Objectives

Sustainable Business

Budget Positive

Revenue from ad partners

KPIs

Revenue ($)

Ad Partners (#)

Product Improvements

Budget Negative

Spending on product improvement and expansion

KPIs

Users (#)

Quality metric (?)

Iconic Brand

Budget Negative

Spending on marketing and brand establishment

Spending on public narrative shift for community journalism

KPIs

Press Hits (#)

Event Attendance (#)

Prolific Fundraising

Budget Positive

Revenue from: Institutional, Corporate, Major and Membership Fundraising

KPIs

Revenue ($) by revenue stream

# of Donors (#) by revenue stream

Values Aligned Programming

Budget Negative

Spending for community programming

KPIs

Participants (#)

Best-in-Class Workplace

Budget Negative

Spending for overhead

KPIs

Workplace evaluation (?)