Hook-Promise of A Payoff (BOMB 💣)

Unique Setup

Structure

Sticky Idea

Irresistible Offer

Product Reveal hold

Additional Features

Payoff (BOMB BLAST 💥)

CTA

Don’t reveal the product or that you are talking about a product.

Structures-Problem Solution, Us vs Them, Transformation, Before and after

Anatomy Of An Irresistible Offer-

Transformation

Time For Transformation

Trust

Comparison

Urgent Monetary Benefit

Anatomy If Trust-

The How Behind The Transformation

External Proof By Organisations

External Proof By Customers

Visual Proof

Anatomy Of The Sticky Idea-

Ultimate Transformation

Time For Transformation

Product Differentiator

Unicorns 🦄

What if we test all 4 structures in all 3 formats as our first launch

test 2 types of dicsounts

Test multiple types of copies

Basically go on a journey to answer a set of questions about the brand

And keep finalising the the answers till we find the solution

Basically rather than a results log we do a hooks log,strugture log