Market, Competitor And Trends Research Recipe

Purpose 🥅

The purpose of this task is to:

To know what kind of content is being created on Instagram and Facebook

To understand our audience better by doing detailed market research

To observe what our brand’s competitors our doing

To distill all of these observations in a single irresistible offer to be used in our creatives

Steps 👞

Open a notebook or a digital draft to write down observations throughout the process

Below are the things we are trying to observe

Any headlines that grab your attention

Words that grab your attention

Visuals that grab your attention

What do people want

What problems are people really struggling with

What products have people tried and what do they hate about them

Any ideas that come to mind while doing this research

Start with trends research

Start your day here spend at least 15-20 minutes in the reels section of your Instagram account, shorts section of youtube and your regular feed for to observe statics

You are not just looking for ads but for all the content that is performing well on the platform

Remember ads are just content and you want to create content that is best suited for the platform

Don’t just watch content analyse it look at how the hooks are used, what is the promise of a pay off, when is the promise delivered, etc.

Update trends bank

Go to the trends sheet

Update top content that you think would be valuable to refer to in the future

Do market research

Do competitor research

Create or update irresistible offer

FAQ’s 🤔

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