Skip to content
Competitor Comparison Template: Finding opportunities and threats through your competitors
Rank your competitors key attributes with a competitor comparison templateOther resources
More
Share
Explore

Rank your competitors key attributes with a competitor comparison template

Copy this template certified by Product School to find opportunities and threats from ranking your competitors

What is a competitor comparison template?
A competitor comparison template allows you to rank your competitors by various attributes to find opportunities for your startup. By focusing on a few key attributes, you can score each of your competitors in a consistent way. Each attribute can also have a different weight so that the final score is a weighted average of each attribute. Your team can focus on broad market attributes or more specific product feature attributes in your competitor comparison template.

⁠
Use this Competitor Comparison template
⁠
⁠

How to use this competitor comparison template
Copy this doc
Enter in names of your competitors, attributes to score, and weights for each attribute
Score each attribute for your company and competitors from 1-5
Share the doc with the relevant stakeholders by clicking Share at the top of the page
Delete this intro (everything above the line break below)
⁠

Step 1: Add attributes and scores
Note: Weight should add up to 100%

⁠
Add Attribute
⁠
⁠
Search
Attribute
Weight
Your company
Company 1
Company 2
Company 3
1
Customer experience
30%
2
Product breadth
20%
3
Market penetration
5%
4
Ability to execute
10%
5
Product quality
20%
6
Community support
15%
There are no rows in this table
100%
Sum
⁠

Step 2: View weighted scores
Search
Attribute
Your company weighted score
Company 1 weighted score
Company 2 weighted score
Company 3 weighted score
1
Customer experience
0.90
0.30
0.90
1.20
2
Product breadth
0.60
1.00
0.40
0.60
3
Market penetration
0.25
0.20
0.25
0.25
4
Ability to execute
0.20
0.30
0.30
0.50
5
Product quality
0.60
1.00
0.80
0.60
6
Community support
0.75
0.30
0.45
0.30
There are no rows in this table
3.30
Sum
3.10
Sum
3.10
Sum
3.45
Sum
⁠


⁠
⁠
⁠
⁠


What is a competitor comparison template?
How to use this competitor comparison template
Step 1: Add attributes and scores
Step 2: View weighted scores
Other resources
Related Docs
The Notion User's Guide to Coda (2022 Edition)
Ben Parker
Four Myths of Bundling
Shishir Mehrotra
An 8-week learning plan.
Executive Onboarding: Shishir's Tips & Best Practices
Shishir Mehrotra
What I've learned from over 1,000 board meetings at the best boards in the world, including Microsoft, Airbnb, LinkedIn, PayPal, Coda, Zynga, Convoy, Aurora, and more.
Reid’s Rituals of Great Boards: the 8 strategic tools used by top companies
Reid Hoffman
We’re making it easier to get started with Coda and offering more ways to save.
Expanding what’s possible for startups and students
Coda
A toolkit adapted from Salesforce's framework to achieve ambitious goals.
How Skyflow uses Benioff's V2MOM to align
Anshu Sharma
5 Tips to Write a Press Release For Your Business
Offineeds Digital
Shishir's Guide to Distributed Teams
Shishir Mehrotra
SignalFire's tools and tips for getting your startup set up as you scale from 0 to 50 employees.
SignalFire's Back-Office Adulting Guide
Elaine Zelby
Tips on how to write briefs that drive progress and impact for your teams.
Good Product Brief, Bad Product Brief
Lane Shackleton
Appetiser's founder and Director, Jamie Shostak, shares his experience using Coda to grow Australia’s top app development company.
How Appetiser grew from $2M to $8M in 2 years with Coda
Coda
Send form responses from Tally to Coda
Tally + Coda
Marie Martens
Win deals your way with a visual CRM to manage companies, contacts, and sales pipelines.
Sales CRM
John Scrugham
Run your own sprint with this interactive guide to product and marketing validation.
The Official 5-Day Design Sprint
John Zeratsky
Your guide to running engaging, inclusive meetings that everyone will want to attend.
Team Meeting Starter Kit for 2022
Coda
Related Categories
Startups
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.