Part 1: Complete Audit of Landing Page & Media Plan
1. Landing Page Audit & Compt. Analysis
Perform a detailed audit on the landing page and share suggestions to improve on
• Load Speed
• Call to Action (CTA)
• Visual Design
• Mobile Optimization
2. Media Plan, Compt. Analysis and work for a test campaign with ad details on what can work
As a test, we will only focus on META as a channel for the campaign.
Daily budget- INR 2000-3000
Number of ads - 2-3
AOV- INR 99
CAC- INR 150-200 to begin with, can be optimised over time to reach an ROI of 2.
Please note, unless LTV is optimised, in the Indian marketing at a price point of INR 99 it will be difficult to scale much at a positive ROI.
Part 2: Ongoing Performance Ads Strategy
1. Ad Creatives
• Hook: “Get Premium Access for just ₹99!” – emphasize the value traders will get for such a low price.
• Short Videos/Demos: Show the platform’s benefits, like real-time market insights, automation features, etc.
• Testimonials & Success Stories: Share how traders have used the platform to make better trades and profits.
• Emphasize Scarcity: “Only 100 seats available at this price!” to drive urgency.
2. Audience Targeting
• Creative-Based Targeting:
With Meta, these days only creative targeting works. Audience targeting will not be used.
Our creatives will be designed in such a way, that helps us build relevance to target users for the content we have and the insights they can drive with the purchase.
3. Optimization & Scaling - Campaign setup and optimisation to be done by us. However, content and landing page changes needs to be worked on by the brand.
Proposal:
Audit ( one time ) - INR 50k ( also includes a test campaign )
Retainer ( monthly ) - INR 35k per month ( if we choose to work for a more longer term )
Ad spends ( to be borne and added by brand ) - INR 60k to INR 1 lakh per month for a recurring activity. For a test, we can do that
Ad Creatives - Content to be shared by brand, only editing can be done by us.
Inclusions:
Ad planning
Creative strategy
Reporting
Alternate day optimisation
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