Concepts Recipe

Purpose

The purpose of this task is to:

Help you write amazing concepts that eventually become winning ads

Think of the objective of the ad that you want to write

Based on your account analysis think of what you want to achieve with the ad creative

Is it an iteration or a new experiment that you want to test

And the kind of audience you want to hook

Write hooks

Write the craziest ideas that come to your mind

And then do a hook check-

Does the hook promise a payoff

Does the hook grab the attention of your ideal audience?

Does the hook fit into one of our ad structures?

Does the hook have the potential of becoming a simple script?

Is the visual hook interesting and shocking to look at?

Write the creative brief

Just find the creative briefs template and fill it

Should we do more videos or static ads?

Answer

What are visual and explanatory products? Should I write different types of ads for them?

Answer

Question

Answer

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