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You App - AI Image Filter

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Image Cover

Image Cover

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Objective: Conceptualize and design a mobile app that uses AI image filter technology to create an engaging and enjoyable daily-use application. The app should allow users to apply fun and creative filters to their photos, enhancing their daily experiences and encouraging regular use. Aim to reflect the simplicity and intuitive design style of the Locket app.

Background: In a world where visual storytelling has become paramount, You app was born out of a desire to revolutionize how people enhance and share their photos.

With a mission to make photo editing intuitive, fun, and accessible, You app was developed to provide an extensive array of creative filters and effects, empowering users to transform ordinary moments into extraordinary visual stories.

You app is designed to be your daily companion. Whether you’re a social media influencer, a photography enthusiast, or someone who loves capturing life’s moments, You app provides the tools you need to make your photos shine.

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Introduction

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Persona

Name: Sophia Martinez

Age: 28

Occupation: Social Media Influencer

Background:

Sophia is a vibrant and creative social media influencer based in Los Angeles. With a follower base of over 100,000 on Instagram, she is always on the lookout for innovative ways to keep her content fresh and engaging. She loves photography and often posts pictures of her daily life, travel adventures, and fashion shoots. Sophia values apps that offer ease of use, high functionality, and creative potential.

Scenario:

Sophia starts her day by planning her social media posts. She opens the You app, which she recently discovered and has quickly become one of her favorite tools for editing photos. The app’s clean and intuitive design reminds her of her other favorite app, Locket.

First, Sophia checks the Home for Algorithms Timeline Page to see what filters and effects are currently trending. This feature helps her stay up-to-date with the latest trends and ensures her posts are always current and engaging. She sees that the “Vintage Glamour” filter is currently popular, which aligns perfectly with her next photo shoot theme.

Next, she navigates to the Discovery Page, where she can explore all the AI image filters available on the app. She browses through the collection, each filter presented with a small preview, and finally decides to use the “Sunset Glow” filter for her latest beach photo.

Sophia uploads her selected image to the Image Upload and Conversion Screen. The process is smooth and user-friendly: she selects the image from her gallery, chooses the “Sunset Glow” filter, and within seconds, she sees the transformed image. The vibrant hues and enhanced details make the photo look stunning.

Before posting, Sophia decides to explore some premium filters. She is directed to the Subscription Paywall Screen, which clearly outlines the benefits of the premium subscription, including access to exclusive filters and advanced editing tools. Convinced by the value, Sophia subscribes and gains access to even more creative options.

Satisfied with her edited photo, Sophia posts it on Instagram. Within minutes, her followers are engaging with her post, complimenting the beautiful filter effects. Thanks to You app, Sophia consistently delivers high-quality, eye-catching content, keeping her audience captivated.

Target Persona

Name: Sophia Martinez

Age: 28

Occupation: Social Media Influencer

Demographics:

• Location: Los Angeles, California

• Education: Bachelor’s Degree in Communications

• Tech Savviness: High

• Social Media Presence: Active on Instagram, TikTok, and Twitter

Psychographics:

• Interests: Photography, Fashion, Travel, Social Media Trends

• Lifestyle: Urban, Trendsetter, Highly Social

• Values: Creativity, Aesthetics, Efficiency

Goals:

• To create engaging and visually appealing social media content

• To stay ahead of social media trends and use the latest tools

• To streamline the photo editing process with intuitive and powerful apps

Frustrations:

• Time-consuming photo editing processes

• Limited creativity with traditional photo editing apps

• Keeping up with rapidly changing social media trends

Usage Scenario:

Sophia uses You app daily to edit and enhance her photos before posting them on social media. She values the app’s trending features and diverse range of filters, which help her maintain a unique and appealing social media presence. The app’s user-friendly interface ensures she can quickly edit her photos, even on the go.

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Main Features

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Home & Discovery - Filter Selections

Home - Algorithms Timeline Page

Purpose:

The Algorithms Timeline Page is designed to keep users informed about the latest trends in AI image filters and effects. This feature ensures users stay updated with what’s popular, helping them create content that is timely and engaging.

Key Features:

1. Trending Filters:

• A dynamic list of filters currently trending among the user base.

• Each trending filter includes a thumbnail preview, and the number of times it has been used.

• Filters are ranked based on their popularity and engagement metrics.

2. Trending Effects:

• Highlights of trending effects, such as “Vintage Glamour” or “Sunset Glow,”.

• Showcase of top users or influencers who are setting trends with their creative use of filters.

3. Notifications and Updates:

• Alerts for new filter releases and updates to existing filters.

• Push notifications for significant trends or challenges that are gaining traction.

User Experience Flow:

1. Landing:

• Upon opening the app, users can access the Home - Algorithms Timeline Page by default.

• The page presents a clean, visually appealing timeline view with horizontal scrolling for different categories (Trending Filters & Effects).

2. Interaction:

• Users can tap on any trending filter or effect to use it, including example images.

3. Engagement:

• Encourages users to try out trending filters directly from the timeline page by providing a quick “Use Filter” button.

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Discovery Page

Purpose:

The Discovery Page is an exploration hub where users can browse and discover all the AI image filters available in the app. This feature provides a comprehensive overview of the creative tools at their disposal, encouraging experimentation and creativity.

Key Features:

1. Filter Categories:

• Filters are organized into various categories such as Neon, Vintage, Modern, Seasonal, and more.

• Each category includes a collection of filters, making it easy for users to find the type of effect they are looking for.

2. Search and Filter:

• A powerful search bar allows users to find specific filters by name or keyword.

• Filters can be sorted by most used, newest, or categories to help users find the best options quickly.

3. Preview and Try:

• Each filter is presented with a thumbnail preview and an option to see an enlarged preview on a sample image.

• Users can try out filters in real-time on their own photos directly from the discovery page.

4. Favorites and Collections:

• Users can save filters and added to their My List for easy access in the future.

• Option to create and save collections of favorite filters, categorized by the user’s preference.

User Experience Flow:

1. Landing:

• Accessible from the main menu, the Discovery Page opens to a visually appealing grid view of filter categories.

• Users are greeted with a featured filter or category to spark interest.

2. Interaction:

• Tapping on a category opens a list of filters within that category, each with a preview thumbnail.

• Users can tap on individual filters to see detailed information and example images.

3. Engagement:

• Users can apply filters directly from the discovery page, with a seamless transition to the image upload and conversion screen.

• Encourages exploration by highlighting new and popular filters and allowing users to share their favorite filters with friends.

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Paywall

Purpose:

The paywall screen is designed to convert free users into paying subscribers by clearly presenting the benefits of the premium features. It provides users with two subscription options—monthly and annual—and two tiers—Essential and Pro—each offering different levels of access and benefits.

Key Features:

1. Subscription Options:

• Monthly Subscription:

• Essential: $23.99/month

• Pro: $69.99/month

• Annual Subscription:

• Essential: $239.99/year (equivalent to $19.99/month)

• Pro: $699.99/year (equivalent to $58.33/month)

2. Tier Details:

• Essential:

• 99 Credits per month

• 24/7 Customer Support

• 90 Days history

• Pro:

• All Essential features

• Unlimited credits

• 360 Days history

3. Benefits Highlight:

• Visual and textual representation of the benefits associated with each tier, helping users understand the value of upgrading.

4. Discounts and Savings:

• Emphasis on cost savings for choosing the annual subscription over the monthly subscription.

• Highlight special introductory offers or discounts if applicable.

5. User Experience:

• Clean, minimalistic design in line with the overall app aesthetics.

• Clear call-to-action buttons for selecting the preferred subscription plan.

• Easy navigation back to the app if the user decides not to subscribe at the moment.

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Figma link:

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