Clifford Burroughs is the creator of the Really Simple philosophy. A set of seemingly random career steps in small, medium and large businesses, combined with a thoughtful, insight driven approach, led to a set of observations about what increased the chances of success by leveraging simplicity thinking.
Most people struggle to get it, they are so conditioned to celebrate and reward complication. This means that the book and the thinking challenge these biases and provide enlightening examples and propose solutions that people struggle to believe they didn’t think of before.