant to reduce the technical overhead of a task. That said, plenty of no-code solutions cater to a technical audience, they just help you do what you do faster and more efficiently. These companies require niche content, original research, and platform expertise — so they often derive the most benefit from the kind of services we offer at Nutgraf.
Product Focus: Product marketing is a big part of what we do at Nutgraf. It defines how we approach SEO, research interviews, content promotion, and even PR. That’s why no-code companies — ones that are often going up against incumbents in their respective industries and bank on the quality of their product most of all — have the most to gain from partnering with us. We communicate product value early and often, but using storytelling techniques and without making everything seem like a sales ploy.
What: The only (full-service content marketing service)
How: that (combines product marketing with content journalism)
Who: for (CEOs, CMOs, Marketing Heads, and Content Managers)
Where: in (no-code software-as-a-service startups)
Why: who (want to drive user acquisition and improve customer retention)
When: during (Seed Stage to Series B and beyond)
Search Engine Optimization
Increase Recurring Revenue
Drive User Acquisition
Raise ARPU Percentage
Facilitate Product Adoption
Improve Customer Stickiness
Ideal Customer Profile
Company Profile: No-code SaaS startups with an estimated TTM revenue of $1M-$10M, currently between funding rounds of Seed Stage through Series A. 1-20 employees max. Based in the US.
Job Roles: CEO, CMO, VP/Head of Marketing, VP/Head of Growth
Priorities: Revenue, ROI, Leads
Themes: Getting the most value out of their marketing investment, Streamlining execution of day-to-day workflows without micromanagement.
Company Profile: No-code SaaS startups with an estimated TTM revenue of $10M-$50M, currently between funding rounds past Series A. 21-50 employees max. Based in the US.
Job Roles: Product Marketing Manager, Content Manager, SEO Manager
Priorities: Leads, Conversions, Traffic
Themes: Finding an agency partner who meshes well with their existing processes, Delivering on the KPIs specific to their role within the assigned budget.
Achieving product-market fit, securing funding, scaling the business, building a strong team
Limited resources, high competition, maintaining cash flow, managing investor expectations
Balancing short-term and long-term goals, managing risk, maintaining strategic vision across daily operational challenges
Securing funding, achieving profitability, growing the user base