By outlining key aspects such as customer pains and gains, product features, pain relievers, and gain creators, you can better understand target audience, establish a competitive advantage, and ensure your product effectively addresses customer needs.
Put yourself in your customers’ shoes. Consider their wants, values, and frustrations to create a crisp definition of the audience you’re speaking to. Provide 2-3 sentences that cover demographics here, then start thinking through more specifics below.
Jobs to be done
Create a list of tasks or goals your customers are trying to accomplish.
Functional: List the features that enable customers to accomplish their jobs to be done. Emotional: Describe the features that evoke positive emotions and enhance the customer experience. Social: Identify the features that cater to social needs, such as networking or collaboration.
Pains and gains
Pains identify the challenges, frustrations, and obstacles. Gains describe the desired outcomes, benefits, and positive experiences.
Pain relievers and gain creators
Pain relievers are solutions that alleviate customers' challenges or frustrations, making their lives easier. Gain creators are features that generate added value, benefits, or positive experiences, enhancing customers' satisfaction and overall outcomes.
Team value proposition brainstorm
Brainstorm value proposition ideas, and invite your team to upvote the best ones. Try on include the top 2-3 benefits, and focus more on value than features.
Spend 10 minutes brainstorming value proposition ideas as a team. After that time, vote on the submissions that resonate most with you, and discuss as a team