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About Us
Pr0duct1sm was founded by Jonathan Benassaya in 2023 to help entrepreneurs and executives in their journey.
Jonathan Benassaya is a seasoned product leader and strategic advisor with over 20 years of experience in driving innovation and growth across the tech industry. His expertise makes him an invaluable asset for companies seeking transformative product leadership and strategic guidance.
As a Fractional Chief Product Officer, Jonathan brings a wealth of experience from his roles as CPO at Life360 and Senior Director of Product Management at Meta. At Life360, he led a team of 150 people and spearheaded key acquisitions while delivering meaningful growth. At Meta, he managed a team of 70 PMs, overseeing platforms processing $150B in annual transactions and launching innovative blockchain and AI-driven projects.
Jonathan's product strategy expertise is evident in his entrepreneurial ventures. As co-founder of Deezer, he pioneered the music streaming industry, growing the company to $100M ARR. He founded StreamNation, an AI-driven personal media center, and IronChain, an SEC-registered AI-driven robo-advisor for cryptocurrencies, demonstrating his ability to translate vision into successful products.
Jonathan has a proven track record in execution assessment and optimization. At Meta, his team's impact was in the billion-dollar range. His experience spans startups to tech giants, allowing him to identify and address execution challenges across various scales.
As an executive coach and advisor, Jonathan currently supports cutting-edge startups like SkinBit (AI in healthcare), Maestrix.ai (AI in marketing), and 49ing (AI in sports analytics). He leverages his technical knowledge, product expertise, and business acumen to guide companies and executives in navigating complex technological landscapes.
Jonathan holds an MBA in Corporate Finance from ESSEC Paris and a Master of Science in Mechanical Engineering from École Nationale Supérieure des Arts et Métiers. His unique combination of technical depth and strategic vision enables him to drive innovation and growth in today's AI-driven business environment.
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