Product Launch Template: The 8 proven tools to execute a flawless product launch

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Product Launch Template: The 8 proven tools to execute a flawless product launch

Copy this template certified by Product School to plan and execute successful product launches.

Product School

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Launch Checklist for Product Managers

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Frame the launch⁠

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Write the

Press Release⁠

Launch Brief⁠

(choose one)

Document and mitigate known

Risks⁠

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Align stakeholders⁠

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Lock down key

Stakeholder Approvals⁠

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Record

Meeting Notes⁠

as you meet with your team

Track decisions made in the

Decision Log w/ Slack⁠

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Launch!⁠

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Build a

Launch Plan⁠

and make sure everyone on the team knows their launch day tasks

Set the launch metrics in

Metric Scorecard⁠

. Be sure to update and report on them after the launch

Launch the product! 🚀

Run a

Retrospective⁠

with your team to reflect on what went well and opportunities to improve

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Launch Dashboard

Launch Day:

Wed, Dec 29, 2021

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443 days ago

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to launch

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2

⁠

out of

13

⁠

Launch Plan⁠

tasks completed

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3

⁠

important

decisions logged⁠

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2

⁠

out of

5

⁠

risks are Red severity

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3

⁠

out of

6

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Stakeholder Approvals⁠

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Launch approvals

Launch approvals

Awaiting decision

Lola Tseudonym

Marketing

Felix Marlin

Support

Blocked

Polly Rose

Engineering

Approved

Alan Chowansky

Marketing

Adam Davis

Legal

Buck Dubois

Sales

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